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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    INFUSE

    Score8.9 out of 10
    N/ASince 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.N/A

    Lead Liaison

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.

    $250

    per month

    Pricing
    INFUSELead Liaison
    Editions & Modules
    No answers on this topic
    Inbound Marketing
    $250
    per month
    Sales Enablement
    $450
    per month 5 users
    Omnibound Marketing
    $780
    per month
    Lifecycle Marketing
    $1,500
    per month
    Event Lead Management
    starting at $2000
    Offerings
    Pricing Offerings
    INFUSELead Liaison
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup fee$499 Depends on package
    Additional DetailsINFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.—
    More Pricing Information
    Community Pulse
    INFUSELead Liaison
    Considered Both Products
    INFUSE
    No answer on this topic
    Lead Liaison
    No answer on this topic
    Key User Insights
    Would buy again
    99%
    Would buy again
    97 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    96 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    97 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    93 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    94 Answers
    No answers on this topic
    Features
    INFUSELead Liaison
    Email & Online Marketing
    Comparison of Email & Online Marketing features of INFUSE and Lead Liaison
    Feature
    INFUSE
    -
    Ratings
    Lead Liaison
    8.8
    8 Ratings
    13% above category average
    WYSIWYG email editor00 Ratings9.08 Ratings
    Dynamic content00 Ratings8.57 Ratings
    Ability to test dynamic content00 Ratings8.27 Ratings
    Landing pages00 Ratings8.77 Ratings
    A/B testing00 Ratings8.75 Ratings
    Mobile optimization00 Ratings9.06 Ratings
    Email deliverability reporting00 Ratings9.37 Ratings
    List management00 Ratings8.88 Ratings
    Triggered drip sequences00 Ratings9.05 Ratings
    Lead Management
    Comparison of Lead Management features of INFUSE and Lead Liaison
    Feature
    INFUSE
    -
    Ratings
    Lead Liaison
    9.0
    8 Ratings
    13% above category average
    Lead nurturing automation00 Ratings9.58 Ratings
    Lead scoring and grading00 Ratings9.08 Ratings
    Data quality management00 Ratings8.87 Ratings
    Automated sales alerts and tasks00 Ratings8.87 Ratings
    Campaign Management
    Comparison of Campaign Management features of INFUSE and Lead Liaison
    Feature
    INFUSE
    -
    Ratings
    Lead Liaison
    8.9
    6 Ratings
    16% above category average
    Calendaring00 Ratings8.86 Ratings
    Event/webinar marketing00 Ratings9.06 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of INFUSE and Lead Liaison
    Feature
    INFUSE
    -
    Ratings
    Lead Liaison
    8.8
    6 Ratings
    15% above category average
    Social sharing and campaigns00 Ratings9.06 Ratings
    Social profile integration00 Ratings8.56 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of INFUSE and Lead Liaison
    Feature
    INFUSE
    -
    Ratings
    Lead Liaison
    9.2
    7 Ratings
    20% above category average
    Dashboards00 Ratings9.07 Ratings
    Standard reports00 Ratings9.37 Ratings
    Custom reports00 Ratings9.37 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of INFUSE and Lead Liaison
    Feature
    INFUSE
    -
    Ratings
    Lead Liaison
    8.5
    8 Ratings
    11% above category average
    API00 Ratings8.88 Ratings
    Role-based workflow & approvals00 Ratings8.56 Ratings
    Customizability00 Ratings8.07 Ratings
    Integration with Salesforce.com00 Ratings8.06 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.04 Ratings
    Integration with SugarCRM00 Ratings9.03 Ratings
    Best Alternatives
    INFUSELead Liaison
    Small Businesses
    No answers on this topic
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    No answers on this topic
    Bloomreach
    Score9.2 out of 10
    Enterprises
    No answers on this topic
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    INFUSELead Liaison
    Likelihood to Recommend
    9.0
    (98 ratings)
    9.1
    (8 ratings)
    Likelihood to Renew
    8.5
    (4 ratings)
    9.1
    (1 ratings)
    Usability
    8.5
    (3 ratings)
    8.2
    (1 ratings)
    Support Rating
    8.8
    (95 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    INFUSELead Liaison
    Likelihood to Recommend
    INFUSE
    From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.
    Incentivized
    Read full review
    Lead Liaison
    I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
    Read full review
    Pros
    INFUSE
    • Tracking/monitoring leads is super easy and in-depth through their Demand Accelerator portal.
    • Customer experience and support is top tier. The team is always trying to understand how they can best support us and our goals.
    • Providing high-quality leads that are aligned with our target personas.
    Incentivized
    Read full review
    Lead Liaison
    • The form customization is perfect. Very easy to use.
    • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
    • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
    Incentivized
    Read full review
    Cons
    INFUSE
    • I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
    • Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?
    Incentivized
    Read full review
    Lead Liaison
    • ROI reporting is lacking to some degree.
    • We get too many feature updates but it doesn't appear to contain anything useful.
    • Not integration friendly.
    Incentivized
    Read full review
    Likelihood to Renew
    INFUSE
    We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.
    Incentivized
    Read full review
    Lead Liaison
    Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
    Read full review
    Usability
    INFUSE
    INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.
    Incentivized
    Read full review
    Lead Liaison
    One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
    Read full review
    Support Rating
    INFUSE
    Luckily, we haven't had to submit too many support tickets. For the few tickets we have had to submit, the support team was able to send us updates right away. They were very well-versed in our issues and worked with our third-party vendors on our integration issues. We had a very pleasant experience working with their support team.
    Incentivized
    Read full review
    Lead Liaison
    Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
    Read full review
    Implementation Rating
    INFUSE
    No answers on this topic
    Lead Liaison
    Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
    Read full review
    Alternatives Considered
    INFUSE
    I've found INFUSEmedia to have more diverse and customizable versions of content syndication than other partners that we have considered and run with. Their pricing is competitive and the value adds they have provided for certain strategies have further helped them to stack up well against the competition. Additionally, their team has been enjoyable to work with on a day to day basis given their level of support and responsiveness.
    Incentivized
    Read full review
    Lead Liaison
    I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
    Incentivized
    Read full review
    Return on Investment
    INFUSE
    • CPL is very competitive compared to other platforms we use. We are very happy with the cost efficiency.
    • We've seen great quality from titles, and Sales conversations with leads.
    • Quanity of leads has grown considerably - esp in APAC - they seem to have great partners in that region.
    Incentivized
    Read full review
    Lead Liaison
    • Ability to attract more targeted prospects.
    • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
    • One client paid for my costs!
    Read full review
    ScreenShots

    INFUSE Screenshots

    Product screenshotProduct screenshotProduct screenshot

    Lead Liaison Screenshots

    Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing