IFTTT vs. Zapier

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IFTTT
Score 7.0 out of 10
N/A
IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.N/A
Zapier
Score 8.9 out of 10
N/A
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
$29.99
per month 750 tasks per month
Pricing
IFTTTZapier
Editions & Modules
No answers on this topic
Starter
$29.99
per month 750 tasks per month
Professional
$73.50
per month 2k tasks per month
Team
$103.50
per month 2k tasks per month
Company
Contact Sales
Offerings
Pricing Offerings
IFTTTZapier
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount for annual pricing.
More Pricing Information
Community Pulse
IFTTTZapier
Considered Both Products
IFTTT
Chose IFTTT
Truthfully I use both of these products. IFTTT is a very robust app but it does not get any where near as robust as Zapier. But although Zapier is more robust, for simpler tasks IFTTT is not only easier to set up, but gets the job done just as well. And now that IFTTT is …
Chose IFTTT
IFTTT is great for personal, home-life use, as it targets social media, personal email preferences, and home-automation devices. Zapier is much more business-oriented and does not provide integrations with Amazon Alexa or WeMo home devices.
Chose IFTTT
Zapier is a more in-depth if-then statement builder with way more detailed integrations to hundreds of applications as well as different tasks that can get implemented within your if then, then that statements. Way cooler and there are certification options that help you get to …
Chose IFTTT
I haven't used Zapier extensively, but it seems that IFTTT is much simpler to set up. However, Zapier appears to be a much deeper integration where you can sync a variety of fields of data and customize the sync more than you can with IFTTT. Zapier may be more valuable for …
Chose IFTTT
Honestly I use both, since Zapier is a bit more robust. However, IFTTT is much easier to use and configure. It is much more friendly.
Chose IFTTT
As IFTTT, Zapier also helps users to connect apps and services, but it seems more directed to the corporative world. While IFTTT provides support for home devices (as lighting and security systems) and voice assistants (Alexa, Cortana, Google Assistant, and Siri), Zapier
Chose IFTTT
IFTTT is free and easy to use, where Zapier has a freemium business model. We actually use both platforms for different things. I prefer Zapier for more complicated connections, where IFTTT allows us to have more connections without the added fee. Additionally, IFTTT allows us …
Chose IFTTT
On inspection, it did not seem as simple to use. In fairness I was very happy with IFTTT and did not spend much time looking into Zapier
Chose IFTTT
I initially was using Zapier for some of my simple integrations but started using IFTTT for some of our project work as it allowed me to do logical connections between applications. While it's great in some areas, it can be improved upon to allow for more deep configurations.
Chose IFTTT
Less programmatic capabilities, somewhat simpler design interface. More sophisticated events supported per task. Ultimately, the kinds of tasks that need automation are simple, and a simple/easily maintainable user interface ensures no more time than is needed is spent on this …
Chose IFTTT
While other paid services might give your a little extra features and possibly a connectivity with enterprise application, it's nearly impossible to beat IFTTT with the cost factor, ease of use, hundreds of channels and a great community of users.
Chose IFTTT
IFTTT has the most integrations, the least bug recipes and it is the cheapest alternative. IFTTT has also been in the game for years. Automation for the people! You cannot get the kind if ideas from any other integration site, and many are missing key apps like Instagram or …
Zapier
Chose Zapier
Zapier integrates with many more apps than IFTTT and I find it does not have as many glitches. For some reason, not all my "applets" in IFTTT would work all the time, whereas with Zapier I have not run into the same issue. If you are a business, invest in Zapier over IFTTT to …
Chose Zapier
On the surface it is easy to group IFTTT and Zapier together because they both make it possible to connect web applications together through a simple interface. But Zapier is a much more powerful business tool, better suited for connecting information platforms and data. IFTTT
Chose Zapier
Although IFTTT was the original web services connector, I have always felt that Zapier bested them with their preset templates. Zapier also connected more business web services than IFTTT when I signed up for Zapier. The product that Zapier delivered has always felt more …
Chose Zapier
Zapier beats IFTTT for the shear customization and flexibility it has. If you want something simple, like IFTTT, Zapier can do that – no problem. But if you want complexity like running scripts on data points, converting time/date formats, multi-step zaps ("recipes" in IFTTT,) …
Chose Zapier
They are more or less the same in terms of functionality but I think the overall Zapier company ethos sets it above IFTTT and the developer community around Zapier shows a deeper commitment towards its innovative expansion. Beyond that, one could literally use both in their …
Chose Zapier
Probably IFTTT comes closest to covering the features of Zapier. However, Zapier appears to have a lot more apps that can be connected and they provide a lot more educational support on their blog and emails.
Chose Zapier
I don't know of anything else that does what zapier does. Some people compare IFTTT but that's like comparing a laptop to an abacus. (zapier is the laptop and IFTTT the abacus). Zapier is fantastic, and the pricing also means you pay little when you use it little, and pay more …
