inkFrog headquartered in Phoenix provides auction management and ecommerce listing software for vendors selling through major ecommerce platforms (e.g. Amazon, eBay, etc.).
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WooCommerce
Score 8.1 out of 10
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WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
Inkfrog is a useful upload tool for adding stock from your website to eBay and now also to Amazon, although we don't sell via the latter and we only list to eBay UK. I think it works better as an upload tool than an all-in-one eBay shop management tool and some tasks are easier to do directly on eBay itself. eBay also offers insights - such as offering trending prices - that Inkfrog doesn't. However it is useful in terms of being able to bulk adjust item pricing to include the cost of eBay selling fees. Inkfrog is probably ideal if you have a recognisable product to sell - with our offering it struggles with mapping shop categories (we use lots of sub and sub-sub-categories). Certain listing capabilities cannot be reproduced, such as quantity discounts, and I've never got to grips with mapping products with options and variations, so a lot is left out of our full inventory. Ultimately you will still need to find some time in your day to manage your eBay store - Inkfrog is not 100% reliable sometimes. Inkfrog will also take some of your time and a lot of patience, but ultimately is a huge timesaver for uploading products so it is worthwhile.
[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.
inkFrog handles product variants really well. Their platform pulls the SKUs and information directly from BigCommerce and then lets me easily customize each variant with different pictures which is really helpful.
It also makes adding multiple listings very easy. Since it imports the item specifics and description directly from BigCommerce I don't have to go through each listing one by one and I can just bulk upload our products onto eBay.
inkFrog also lets me set different templates for shipping, or profiles from different items and then I can apply those in bulk to items which saves a huge amount of time since I don't have to go through every item and change specifics.
Keeps track of product inventory, including details of product variations such as colors and sizes if required.
Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
The pre-built themes are really bad. Thankfully we don't have to use them and created our own.
The other issue regarding these themes is that they are locked behind a paywall and are a premium feature; subpar themes should not be charged to consumers.
InkFrog also connects with other marketplaces that we also sell on, such as Amazon. Unfortunately, it does not work as well with other marketplaces as it does with eBay, which is a shame since we would prefer to have it all in one place.
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.
We looked at Sellbrite. We really liked Sellbrite in view of its glowing reviews and integration with Etsy. However we didn't fully trial the program so I am not able to comment here more than to say that Inkfrog is by far the most economical option. We currently pay around $10 per month, whereas Sellbrite is nearly $50.
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
Overall inkFrog has had a positive impact. It has really freed up huge amounts of time that would be normally spent manually managing eBay listings one by one.
It also has had a very positive impact by using the inventory management which again frees up huge amounts of time since I don't have to go through and manually manage all of our listings. We also do not oversell items anymore which is a giant plus.
inkFrog's template customization has also really really helped by making our listings much more aesthetically pleasing and more professional looking which builds a lot of trust with our eBay customers.
