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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Influitive

    Score8 out of 10
    N/AAdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.N/A

    Redtail CRM

    Score9.6 out of 10
    N/ARedtail CRM is a cloud-based CRM soluton specifically for financial advisors. Redtail is offered as a subscription service and, unlike most of the other CRM providers available, is priced per database, rather than per user, allowing up to 15 database users for one monthly subscription cost.

    $20

    per month

    Pricing
    InfluitiveRedtail CRM
    Editions & Modules
    No answers on this topic
    Starter
    $20
    per month
    Basic
    $30
    per month
    Pro
    $50
    per month
    Offerings
    Pricing Offerings
    InfluitiveRedtail CRM
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsTo learn more about Influitive's pricing, please reach out to a member of our sales team.—
    More Pricing Information
    Community Pulse
    InfluitiveRedtail CRM
    Considered Both Products
    Influitive
    No answer on this topic
    Orion Advisor Tech
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    73 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    67 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    73 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    47 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    47 Answers
    No answers on this topic
    Features
    InfluitiveRedtail CRM
    Brand Advocacy Tools
    Comparison of Brand Advocacy Tools features of Influitive and Redtail CRM
    Feature
    Influitive
    4.9
    2 Ratings
    29% below category average
    Redtail CRM
    -
    Ratings
    Community Building2.02 Ratings00 Ratings
    Referral Management2.02 Ratings00 Ratings
    Rewards Program5.22 Ratings00 Ratings
    Program Notices4.52 Ratings00 Ratings
    Reference Request Automation8.21 Ratings00 Ratings
    Multi-Channel Marketing7.31 Ratings00 Ratings
    User Ratings
    InfluitiveRedtail CRM
    Likelihood to Recommend
    8.0
    (154 ratings)
    8.0
    (8 ratings)
    Likelihood to Renew
    9.4
    (38 ratings)
    10.0
    (1 ratings)
    Usability
    7.3
    (19 ratings)
    9.0
    (2 ratings)
    Availability
    10.0
    (3 ratings)
    8.0
    (1 ratings)
    Performance
    8.0
    (6 ratings)
    8.0
    (1 ratings)
    Support Rating
    9.7
    (71 ratings)
    8.5
    (2 ratings)
    In-Person Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (5 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (9 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    6.7
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    6.0
    (3 ratings)
    7.0
    (1 ratings)
    Vendor post-sale
    5.0
    (14 ratings)
    -
    (0 ratings)
    User Testimonials
    InfluitiveRedtail CRM
    Likelihood to Recommend
    Influitive
    We have seen success with information sharing. Giving customers another way to access our resources has been a huge help for them. While we see good engagement numbers there are still some limitations to getting our advocates to complete the 'harder' challenges, like a testimonial or reference
    Incentivized
    Read full review
    Orion Advisor Tech
    It is extremely well suited to client management in the insurance and financial services industries. I think it would not be nearly as useful in a retail setting as many of the features would be irrelevant.
    Incentivized
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    Pros
    Influitive
    • Allows you to create compelling and engaging challenges that help your content stand out.
    • The gamification system enables a seamless rewards program that doesn't require a big manual lift.
    • The data and insights are easy to access, analyze, and guide you toward your north star.
    Incentivized
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    Orion Advisor Tech
    • Redtail CRM gives the capability to have a place to store all client-related documents in a readily accessible, yet secure, location.
    • Redtail CRM has a feature to input notes and comments on particular clients in order to keep track of communications with and steps taken for those clients. Those notes can be easily accessed across the firm.
    • Redtail CRM allows all email communications to be stored in a safe and secure manner as well as making those communications accessible on demand.
    Incentivized
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    Cons
    Influitive
    • The Admin view is not as intuitive as the user view and the functionality just isn't as great. I wish it had almost the same layout/interface as how the customer sees it so I didn't have to constantly enter Preview mode.
    • I wish there were more included integrations in the regular Influitive package.
    Incentivized
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    Orion Advisor Tech
    • I would like to see the ability to push annuity business into Redtail like brokerage accounts.
    • I would like to be able to attach documents to specific notes instead of just contacts in general.
    • Those are the only two cons that I have.
    Incentivized
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    Likelihood to Renew
    Influitive
    Depending on the cost and new features to be added, our company might be motivated to renew the use of Influitive. However, a lot depends on the year to come and the enhancements that can better our experience and add more gamification to the platform. Adding elements that can woo our target audience.
    Incentivized
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    Orion Advisor Tech
    The platform is easy to use and train on. It is a one stop shop with all the information needed to maintain a clean client relationship. We recently had our scheduled audit done and Redtail was helpful in pulling the different reports we needed to produce for the audit
    Incentivized
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    Usability
    Influitive
    Overall, Influitive is very easy to use for customers. There's a bit of a learning curve for new admins, but that's only because Influitive isn't always intuitive. The UI is confusing in certain places. I expect something to be in one place, and I find it somewhere else entirely. This is the only reason my usability rank isn't higher
    Incentivized
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    Orion Advisor Tech
    Was good and still is good. Seems like when a company acquires another they try to squeeze out more profit and forget what made them successful in the first place. Reducing staff and support seems inevitable, even though the number of users has increased significantly over the past 10 years