Chose Zapier
It has been a while since I looked at IFTTT, but I recall that Zapier was easier to use, more powerful and had more integrations. I started using Zapier and never looked back. The free version allowed me to build a couple of simple integrations and test it out. I used it for …
Chose Zapier
Zapier versus IFTTT, in my opinion Zapier was much easier to get up and running faster without a lot of deep technical background especially with their zap making tool. Other API programs I have looked into had a higher cost, so that also made an impact with trying Zapier. We …
Chose Zapier
Better range of integrations. Easier workflow building.
More B2B focus than IFTTT and faster time from trigger to action.
The Zapier utilities like formatter and data storage also have become a big differentiator for us - they've evolved since we started using but have become …
Chose Zapier
While IFTTT provides some of the same functionality as Zapier, it is much less robust and doesn't have the same support or library of resources available. If you have any quantity of tasks you need to automate, Zapier is far superior and the price point is very reasonable for …
Chose Zapier
IFTTT I would compare to consumer software. Zapier is much more robust and has many more professional integrations.
Chose Zapier
They are different in look and feel, I like IFTTT for social media sharing (as an alternative to Edgar) but for logistics, email marketing, and lead acquisition, I prefer Zapier. Actually, I do use both, because I'm a small business I like to take advantage of free help and …
Chose Zapier
  • IFTTT just doesn't have enough power to be useful for us. It doesn't connect to tools we want to use and doesn't provide the kinds of triggers and actions we need.
  • PieSync is going to be useful for a different kind of workflow, where you need to keep two or more systems in sync …
Chose Zapier
I use Zapier for business-related tasks because their collection of apps is more conducive to this. I would use IFTTT for more consumer-related stuff like smart home automation, personal projects, etc.
Chose Zapier
Zapier is a one of a kind product. It's the only SMB product that provides these kinds of integrations. A few other products do similar things (Segment, IFTTT), but those are a little different. Segment is a little more enterprise focused, and IFTTT is a free product for users, …
Chose Zapier
IFTTT is much more open and extensible but doesn't come with nearly the amount of pre-baked integrations and pre-built workflows that Zapier does. When we first used Zapier years ago, IFTTT was more of a hobbyist/tinkerer platform and not primarily aimed at the enterprise …
Chose Zapier
Zapier seemed better positioned to do what we need to do from a business perspective. I may be wrong but IFTTT seemed more personal/home use.
Chose Zapier
In case of IFTTT at the very begining you could use any of them to solve the same problem but with the time IFTTT became more hardware automation and Zapier more software services automation so eventually I end up moving 100% to Zapier and I still think IFTTT has its own use …
Chose Zapier
We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working …
Chose Zapier
I'd consider Zapier a "pro-sumer" solution. It's not as powerful as more expensive solutions out there. But it's definitely for the business minded user.
Top Pros
Top Cons
Features
IFTTTZapier
Cloud Data Integration
Comparison of Cloud Data Integration features of Product A and Product B
IFTTT
6.7
24 Ratings
20% below category average
Zapier
7.4
101 Ratings
10% below category average
Pre-built connectors7.824 Ratings6.998 Ratings
Connector modification6.217 Ratings7.186 Ratings
Support for real-time and batch integration6.916 Ratings9.186 Ratings
Data quality services5.17 Ratings7.166 Ratings
Data security features7.610 Ratings7.565 Ratings
Monitoring console6.516 Ratings6.574 Ratings
Best Alternatives
IFTTTZapier
Small Businesses
Make
Make
Score 9.2 out of 10
Make
Make
Score 9.2 out of 10
Medium-sized Companies
Zapier
Zapier
Score 8.9 out of 10
SAP Integration Suite
SAP Integration Suite
Score 8.8 out of 10
Enterprises
SAP Integration Suite
SAP Integration Suite
Score 8.8 out of 10
SAP Integration Suite
SAP Integration Suite
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
IFTTTZapier
Likelihood to Recommend
8.7
(28 ratings)
4.6
(106 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(1 ratings)
Usability
7.0
(4 ratings)
10.0
(5 ratings)
Support Rating
8.0
(5 ratings)
1.0
(10 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
IFTTTZapier
Likelihood to Recommend
IFTTT
Because of the multitude of options with IFTTT, it is hard to describe the best use scenarios, but I will share how I use the platform at this time. I use IFTTT to check Craigslist for certain IT equipment postings and email me if that occurs, turning items on and off with geo-fencing and WiFi network presence, and linking my calendar to my to-do list
Read full review
Zapier
Zapier is perfect for simple integrations and setting up generally low-volume accounts that require very little configuration and maintenance. For a distributed structure where a client/outside party is responsible for billing, it’s easy to create an account, put them on a low-cost plan, configure a simple integration and teach them how to alter the setup. Its webhook-based setup is perfect for many simple use cases and there’s no reason to use a more complex or expensive solution.
However, if you have integrations that are increasingly complex (involve parsing, multiple non-linear steps, the integration of non-native APIs), significant in overall volume/data or require additional features (time delays for API limits), Zapier likely isn’t your best choice. Other integration platforms offer higher levels of customization and capability, though they’re typically significantly more complex and expensive.
