Highly Recommend Influitive for Advocacy Marketing!
Updated November 11, 2015

Highly Recommend Influitive for Advocacy Marketing!

Liz Pedro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdvocateHub

The AdvocateHub is used for Mitel employees (3000+) currently and we will be adding partners and customers over the next few months. I am responsible for growing Mitel's perception, increasing revenue and employee engagement. I needed an easy way to identify and mobilize our advocates.
  • The product is solid. As an admin I was responsible for creating challenges, coming up with point amounts and some other things. Influitive manages the software. I did a three month pilot to build and test our Mitel Champions Hub and didn't encounter any problems with the software.
  • The staff at Influitive is rock solid! I was assigned a success coach, Eli, who met with me weekly to set goals and work through action items in Basecamp. This was the highlight of my experience having someone guide me to build the best Hub I could! Anytime I had questions the team at Influitive has been stellar!
  • The folks at Influitive get marketing! This Hub is brilliant and is going to help us grow our social selling initiative and other marketing initiatives so much that we are thrilled we found the product!
  • Add support for other mobile devices like Android and Blackberry for our global users who prefer those.
  • New lead prospects from employees and customer advocates
  • Ability to mobilize our advocates to grow our social media presence
  • Ability to interact with our advocates with surveys or a quick question
None. I never found anything that could do everything I wanted except for Influitive!
I think one challenge is some companies haven't got the concept of "advocacy marketing" yet. Advocate marketing encompasses many different marketing departments. First and foremost, I see that it's a demand generation opportunity because you can get referrals from employees and customer advocates for new business. That's really powerful and Influitive already has templates and training on how to do this. Second, I think it's a major social media initiative. Every Friday since January 2014 I've sent out customer success Fridays with a new customer success. This includes suggested tweets but then employees have to cut and paste the content. With Influitive it's so easy for advocates just to click a button! The other ways you can leverage customer advocates are for online reviews, customer references, identifying customers for press/case studies/videos and so much more! There are so many opportunities to leverage our advocates and I think of new ways every day!

Using AdvocateHub

Definitely! I'll be signing a one year contract in the next few weeks. This product pays for itself with just one customer referral! Great great ROI like nothing I've ever seen!

AdvocateHub Reliability

When I stayed using we only had a hundred or so Advocates and now we have 2100+. Pretty amazing product!