Image Relay vs. Magnolia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Image Relay
Score 9.5 out of 10
N/A
Image Relay Marketing Delivery keeps digital assets and product information in one place with the goal of supporting fast, seamless creation and delivery.N/A
Magnolia
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia DXP supports industries ranging from automotive to telecommunications, offering enterprise features and headless agility to help them stay ahead. From humble beginnings in Basel, Magnolia's…N/A
Pricing
Image RelayMagnolia
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Image RelayMagnolia
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Image RelayMagnolia
Security
Comparison of Security features of Product A and Product B
Image Relay
-
Ratings
Magnolia
8.1
70 Ratings
1% above category average
Role-based user permissions00 Ratings8.170 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Image Relay
-
Ratings
Magnolia
8.0
69 Ratings
4% above category average
API00 Ratings8.462 Ratings
Internationalization / multi-language00 Ratings7.662 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Image Relay
-
Ratings
Magnolia
8.0
75 Ratings
5% above category average
WYSIWYG editor00 Ratings8.566 Ratings
Code quality / cleanliness00 Ratings8.466 Ratings
Admin section00 Ratings8.071 Ratings
Page templates00 Ratings8.973 Ratings
Library of website themes00 Ratings7.01 Ratings
Mobile optimization / responsive design00 Ratings8.564 Ratings
Publishing workflow00 Ratings7.574 Ratings
Form generator00 Ratings7.059 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Image Relay
-
Ratings
Magnolia
7.5
70 Ratings
2% above category average
Content taxonomy00 Ratings7.564 Ratings
SEO support00 Ratings7.164 Ratings
Bulk management00 Ratings7.858 Ratings
Availability / breadth of extensions00 Ratings8.063 Ratings
Community / comment management00 Ratings7.152 Ratings
Best Alternatives
Image RelayMagnolia
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.9 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
MediaValet
MediaValet
Score 9.9 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Image RelayMagnolia
Likelihood to Recommend
9.5
(28 ratings)
8.0
(79 ratings)
Likelihood to Renew
8.6
(2 ratings)
8.1
(9 ratings)
Usability
9.0
(28 ratings)
8.0
(69 ratings)
Performance
-
(0 ratings)
8.5
(68 ratings)
Support Rating
7.9
(28 ratings)
9.1
(3 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Image RelayMagnolia
Likelihood to Recommend
Image Relay
Image Relay is intelligently designed for any marketer, especially if your products require a library of images and video and especially if you feel like your team could use some quality onboarding to make sure everything is set up right and to make sure your team is equipped to use the software effectively. Specifically speaking, since we have so many products and we're building a bigger direct relationship with customers, it was important that we have an easy way to store and access assets that can represent those products and resonate with potential customers. Image Relay also made it really easy to group assets for sharing with influencers and other marketing partners. Dropbox and Google Drive may have their place and their functionalities that set them apart, so it's important to not look at Image Relay like one of those older document services storage spaces — though those companies could learn a lot from how Image Relay helps marketers enrich their assets and store them smartly.
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Magnolia
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
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Pros
Image Relay
  • Enables us to organize a large number of files in an easy-to-use format
  • Keeps our files safe. Much of the work we do is private until our partners approve of our marketing going public so file security is critical to our operation.
  • Image Relay makes it easy for our team to track and access a wide range of files - especially photos and contracts.
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Magnolia
  • Speed of development - time to delivery from zero to MVP was excellent
  • Ease of use - the authoring experience is very easy to build and train
  • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
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Cons
Image Relay
  • The AI tagging terms are too generic to really be helpful to us.
  • When we did our initial upload the system couldn't pull in old dates, so everything has a date of the day it was uploaded. It will be a while before searching by "most recent" works properly.
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Magnolia
  • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
  • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
  • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
  • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
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Likelihood to Renew
Image Relay
I believe once all of our staff see how efficient Image Relay is in managing our digital assets, there will be no question that the cost vs. value will mandate continued use moving forward. It literally will pay for itself in saved staff time, I believe.
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Magnolia
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
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Usability
Image Relay
Image Relay is very straightforward. The experience and interface mimic things were all used to using so it makes it very easy to learn and use. They didn't try to reinvent the wheel by making a fancy tool, they just made something that works and does exactly what you need it to do. They also have an awesome team that is quick to help and answer any questions along the way.
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Magnolia
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
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Performance
Image Relay
No answers on this topic
Magnolia
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
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Support Rating
Image Relay
Amazing. We are having a quick call once a week to be sure we are right on track. They answer all our questions right away and if they are missing something they will just find the answer and get back to us as fast as possible. There is no need to look elsewhere!
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Magnolia
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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Implementation Rating
Image Relay
The Image Relay team was very helpful in guiding us through the process. Excellent customer service and guidance.
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Magnolia
No answers on this topic
Alternatives Considered
Image Relay
We were using our in-house storage NAS system and Backup on DVD and hard drive. The issue is that we lost a lot of data by it either crashing or becoming unreadable. And it's very difficult to organize and share data. To share data we were using WeTransfer, but the issue is that the link expired in 7 days.
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Magnolia
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
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Return on Investment
Image Relay
  • Image Relay has only offered positive impacts for me. The search function is great when used properly — our photographers can input tons of metadata that is later used to find certain teams or players within the website.
  • I don't mind having duplicates in the system as long as they are in places they need to be, but Image Relay does tell you when you've uploaded something multiple times which could be helpful to others.
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Magnolia
  • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
  • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
  • The templates makes the whole process easy
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ScreenShots

Magnolia Screenshots

Screenshot of the customer experience: Brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of Magnolia's native analytics integration framework, used to take advantage of data directly in the authoring UI, coupled to content.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.