IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical
users and less complex, generally two-step connectors and API’s.
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SmartConnect
N/A
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Zapier
Score8.9 out of 10
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The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
$29.99
per month 750 tasks per month
Pricing
IFTTT
SmartConnect
Zapier
Editions & Modules
No answers on this topic
No answers on this topic
Starter
$29.99
per month 750 tasks per month
Professional
$73.50
per month 2k tasks per month
Team
$103.50
per month 2k tasks per month
Company
Contact Sales
Offerings
Pricing Offerings
IFTTT
SmartConnect
Zapier
Free Trial
Yes
No
No
Free/Freemium Version
Yes
No
Yes
Premium Consulting/Integration Services
Yes
No
No
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
—
—
33% discount for annual pricing.
More Pricing Information
Community Pulse
IFTTT
SmartConnect
Zapier
Considered Multiple Products
IFTTT
Verified User
Chose IFTTT
I initially was using Zapier for some of my simple integrations but started using IFTTT for some of our project work as it allowed me to do logical connections between applications. While it's great in some areas, it can be improved upon to allow for more deep configurations.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose IFTTT
On inspection, it did not seem as simple to use. In fairness I was very happy with IFTTT and did not spend much time looking into Zapier
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Analyst in Marketing at Orbis Education (Education Management, 51-200 employees)
Chose IFTTT
IFTTT is free and easy to use, where Zapier has a freemium business model. We actually use both platforms for different things. I prefer Zapier for more complicated connections, where IFTTT allows us to have more connections without the added fee. Additionally, IFTTT allows us …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Visual Designer in Research & Development at Oswaldo Cruz Foundation (Fundação Oswaldo Cruz) — Fiocruz (Research, 10,001+ employees)
Chose IFTTT
As IFTTT, Zapier also helps users to connect apps and services, but it seems more directed to the corporative world. While IFTTT provides support for home devices (as lighting and security systems) and voice assistants (Alexa, Cortana, Google Assistant, and Siri), Zapier …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose IFTTT
Honestly I use both, since Zapier is a bit more robust. However, IFTTT is much easier to use and configure. It is much more friendly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
DIrector of Engagement in Marketing at Kindful (Non-Profit Organization Management, 1-10 employees)
Chose IFTTT
I haven't used Zapier extensively, but it seems that IFTTT is much simpler to set up. However, Zapier appears to be a much deeper integration where you can sync a variety of fields of data and customize the sync more than you can with IFTTT. Zapier may be more valuable for …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose IFTTT
Zapier is a more in-depth if-then statement builder with way more detailed integrations to hundreds of applications as well as different tasks that can get implemented within your if then, then that statements. Way cooler and there are certification options that help you get to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Insurance Advisor in Professional Services at Frost Insurance Agency (Insurance, 11-50 employees)
Chose IFTTT
Truthfully I use both of these products. IFTTT is a very robust app but it does not get any where near as robust as Zapier. But although Zapier is more robust, for simpler tasks IFTTT is not only easier to set up, but gets the job done just as well. And now that IFTTT is …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customer Success Manager in Customer Service at StudySoup (E-Learning, 11-50 employees)
Chose IFTTT
IFTTT is great for personal, home-life use, as it targets social media, personal email preferences, and home-automation devices. Zapier is much more business-oriented and does not provide integrations with Amazon Alexa or WeMo home devices.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose IFTTT
Less programmatic capabilities, somewhat simpler design interface. More sophisticated events supported per task.
Ultimately, the kinds of tasks that need automation are simple, and a simple/easily maintainable user interface ensures no more time than is needed is spent on this …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Oracle Certified HCM Cloud Consultant in Professional Services at Evosys (Computer Software, 501-1000 employees)
Chose IFTTT
While other paid services might give your a little extra features and possibly a connectivity with enterprise application, it's nearly impossible to beat IFTTT with the cost factor, ease of use, hundreds of channels and a great community of users.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Business Owner in Information Technology at Firmsecure Canada (Computer & Network Security, 11-50 employees)
Chose IFTTT
IFTTT has the most integrations, the least bug recipes and it is the cheapest alternative. IFTTT has also been in the game for years. Automation for the people! You cannot get the kind if ideas from any other integration site, and many are missing key apps like Instagram or …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Co-Founder and CMO in Marketing at Bussi (Transportation/Trucking/Railroad, 11-50 employees)
Chose Zapier
In case of IFTTT at the very begining you could use any of them to solve the same problem but with the time IFTTT became more hardware automation and Zapier more software services automation so eventually I end up moving 100% to Zapier and I still think IFTTT has its own use …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Zapier
IFTTT is much more open and extensible but doesn't come with nearly the amount of pre-baked integrations and pre-built workflows that Zapier does. When we first used Zapier years ago, IFTTT was more of a hobbyist/tinkerer platform and not primarily aimed at the enterprise …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Principal in Corporate at Heyward CPA PLLC (Accounting, 1-10 employees)
Chose Zapier
Zapier is more robust than the other options - PieSync is more of a database normalization application; IFTTT seems to be more focused towards individual use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Zapier
I use Zapier for business-related tasks because their collection of apps is more conducive to this. I would use IFTTT for more consumer-related stuff like smart home automation, personal projects, etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner at Sixpence Events & Planning, LLC (Hospitality, 1-10 employees)
Chose Zapier
They are different in look and feel, I like IFTTT for social media sharing (as an alternative to Edgar) but for logistics, email marketing, and lead acquisition, I prefer Zapier. Actually, I do use both, because I'm a small business I like to take advantage of free help and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Zapier
IFTTT I would compare to consumer software. Zapier is much more robust and has many more professional integrations.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Zapier
While IFTTT provides some of the same functionality as Zapier, it is much less robust and doesn't have the same support or library of resources available. If you have any quantity of tasks you need to automate, Zapier is far superior and the price point is very reasonable for …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Zapier
Zapier is a one of a kind product. It's the only SMB product that provides these kinds of integrations. A few other products do similar things (Segment, IFTTT), but those are a little different. Segment is a little more enterprise focused, and IFTTT is a free product for users, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Co Founder at Optimi Ltd (Information Technology and Services, 1-10 employees)
Chose Zapier
IFTTT just doesn't have enough power to be useful for us. It doesn't connect to tools we want to use and doesn't provide the kinds of triggers and actions we need.
PieSync is going to be useful for a different kind of workflow, where you need to keep two or more systems in sync …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Head Of Marketing in Marketing at AskNicely (Computer Software, 51-200 employees)
Chose Zapier
Better range of integrations. Easier workflow building. More B2B focus than IFTTT and faster time from trigger to action. The Zapier utilities like formatter and data storage also have become a big differentiator for us - they've evolved since we started using but have become …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Broker in Marketing at Atlas Internet Marketing LLC (Marketing and Advertising, 1-10 employees)
Chose Zapier
Zapier versus IFTTT, in my opinion Zapier was much easier to get up and running faster without a lot of deep technical background especially with their zap making tool. Other API programs I have looked into had a higher cost, so that also made an impact with trying Zapier. We …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Intrapreneur, Internal Startup Co-Founder at CA Technologies (Computer Software, 10,001+ employees)
Chose Zapier
It has been a while since I looked at IFTTT, but I recall that Zapier was easier to use, more powerful and had more integrations. I started using Zapier and never looked back. The free version allowed me to build a couple of simple integrations and test it out. I used it for …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Head of Marketing at Snaptrip.com (Hospitality, 11-50 employees)
Chose Zapier
I don't know of anything else that does what zapier does. Some people compare IFTTT but that's like comparing a laptop to an abacus. (zapier is the laptop and IFTTT the abacus). Zapier is fantastic, and the pricing also means you pay little when you use it little, and pay more …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Founder & Chief Educator in Corporate at 360 Video Academy (Media Production, 1-10 employees)
Chose Zapier
Zapier beats IFTTT for the shear customization and flexibility it has. If you want something simple, like IFTTT, Zapier can do that – no problem. But if you want complexity like running scripts on data points, converting time/date formats, multi-step zaps ("recipes" in IFTTT,) …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Creative Director in Marketing at Ada Bible Church (Religious Institutions, 51-200 employees)
