Item: Influitive
Rating: 9
Author: Nicole Scherck

Use Cases and Deployment Scope

We use Influitive for our customer advocacy program. We are looking to engage with our customer base to grow our reference pool, nurture customer for cross sale/upsell and referrals and provide education/best practice tools for both our products and the urgent care industry.

Pros and Cons

User friendly
Great metrics and insights

Saving drafts of challenges. All steps need to be filled out before a challenge can be saved.
We run into issues with uploading images to challenges. however, Influitive is typically quick to resolve the issue

Return on Investment

Increased the engagement rate with our customer base
Increase impressions/engagement with our content
Avenue for customer feedback and insights into the industry and product requests

Post-Sale Experience

Our implementation team was amazing! They were ready to answer any questions and offered helped with customization to ensure that we hit our go-live date.
Our CSM has been the best support. With his help and guidance we have been able to utilize the tool more than we planned and he is always looking for new ways for us to automate our processes.

Customer Advocacy Impact

We are still working through this process. But we have been working on a way to capture and share out customer testimonials with a story library that we continually update and share out to the greater team to use for content creation or to add a proof point for a prospect.

Alternatives Considered

Base

Influitive had better metrics, ease of use and more functionality.

We have also had a better experience with Influitive's support and CSM partnership

Key Insights

Do you think Influitive delivers good value for the price?

Yes

Are you happy with Influitive's feature set?

Yes

Did Influitive live up to sales and marketing promises?

Yes

Did implementation of Influitive go as expected?

Yes

Would you buy Influitive again?

Yes

Other Software Used

Salesforce Marketing Cloud, Gainsight CS

Likelihood to Recommend

We have seen success with information sharing. Giving customers another way to access our resources has been a huge help for them.

While we see good engagement numbers there are still some limitations to getting our advocates to complete the 'harder' challenges, like a testimonial or reference.

Influitive Review

Software Version

Overall Satisfaction with Influitive