Informatica Cloud Data Integration vs. SMARTe Data Platform vs. Vertify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Informatica Cloud Data Integration
Score 8.3 out of 10
N/A
Informatica Cloud Data Integration, for Cloud ETL and ELT, enables users to ingest, integrate and cleanse data within Informatica's cloud-native ETL and ELT solution. Users can link source and target data with thousands of connectors that recognize metadata, to make it easier to run complex integrations.N/A
SMARTe Data Platform
Score 8.3 out of 10
N/A
A provider of sales and marketing data, SMARTe offers a data platform for revenue teams and professionals, boasting more than 300 companies around the world have boosted revenue growth and improved marketing ROI using the platform's capabilities and data, that include: -270+ research analysts -300+ customers -153 industries -200+ countries -91+ million job titles - 15+ years of global experienceN/A
Vertify
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
VertifyData is a cloud-based integration platform with core integration capacities, including a drag-and-drop interface and real-time synchronization. It also offers over 80 prebuilt connectors and templates, plus customizable integrations for scaling businesses.
$7,350
per year
Pricing
Informatica Cloud Data IntegrationSMARTe Data PlatformVertify
Editions & Modules
No answers on this topic
No answers on this topic
RevOps as a Service
4,800
per year
Starter
$7,350
per year
Growth
$11,100
per year
Premium
15,000
per year
Offerings
Pricing Offerings
Informatica Cloud Data IntegrationSMARTe Data PlatformVertify
Free Trial
YesYesNo
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Informatica Cloud Data IntegrationSMARTe Data PlatformVertify
Features
Informatica Cloud Data IntegrationSMARTe Data PlatformVertify
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Informatica Cloud Data Integration
10.0
2 Ratings
19% above category average
SMARTe Data Platform
-
Ratings
Vertify
-
Ratings
Connect to traditional data sources10.02 Ratings00 Ratings00 Ratings
Connecto to Big Data and NoSQL10.02 Ratings00 Ratings00 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Informatica Cloud Data Integration
8.5
2 Ratings
5% above category average
SMARTe Data Platform
-
Ratings
Vertify
-
Ratings
Simple transformations10.02 Ratings00 Ratings00 Ratings
Complex transformations7.02 Ratings00 Ratings00 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Informatica Cloud Data Integration
8.3
2 Ratings
6% above category average
SMARTe Data Platform
-
Ratings
Vertify
-
Ratings
Data model creation9.01 Ratings00 Ratings00 Ratings
Metadata management9.01 Ratings00 Ratings00 Ratings
Business rules and workflow9.01 Ratings00 Ratings00 Ratings
Collaboration7.02 Ratings00 Ratings00 Ratings
Testing and debugging7.02 Ratings00 Ratings00 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Informatica Cloud Data Integration
9.0
1 Ratings
12% above category average
SMARTe Data Platform
-
Ratings
Vertify
-
Ratings
Integration with data quality tools9.01 Ratings00 Ratings00 Ratings
Integration with MDM tools9.01 Ratings00 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Informatica Cloud Data Integration
-
Ratings
SMARTe Data Platform
7.6
3 Ratings
2% below category average
Vertify
-
Ratings
Advanced search00 Ratings7.93 Ratings00 Ratings
Identification of new leads00 Ratings7.23 Ratings00 Ratings
List quality00 Ratings7.43 Ratings00 Ratings
List upload/download00 Ratings6.93 Ratings00 Ratings
Ideal customer targeting00 Ratings7.43 Ratings00 Ratings
Load time/data access00 Ratings8.63 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Informatica Cloud Data Integration
-
Ratings
SMARTe Data Platform
7.8
3 Ratings
0% above category average
Vertify
-
Ratings
Contact information00 Ratings7.73 Ratings00 Ratings
Company information00 Ratings7.83 Ratings00 Ratings
Industry information00 Ratings7.83 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Informatica Cloud Data Integration
-
Ratings
SMARTe Data Platform
7.5
3 Ratings
1% above category average
Vertify
-
Ratings
Salesforce integration00 Ratings8.02 Ratings00 Ratings
Company/business profiles00 Ratings7.43 Ratings00 Ratings
Data hygiene00 Ratings7.53 Ratings00 Ratings
Automatic data refresh00 Ratings7.31 Ratings00 Ratings
Filters and segmentation00 Ratings7.32 Ratings00 Ratings
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User Ratings
Informatica Cloud Data IntegrationSMARTe Data PlatformVertify
Likelihood to Recommend
8.0
(2 ratings)
7.9
(3 ratings)
7.7
(4 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
7.3
(2 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
6.8
(2 ratings)
User Testimonials
Informatica Cloud Data IntegrationSMARTe Data PlatformVertify
Likelihood to Recommend
Informatica
We use it a lot for importing data. We transform the incoming data to match the formatting of our CRM. We also match on existing records to avoid creating duplicates. Informatica handles all of this exceptionally well. Our users are system administrators. The tool is not well-suited for users who do not have a technical background
Read full review
SMARTe Inc
  1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
  2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
  3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.
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Vertify, Inc.
I would recommend it, as VertifyData exactly fit our use case. I can't speak for all use cases and all connectors - naturally - but the ones we are using and have explored so far, work perfectly well. Also, being a person myself that is not fluent in SQL or JSON or API language in general, I was still able to create all workflows our company needed myself. Which I consider a huge benefit.
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Pros
Informatica
  • Data synchronisation
  • Data replication
  • Data integration
Read full review
SMARTe Inc
  • Unlocking Phone Number from a contact
  • Unlocking Email from a contact
  • Tracking the relevant role within the company
  • Understanding companies organization
Read full review
Vertify, Inc.
  • Communication.
  • Follow up.
  • They're constantly trying to improve.
Read full review
Cons
Informatica
  • There is a moderately steep learning curve
  • Has some idiosyncrasies
  • Can be finicky with date formats
Read full review
SMARTe Inc
  • UI could be better.
  • Automate the product buying experience.
Read full review
Vertify, Inc.
  • Automated error trouble-shooting is not always clear/helpful
  • Clearly distinguishing internal errors vs. external errors
  • Perhaps a blog where users can interact with questions + solutions
Read full review
Usability
Informatica
There is a learning curve with Informatica. It is not always intuitive to use. It is best suited for technical users such as system administrators
Read full review
SMARTe Inc
No answers on this topic
Vertify, Inc.
Creating a mapping between source and target while also using lookups and transformations is not trivial. And VertifyData solved this reasonably well, at least all users in my organization understood it pretty quickly.
Read full review
Performance
Informatica
No answers on this topic
SMARTe Inc
No answers on this topic
Vertify, Inc.
It is not the easiest user interface to read/understand. However, once you understand how it works, then using it is not that bad. It's hard to remember what feature is listed under what tab (Manage vs. Define). A suggestion would be to get all call to actions on the same page
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Alternatives Considered
Informatica
It is really easy to comply and understand its features.
Read full review
SMARTe Inc
We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.
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Vertify, Inc.
Vertify offered more flexibility and was presented as a simple solution. In reality, it is more complex that we envisioned and we have never fully utilized our tools due to the lack of ability to configure things properly.
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Return on Investment
Informatica
  • Really greatest than any other conventional application.
Read full review
SMARTe Inc
  • More contacts available
  • Increased response rate thanks to more way to reach out
  • Increased conversion rate
Read full review
Vertify, Inc.
  • Independently, teams are able to carry out their process with less communication and at a higher level of accuracy.
  • VertifyData is actively taking into consideration, consulting, and supporting our plans to build out the business
Read full review
ScreenShots

SMARTe Data Platform Screenshots

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