Chose Zapier
Although IFTTT was the original web services connector, I have always felt that Zapier bested them with their preset templates. Zapier also connected more business web services than IFTTT when I signed up for Zapier. The product that Zapier delivered has always felt more …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Online Marketing Analyst in Marketing at The Karcher Group (TKG) | Online Marketing & Web Development (Internet, 11-50 employees)
Chose Zapier
On the surface it is easy to group IFTTT and Zapier together because they both make it possible to connect web applications together through a simple interface. But Zapier is a much more powerful business tool, better suited for connecting information platforms and data. IFTTT …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner in Social Media at Learning in Bloom (E-Learning, 1-10 employees)
Chose Zapier
Zapier integrates with many more apps than IFTTT and I find it does not have as many glitches. For some reason, not all my "applets" in IFTTT would work all the time, whereas with Zapier I have not run into the same issue. If you are a business, invest in Zapier over IFTTT to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
General Manager at Frost Insurance Agency (Food & Beverages, 11-50 employees)
Chose Zapier
I love Zapier, but have also been an avid user of IFTTT. One thing i do enjoy about IFTTT is its price structure. Meaning it is free. Zapier charges after you have created so many ZAPS but IFTTT does not. Zapier does have much more functionality which i do like quite a bit.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Vice President in Marketing at Wheatmark, Inc. (Publishing, 1-10 employees)
Chose Zapier
Probably IFTTT comes closest to covering the features of Zapier. However, Zapier appears to have a lot more apps that can be connected and they provide a lot more educational support on their blog and emails.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Director, Information Services at MarketScale (Media Production, 51-200 employees)
Chose Zapier
We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
VP of Business Development in Professional Services at ROBYN Promotions (Marketing and Advertising, 11-50 employees)
Chose Zapier
I'd consider Zapier a "pro-sumer" solution. It's not as powerful as more expensive solutions out there. But it's definitely for the business minded user.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Because of the multitude of options with IFTTT, it is hard to describe the best use scenarios, but I will share how I use the platform at this time. I use IFTTT to check Craigslist for certain IT equipment postings and email me if that occurs, turning items on and off with geo-fencing and WiFi network presence, and linking my calendar to my to-do list
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
IFTTT manages a number of social media accounts quite well. Being able to login to one platform with access to all your accounts is great.
IFTTT is easy to set up. IFTTT has a number of crowd sourced and created formulas that you can use, or if you're looking for something specific you can create your own. This allows for an endless number of combinations and ways to engage with the program.
IFTTT doesn't require constant upkeep. Once you have things setup you can forget about it and it just works.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The website section "Activity" tends to get very crowded over time. It would benefit from some search and filter functionalities.
Some services lack ingredients. "Ingredients" are attributes passed from one service to another to enhance IFTTT's power. However, some services (like Evernote's notes, for example) currently have too few ingredients available.
It is not possible to link more than two services. It would be great, for example, to have an option to take a mail message and post in multiple social networks and blogs with the same applet.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There is no better alternative and although Integromat is new and the GUI is slick, they make you pay per push and IFTTT does not. The rest of the competition make you pay per integration or are just not as seamless in usage or have the depth of catalogue. If you use Zapier for instance, it is because they have an integration you have to use, not because Zapier does a better job.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For the most part, IFTTT is great but it does have its limitations. You may only do one thing at a time. If you want branching logic it can be cumbersome and clunky. This it where something like Microsoft Flow does better. For simplicity, nothing can beat IFTTT for how easy it is to set up and use right out of the box
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The interface is very user-friendly, and there are also many tools to help a brand-new user get started. For example, you can put your Zap idea into the AI bot, and it will basically build a shell of your Zap to get started on. The format for each step within a Zap is also very helpful (set up the connection/app, set up the fields/details, then test).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have had a few issues with apps over the years. Compared to other services, ITFFF is the best choice but no service is perfect unless you build it yourself for yourself. ITFFF needs more tutorials on how to create a custom platform, but overall I will recommend it as an easy to use, time-saving service.
Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I haven't used Zapier extensively, but it seems that IFTTT is much simpler to set up. However, Zapier appears to be a much deeper integration where you can sync a variety of fields of data and customize the sync more than you can with IFTTT. Zapier may be more valuable for someone with a complex need and IFTTT is built for simple solutions for more basic apps.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working with API calls (not just webhooks), complex multi-step integrations with Routing/parsing/etc, and large volume integrations. Integromat is perfect for these use cases, but doesn’t provide the simplicity and account scalability that Zapier offers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
