INFUSE vs. Outgrow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
INFUSE
Score 8.7 out of 10
N/A
Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.N/A
Outgrow
Score 7.6 out of 10
Small Businesses (1-50 employees)
Outgrow enables marketers to create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. Outgrow is designed so marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can build with Outgrow include: ROI calculators Cost Calculators Sales lift calculators Graders Knowledge tests Fun quizzes Product recommendations
$22
per month per user
Pricing
INFUSEOutgrow
Editions & Modules
No answers on this topic
Freelancer Plan
$22
per month per user
Freelancer Pro
$45
per month per user
Essentials Plan
$115
per month for 3 users
Business Plan
$720
per month
Enterprise Plan
Custom Pricing
Agency Plan
Custom Pricing
per Client
Offerings
Pricing Offerings
INFUSEOutgrow
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsINFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.Outgrow also offers the option to build interactive content including calculators, quizzes, recommendations, polls and graded tests for clients. Pricing varies based on the number of experiences built and the complexity of each experience.
More Pricing Information
Community Pulse
INFUSEOutgrow
Features
INFUSEOutgrow
Content Creation
Comparison of Content Creation features of Product A and Product B
INFUSE
-
Ratings
Outgrow
6.2
32 Ratings
24% below category average
Ideation00 Ratings7.031 Ratings
Approval workflows00 Ratings6.517 Ratings
Content collaboration00 Ratings5.025 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
INFUSE
-
Ratings
Outgrow
6.9
38 Ratings
14% below category average
Content hub00 Ratings5.527 Ratings
Forms / Gated content00 Ratings7.032 Ratings
Embedded CTAs00 Ratings6.334 Ratings
Content distribution00 Ratings9.11 Ratings
Content promotion00 Ratings7.030 Ratings
Content automation00 Ratings6.325 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
INFUSE
-
Ratings
Outgrow
6.3
39 Ratings
17% below category average
Audience profiling and targeting00 Ratings6.929 Ratings
Closed-loop tracking and reporting00 Ratings6.530 Ratings
Content performance analytics00 Ratings5.535 Ratings
Campaign optimization dashboard00 Ratings5.528 Ratings
Competitive analytics00 Ratings7.31 Ratings
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User Ratings
INFUSEOutgrow
Likelihood to Recommend
8.8
(92 ratings)
7.6
(42 ratings)
Likelihood to Renew
8.7
(4 ratings)
-
(0 ratings)
Usability
8.5
(3 ratings)
8.0
(3 ratings)
Support Rating
9.2
(89 ratings)
9.4
(4 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
INFUSEOutgrow
Likelihood to Recommend
INFUSE
From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.
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Outgrow
Well suited: When you want (potential) customers to quickly determine if your product or service is right for them. I noticed that we could make a very honest calculation tool that shows how quickly our car sharing service is beneficial to customers. These types of calculations are difficult to convey in text. Less appropriate: The length of your calculation has to be in line with what the engagement people have with your product or service. We want to determine if a shared car is interesting, so we don't want 10+ questions. But if you're selling a house you can include more questions.
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Pros
INFUSE
  • Tracking/monitoring leads is super easy and in-depth through their Demand Accelerator portal.
  • Customer experience and support is top tier. The team is always trying to understand how they can best support us and our goals.
  • Providing high-quality leads that are aligned with our target personas.
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Outgrow
  • Outgrow provides a comprehensive knowledge base, which allows you to quickly become adept at using their platform.
  • They don't make any assumptions. When your quiz or calculator is ready to go live, they offer you an in-depth checklist of ideas to promote it.
  • They ensure that you have a high degree of creativity.
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Cons
INFUSE
  • I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
  • Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?
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Outgrow
  • The UI is a bit elaborate, it seems a bit too much when I want something basic
  • The results emails were a bit confusing to setup but support was great in getting this fixed
  • Only one Admin can use the basic service
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Likelihood to Renew
INFUSE
We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.
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Outgrow
No answers on this topic
Usability
INFUSE
INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.
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Outgrow
It is a no code platform that makes content creation very easy with pre-built templates and strong lead generation tools. However, customisation options are limited , complex logic can be tricky and better content organisation is needed for a large scale use. Overall, it's user friendly but needs improvement in scalability and flexibility.
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Support Rating
INFUSE
Luckily, we haven't had to submit too many support tickets. For the few tickets we have had to submit, the support team was able to send us updates right away. They were very well-versed in our issues and worked with our third-party vendors on our integration issues. We had a very pleasant experience working with their support team.
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Outgrow
Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.
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Alternatives Considered
INFUSE
I've found INFUSEmedia to have more diverse and customizable versions of content syndication than other partners that we have considered and run with. Their pricing is competitive and the value adds they have provided for certain strategies have further helped them to stack up well against the competition. Additionally, their team has been enjoyable to work with on a day to day basis given their level of support and responsiveness.
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Outgrow
The previous tools we used had no ability to make numerical calculators and limited logic jump features within surveys (if someone answers question one a particular way, skip question two, etc.) and more limited ability to direct people toward different outcomes based on how they answered questions in the surveys. Many of them didn’t have native integrations with Marketo either. These were critical features that we needed so we decided to switch to outgrow.
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Return on Investment
INFUSE
  • CPL is very competitive compared to other platforms we use. We are very happy with the cost efficiency.
  • We've seen great quality from titles, and Sales conversations with leads.
  • Quanity of leads has grown considerably - esp in APAC - they seem to have great partners in that region.
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Outgrow
  • Outgrow has helped me sell more life insurance through the use of interactive calculators.
  • Outgrow has helped me attract more referral partners thus helping my agency grow.
  • Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.
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ScreenShots

INFUSE Screenshots

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Outgrow Screenshots

Screenshot of Results Page of a Calculator with Lead Generation form and CTAScreenshot of Analytics Tab: Funnel Visualization of a Completed QuizScreenshot of