Insightly Marketing vs. OneSignal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly Marketing
Score 3.9 out of 10
N/A
Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
per month
OneSignal
Score 8.0 out of 10
N/A
OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.
$9
per month
Pricing
Insightly MarketingOneSignal
Editions & Modules
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
Growth
9+
per month
Professional
999+
per month
Free
Free
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Insightly MarketingOneSignal
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Insightly MarketingOneSignal
Features
Insightly MarketingOneSignal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Insightly Marketing
7.8
2 Ratings
2% above category average
OneSignal
-
Ratings
WYSIWYG email editor7.01 Ratings00 Ratings
Dynamic content7.02 Ratings00 Ratings
Ability to test dynamic content7.52 Ratings00 Ratings
Landing pages7.52 Ratings00 Ratings
A/B testing7.01 Ratings00 Ratings
Mobile optimization10.01 Ratings00 Ratings
Email deliverability reporting7.01 Ratings00 Ratings
List management9.02 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Insightly Marketing
9.5
1 Ratings
19% above category average
OneSignal
-
Ratings
Lead nurturing automation10.01 Ratings00 Ratings
Lead scoring and grading9.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Insightly Marketing
9.0
1 Ratings
19% above category average
OneSignal
-
Ratings
Calendaring9.01 Ratings00 Ratings
Event/webinar marketing9.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Insightly Marketing
8.5
2 Ratings
15% above category average
OneSignal
-
Ratings
Dashboards8.52 Ratings00 Ratings
Standard reports9.02 Ratings00 Ratings
Custom reports7.92 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Insightly Marketing
8.2
2 Ratings
10% above category average
OneSignal
-
Ratings
API8.02 Ratings00 Ratings
Customizability8.52 Ratings00 Ratings
Best Alternatives
Insightly MarketingOneSignal
Small Businesses
Vbout
Vbout
Score 10.0 out of 10
Vbout
Vbout
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Insightly MarketingOneSignal
Likelihood to Recommend
1.0
(3 ratings)
10.0
(9 ratings)
Usability
1.0
(1 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
7.1
(2 ratings)
User Testimonials
Insightly MarketingOneSignal
Likelihood to Recommend
unbounce
It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
Read full review
OneSignal
I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
Read full review
Pros
unbounce
  • Manage Customer Data
  • Link Projects to People
  • Automate Follow-up Reminders
  • Track Emails
  • Create Reports
  • Create Lists
Read full review
OneSignal
  • Send instant notifications without any delay.
  • Provide all the necessary features for testing.
  • Highly cost effective.
  • Great system to handle huge volume.
  • Great customer support.
Read full review
Cons
unbounce
  • In my opinion, Journeys have very limited trigger and response capabilities
  • Allowing HTML options for landing pages
  • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
  • List management - uploads, reducing duplicates, general hygine
  • UI - it’s very hard to know where to click or how to do something new, in my opinion.
Read full review
OneSignal
  • Is still in development: we know OneSignal is still in development and sometimes it takes longer to create or fulfill certain features.
  • Payment: payment menu is not at the glance, [and] is just difficult sometimes to find -it is a minor issue.
  • Send to certain custom segments through specific OneSignal IDs; you can do it though API doing a GET call with tools like Postman. If this can be done from OneSignal it would be great.
Read full review
Usability
unbounce
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
Read full review
OneSignal
I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
Read full review
Support Rating
unbounce
No answers on this topic
OneSignal
Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
Read full review
Alternatives Considered
unbounce
Easy to check the phases and notes while EP is more for the project [management].
Read full review
OneSignal
In my opinion, OneSignal documentation / API is more friendly [than] Firebase. Maybe because Firebase is already "too big," but OneSignal is focused on one solution that giving our notification through to our customer. In that case, OneSignal is chosen by our company. Several years after that, Firebase announced it supported [the] iOs platform too but our company already using OneSignal to our notification provider.
Read full review
Return on Investment
unbounce
  • Saves Time
  • Increases Sales
  • Increases Customer Engagement
Read full review
OneSignal
  • OneSignal has allowed us to grow number of subscribers in a short time.
  • We are able to send our news and offers easily and instantly.
  • We have become able to drive more website traffic and increase in sales.
Read full review
ScreenShots

Insightly Marketing Screenshots

Screenshot of Screenshot of Screenshot of