    Incentivized
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    Reliability and Availability
    Influitive
    Yes, always available and extremely quick. The availability is 10 on 10 for sure. We also have situations where their team might not be working or on a holiday, but if we have an event, they are available and ensure smooth running. That is the beauty of having Influitive take care of you.
    Incentivized
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    Orion Advisor Tech
    Generally speaking, Red Tail has been available whenever needed. there was a time period however where it was down and not available, giving 500 errors when trying to log in. They explained that it was due to upgrades they were making and it has virtually disappeared. Has now been available 99% of the time.
    Incentivized
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    Performance
    Influitive
    Influitive AdvocateHub interacts with Blackbaud Champions and is an on-time response system. What I mean by that is once data is entered in Influitive AdvocateHub, it is updated in real time and I can access a computer and the data is there immediately. Sometimes the rewards do not show up right away and I am under the assumption that the delay is caused by an influx of traffic.
    Incentivized
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    Orion Advisor Tech
    Overall general performance is quite satisfactory. Some of the automation factors that other products have available are slowly migrating to Red Tail. When these add ons are available and fully implemented, it greatly increases the power and usability of the CRM. Occasionally there are products that will not intergrade due to the nature of how they are set up
    Incentivized
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    Support Rating
    Influitive
    If a problem can be easily addressed, Influitive Support is all over it! They're fast and always easy to work with. Some of the larger, or more unique problems, can get a little lost. I'd love to see a bit more follow-up on these more important issues, instead of me needing to reach out to find the status of a previously submitted issue. Overall, everyone at Influitive is kind and wants to help!
    Incentivized
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    Orion Advisor Tech
    We use the HELP section of Redtail often. If it is taking you more than 5 minutes to figure out than go to the HELP desk. We have had only great experiences when reaching out for help. We also LOVED the Redtail University we attended.
    Incentivized
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    In-Person Training
    Influitive
    I was taught and made to show all features that could help me learn more about the platform and this was great hands-on training for me. I picked up things faster than others and did have time to create challenges and make changes while someone was around to supervise and help.
    Incentivized
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    Orion Advisor Tech
    No answers on this topic
    Online Training
    Influitive
    The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor
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    Orion Advisor Tech
    No answers on this topic
    Implementation Rating
    Influitive
    I think some of the key insights I can put forward are all aligned to simply being organized. Make sure you have a well thoughts out plan where you have taken all factors into account. Prioritize the list of deliverables, and make sure you have all the right people alighed to assist internally & externally. If you have a well organized plan you will be set up for success.
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    Orion Advisor Tech
    No answers on this topic
    Alternatives Considered
    Influitive
    Vanilla is great for forums, but they don't have the gamification/challenges piece that is so important toward building advocacy. I've found a similar circumstance with Salesforce communities--good if you're looking primarily for crowdsourced tech support and QA, but nothing "sticky" for really building a thriving community, or the advocacy piece
    Incentivized
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    Orion Advisor Tech
    Quite honestly, I have visibility into a number of CRM systems and Redtail stands alone as the strongest contender. It has the most thorough and customizable interface of any I have encountered. There are few other tools that offer the unmatched flexibility and the depth that any business could stand to profit from.
    Incentivized
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    Scalability
    Influitive
    When I stayed using we only had a hundred or so Advocates and now we have 2100+. Pretty amazing product!
    Read full review
    Orion Advisor Tech
    The biggest problem seems to have been with the email module. connection issues, sync issues, compliance updates, etc. The concept is great however there seems to be issues in getting it to work consistently. When it works, it works well. It seems that the frequency of downtime had been greatly reduced however.
    Incentivized
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    Return on Investment
    Influitive
    • Influitive has helped us generate hundreds of reviews on sites like G2, TrustRadius, and Capterra, which has resulted in various awards and positive placement on grid reports.
    • Influitive has helped us generate dozens of case studies and hundreds of quotes that can be used in sales and marketing campaigns.
    • Influitive has generated thousands of survey responses to help our product team better understand what our customers want, which has had a direct impact on our product roadmap.
    Incentivized
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    Orion Advisor Tech
    • Redtail makes it easy to log customer interactions for compliance related fields.
    • With Redtail, you don't have to worry about losing information. Just pull up the customer's profile and make some notes on what is going on. You can never be too detailed in the advisor industry.
    • The integration ability at Redtail really saves us heaps of time. You can feed information over from the custodian straight over to another 3rd party. API is game changing!
    Incentivized
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    ScreenShots

    Influitive Screenshots

    Screenshot of Expand your reach through trusted channelsScreenshot of Take Influitive mobile. Advocacy enables anytime, anywhere.