Image Relay vs. Syndigo Content Experience Hub

Image Relay is intelligently designed for any marketer, especially if your products require a library of images and video and especially if you feel like your team could use some quality onboarding to make sure everything is set up right and to make sure your team is equipped to use the software effectively. Specifically speaking, since we have so many products and we're building a bigger direct relationship with customers, it was important that we have an easy way to store and access assets that can represent those products and resonate with potential customers. Image Relay also made it really easy to group assets for sharing with influencers and other marketing partners. Dropbox and Google Drive may have their place and their functionalities that set them apart, so it's important to not look at Image Relay like one of those older document services storage spaces — though those companies could learn a lot from how Image Relay helps marketers enrich their assets and store them smartly.

Incentivized

Well suited for quick setup and ease of use. Synidgo does not have the ability to maintain cross-references such as family items, accessories, replacement parts, and collections. Implementing and maintaining custom taxonomies is challenging and time-consuming, I prefer using an in-house PIM. Syndigo does have the ability to identify discrepancies that do not meet standards.

Incentivized

• Enables us to organize a large number of files in an easy-to-use format
• Keeps our files safe. Much of the work we do is private until our partners approve of our marketing going public so file security is critical to our operation.
• Image Relay makes it easy for our team to track and access a wide range of files - especially photos and contracts.

Incentivized

• Easy set up.
• Efficient content syndication.
• Identify content that doesn't meet standards or has quality issues.

Incentivized

• The AI tagging terms are too generic to really be helpful to us.
• When we did our initial upload the system couldn't pull in old dates, so everything has a date of the day it was uploaded. It will be a while before searching by "most recent" works properly.

Incentivized

• Digital shelf analytics can provide more detail.
• No cross reference record.
• Unexplained errors causing syndication issues.

Incentivized

I believe once all of our staff see how efficient Image Relay is in managing our digital assets, there will be no question that the cost vs. value will mandate continued use moving forward. It literally will pay for itself in saved staff time, I believe.

Incentivized

Image Relay is very straightforward. The experience and interface mimic things were all used to using so it makes it very easy to learn and use. They didn't try to reinvent the wheel by making a fancy tool, they just made something that works and does exactly what you need it to do. They also have an awesome team that is quick to help and answer any questions along the way.

Incentivized

Amazing. We are having a quick call once a week to be sure we are right on track. They answer all our questions right away and if they are missing something they will just find the answer and get back to us as fast as possible. There is no need to look elsewhere!

Incentivized

The Image Relay team was very helpful in guiding us through the process. Excellent customer service and guidance.

Incentivized

We were using our in-house storage NAS system and Backup on DVD and hard drive. The issue is that we lost a lot of data by it either crashing or becoming unreadable. And it's very difficult to organize and share data. To share data we were using WeTransfer, but the issue is that the link expired in 7 days.

Incentivized

Similar offering to Salsify. I think Salsify has better digital shelf analytics. I think both do a good job rating overall content health at the SKU level. I think Syndigo has a more integrated API into various retailers and distributors. Both are quick and easy to set up and use. Syndigo does not have cross-reference ability.

Incentivized

• Image Relay has only offered positive impacts for me. The search function is great when used properly — our photographers can input tons of metadata that is later used to find certain teams or players within the website.
• I don't mind having duplicates in the system as long as they are in places they need to be, but Image Relay does tell you when you've uploaded something multiple times which could be helpful to others.

Incentivized

• Increased speed to market.
• Increased breadth of products available online.
• Improved content accuracy.

Incentivized