Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 7.7 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$348
per year per user
Pipeline CRM
Score 5.3 out of 10
N/A
Founded in 2006, Pipeline CRM (formerly PipelineDeals) is a CRM for small and midsize businesses, empowering sales teams across a breadth of industries to build game changing relationships. Pipeline is built around a customizable user experience, sales focused features, and customer support and service. The vendor, headquartered in Seattle, boasts 18,000 users in 60 countries who use Pipeline to gain visibility into their sales, accelerate opportunities, and close more deals.
$29
per month
Pricing
InsightlyPipeline CRM
Editions & Modules
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Start
$300
per year per user
Develop
$396
per year per user
Develop
$588
per year per user
Offerings
Pricing Offerings
InsightlyPipeline CRM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
InsightlyPipeline CRM
Considered Both Products
Insightly
Chose Insightly
It was "bulky" and didn't allow functionality. I started using Insightly because it was free.
Pipeline CRM
Chose Pipeline CRM
SFDC was just too expensive and "too much." Insightly was not comprehensive enough, and we found an awful lot of bugs (this was a year ago+). QuickBase is actually excellent, but it requires an advanced technical person to manage and use, such as a QB Developer, and we wanted a …
Features
InsightlyPipeline CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.3
420 Ratings
7% below category average
Pipeline CRM
6.9
5 Ratings
13% below category average
Customer data management / contact management8.2402 Ratings8.05 Ratings
Workflow management7.0369 Ratings8.05 Ratings
Territory management7.387 Ratings7.04 Ratings
Opportunity management8.1365 Ratings8.05 Ratings
Integration with email client (e.g., Outlook or Gmail)7.1376 Ratings4.05 Ratings
Contract management6.521 Ratings5.05 Ratings
Quote & order management7.172 Ratings6.03 Ratings
Interaction tracking6.9330 Ratings9.05 Ratings
Channel / partner relationship management7.724 Ratings7.04 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
13 Ratings
8% below category average
Pipeline CRM
7.8
3 Ratings
2% above category average
Case management7.011 Ratings7.03 Ratings
Call center management7.28 Ratings8.21 Ratings
Help desk management7.19 Ratings8.21 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
6.9
327 Ratings
12% below category average
Pipeline CRM
5.0
4 Ratings
43% below category average
Lead management6.5311 Ratings8.04 Ratings
Email marketing7.3260 Ratings2.02 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
6.7
403 Ratings
14% below category average
Pipeline CRM
4.5
5 Ratings
52% below category average
Task management6.9389 Ratings3.04 Ratings
Billing and invoicing management6.039 Ratings5.53 Ratings
Reporting7.1339 Ratings5.03 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
7.5
364 Ratings
2% below category average
Pipeline CRM
6.7
5 Ratings
14% below category average
Forecasting7.092 Ratings8.03 Ratings
Pipeline visualization7.9341 Ratings5.05 Ratings
Customizable reports7.7328 Ratings7.05 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
7.3
366 Ratings
5% below category average
Pipeline CRM
9.5
5 Ratings
21% above category average
Custom fields8.2365 Ratings10.05 Ratings
Custom objects7.3123 Ratings10.05 Ratings
Scripting environment6.86 Ratings8.21 Ratings
API for custom integration7.0192 Ratings10.05 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
7.5
313 Ratings
11% below category average
Pipeline CRM
6.0
3 Ratings
33% below category average
Single sign-on capability7.6279 Ratings6.02 Ratings
Role-based user permissions7.4214 Ratings6.02 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
90 Ratings
1% below category average
Pipeline CRM
8.1
2 Ratings
8% above category average
Social data6.825 Ratings8.12 Ratings
Social engagement8.078 Ratings8.21 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
6.3
156 Ratings
17% below category average
Pipeline CRM
4.6
3 Ratings
48% below category average
Marketing automation7.5156 Ratings2.03 Ratings
Compensation management5.14 Ratings7.31 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
5.5
325 Ratings
32% below category average
Pipeline CRM
8.0
5 Ratings
5% above category average
Mobile access5.5325 Ratings8.05 Ratings
Best Alternatives
InsightlyPipeline CRM
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InsightlyPipeline CRM
Likelihood to Recommend
7.6
(433 ratings)
7.0
(6 ratings)
Likelihood to Renew
9.1
(34 ratings)
7.0
(1 ratings)
Usability
7.6
(169 ratings)
9.0
(1 ratings)
Availability
9.0
(6 ratings)
-
(0 ratings)
Performance
7.9
(25 ratings)
-
(0 ratings)
Support Rating
8.9
(34 ratings)
8.0
(1 ratings)
In-Person Training
9.1
(1 ratings)
-
(0 ratings)
Online Training
9.0
(8 ratings)
-
(0 ratings)
Implementation Rating
8.2
(26 ratings)
-
(0 ratings)
Configurability
10.0
(18 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.5
(3 ratings)
-
(0 ratings)
Ease of integration
9.0
(10 ratings)
-
(0 ratings)
Product Scalability
9.0
(9 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
-
(0 ratings)
Vendor pre-sale
7.9
(3 ratings)
-
(0 ratings)
User Testimonials
InsightlyPipeline CRM
Likelihood to Recommend
Unbounce
There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
Read full review
Pipeline CRM PipelineDeals
If you have a small business where you are trying to keep things simple, then PipelineDeals is a perfect fit. Once you get to where you are wanting to tie your marketing efforts and create marketing campaigns that are tied to leads, it starts to miss the mark
Read full review
Pros
Unbounce
  • The ability to set up filters to generate lists based on just the categories I am interested in.
  • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
  • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
Read full review
Pipeline CRM PipelineDeals
  • Flexibility: It provides the flexibility to set it up how you want to use it. Customization is beyond what you probably want or need.
  • Reporting: We were able to setup all types of reporting and tracking.
  • Ease of Use: While the platform was powerful, it was always easy to use.
Read full review
Cons
Unbounce
  • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
  • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
  • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
Read full review
Pipeline CRM PipelineDeals
  • I wouldn't say no areas for improvement exist, but I will say that PipelineDeals takes customer input, shared product roadmap, and supports what they have very nicely. What they provide works out-of-the-box. Improvements can always be made with respect to pre-packaged integration with 3rd party services/solutions, and with extended attributes, but you also want to avoid something that attempts to boil the ocean.
Read full review
Likelihood to Renew
Unbounce
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Read full review
Pipeline CRM PipelineDeals
If we can integrate and easily export and clean all of our data such that it can be used for multiple purposes, i.e. outreach to guests, sending out newsletters to subscribers, doing research and tracking progress, we will definitely renew
Read full review
Usability
Unbounce
Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
Read full review
Pipeline CRM PipelineDeals
The user interface is simple and easy to navigate. Anyone who is overwhelmed with some of the more complicated CRM systems will definitely enjoy the simplicity of what PipelineDeals has to offer
Read full review
Reliability and Availability
Unbounce
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
Read full review
Pipeline CRM PipelineDeals
No answers on this topic
Performance
Unbounce
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
Read full review
Pipeline CRM PipelineDeals
No answers on this topic
Support Rating
Unbounce
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
Read full review
Pipeline CRM PipelineDeals
Any time I have had questions or issues that have come up I've always been able to get a quick response and a resolution to what I was needing.
Read full review
In-Person Training
Unbounce
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
Read full review
Pipeline CRM PipelineDeals
No answers on this topic
Online Training
Unbounce
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
Read full review
Pipeline CRM PipelineDeals
No answers on this topic
Implementation Rating
Unbounce
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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Pipeline CRM PipelineDeals
No answers on this topic
Alternatives Considered
Unbounce
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
Read full review
Pipeline CRM PipelineDeals
The cost is much better and it is much easier to use. Salesforce was way too robust and I never want to hire a consultant to set up a CRM. PipelineDeals CRM has the best visibility of our sales efforts.
Read full review
Contract Terms and Pricing Model
Unbounce
I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
Read full review
Pipeline CRM PipelineDeals
No answers on this topic
Scalability
Unbounce
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
Read full review
Pipeline CRM PipelineDeals
No answers on this topic
Professional Services
Unbounce
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
Read full review
Pipeline CRM PipelineDeals
No answers on this topic
Return on Investment
Unbounce
  • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
Read full review
Pipeline CRM PipelineDeals
  • Has made us understand sales tactics that are working
  • Easily create forecasting on growth in multiple categories
  • Understand our process and what we need to improve on in closing deals
Read full review
ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of

Pipeline CRM Screenshots

Screenshot of the Pipeline CRM main dashboardScreenshot of a Kanban viewScreenshot of a lead list viewScreenshot of the Pipeline CRM Help Center and Resources