Read full review
Pros
IFTTT
  • IFTTT manages a number of social media accounts quite well. Being able to login to one platform with access to all your accounts is great.
  • IFTTT is easy to set up. IFTTT has a number of crowd sourced and created formulas that you can use, or if you're looking for something specific you can create your own. This allows for an endless number of combinations and ways to engage with the program.
  • IFTTT doesn't require constant upkeep. Once you have things setup you can forget about it and it just works.
Read full review
Zapier
  • Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
  • Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
  • Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
  • Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
Read full review
Cons
IFTTT
  • The website section "Activity" tends to get very crowded over time. It would benefit from some search and filter functionalities.
  • Some services lack ingredients. "Ingredients" are attributes passed from one service to another to enhance IFTTT's power. However, some services (like Evernote's notes, for example) currently have too few ingredients available.
  • It is not possible to link more than two services. It would be great, for example, to have an option to take a mail message and post in multiple social networks and blogs with the same applet.
Read full review
Zapier
  • Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
  • Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
  • Communication when support is actually needed basically doesn't happen
Read full review
Likelihood to Renew
IFTTT
There is no better alternative and although Integromat is new and the GUI is slick, they make you pay per push and IFTTT does not. The rest of the competition make you pay per integration or are just not as seamless in usage or have the depth of catalogue. If you use Zapier for instance, it is because they have an integration you have to use, not because Zapier does a better job.
Read full review
Zapier
Zapier is now very much an integral part of our business and we could not operate without it!
Read full review
Usability
IFTTT
For the most part, IFTTT is great but it does have its limitations. You may only do one thing at a time. If you want branching logic it can be cumbersome and clunky. This it where something like Microsoft Flow does better. For simplicity, nothing can beat IFTTT for how easy it is to set up and use right out of the box
Read full review
Zapier
Zapier is very user-friendly. They walk you through each step of the zap-building process in an orderly and easy to understand way. Each step of the zap is tested before moving onto the next step. For simple zaps, you can have them up and running within minutes. For more complicated zaps, it may take some experimentation, but Zapier is there to help you troubleshoot.
Read full review
Support Rating
IFTTT
I have had a few issues with apps over the years. Compared to other services, ITFFF is the best choice but no service is perfect unless you build it yourself for yourself. ITFFF needs more tutorials on how to create a custom platform, but overall I will recommend it as an easy to use, time-saving service.
Read full review
Zapier
Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
Read full review
Implementation Rating
IFTTT
Just try it for your own social media platforms. Then imagine how much money it can save/make.
Read full review
Zapier
No answers on this topic
Alternatives Considered
IFTTT
I haven't used Zapier extensively, but it seems that IFTTT is much simpler to set up. However, Zapier appears to be a much deeper integration where you can sync a variety of fields of data and customize the sync more than you can with IFTTT. Zapier may be more valuable for someone with a complex need and IFTTT is built for simple solutions for more basic apps.
Read full review
Zapier
  • Zapier is a much more mature platform with much more software that you can integrate into and they add to their portfolio every month
  • Zapier has more functions for each software they connect
  • Zapier has their own services that are very useful
  • They have so many existing work flows that you can easily add
Read full review
Return on Investment
IFTTT
  • We have not had to purchase a subscription to a social media automation tool.
  • We have saved time sharing information between systems.
  • We have been able to reach out to our clients faster because notifications are coming to our attention in more ways than just our inbox.
Read full review
Zapier
  • It saves us hours of time every week being able to connect services automatically.
  • It enables automations to happen that would not otherwise be possible at all.
  • It allows us to choose other software for specific purposes without the limitations of only the built-in connectivity.
Read full review
ScreenShots

IFTTT Screenshots

Screenshot of IFTTT Platform

Drive customer engagement and grow your business. IFTTT powers the connections your customers want, without requiring costly in-house integrations.Screenshot of IFTTT for consumers

Our products have attracted early adopters and tech-savvy consumers across every industry category. There is a strong probability that your future and most engaged customers are already part of our 17 million consumer ecosystem. Extend customer lifetime value, drive engagement, and acquire new customers with reliable, accessible, and secure tools powered by your integrations and services.Screenshot of ING Australia on IFTTTScreenshot of Amazon Alexa on IFTTTScreenshot of Domino's on IFTTT