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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly

    Score7.8 out of 10
    N/AInsightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

    $348

    per year per user

    QuickBooks Online Advanced

    Score8.2 out of 10
    N/AQuickBooks Online Advanced is a SaaS-based accounting software designed to scale with growing businesses. It includes the functionalities of QuickBooks Online, as well as more robust business analytics, customization, and resource management.N/A
    Pricing
    InsightlyQuickBooks Online Advanced
    Editions & Modules
    Plus
    $29
    per month (billed annually) per user
    Professional
    $49
    per month (billed annually) per user
    Enterprise
    $99
    per month (billed annually) per user
    No answers on this topic
    Offerings
    Pricing Offerings
    InsightlyQuickBooks Online Advanced
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    InsightlyQuickBooks Online Advanced
    Considered Both Products
    Unbounce
    No answer on this topic
    Intuit
    Chose QuickBooks Online Advanced
    Well, this is a tough question for me as I have not used another system. I have been pitched by other companies such as Freshbooks and Xero but I never did a demo because for the price I pay per year, it is simply not worth a $100 a year savings to switch systems. That makes …
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    117 Answers
    92%
    Would buy again
    154 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    103 Answers
    89%
    Delivers good value for the price
    138 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    117 Answers
    93%
    Happy with the feature set
    157 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    72 Answers
    91%
    Lived up to sales and marketing promises
    127 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    86 Answers
    88%
    Implementation went as expected
    135 Answers
    Features
    InsightlyQuickBooks Online Advanced
    Sales Force Automation
    Comparison of Sales Force Automation features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    7.4
    423 Ratings
    6% below category average
    QuickBooks Online Advanced
    -
    Ratings
    Customer data management / contact management8.2405 Ratings00 Ratings
    Workflow management7.2372 Ratings00 Ratings
    Territory management7.390 Ratings00 Ratings
    Opportunity management8.2368 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.3379 Ratings00 Ratings
    Contract management6.521 Ratings00 Ratings
    Quote & order management7.275 Ratings00 Ratings
    Interaction tracking7.2333 Ratings00 Ratings
    Channel / partner relationship management7.724 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    7.1
    13 Ratings
    8% below category average
    QuickBooks Online Advanced
    -
    Ratings
    Case management7.011 Ratings00 Ratings
    Call center management7.28 Ratings00 Ratings
    Help desk management7.19 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    7.2
    330 Ratings
    7% below category average
    QuickBooks Online Advanced
    -
    Ratings
    Lead management6.8314 Ratings00 Ratings
    Email marketing7.7263 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    6.8
    406 Ratings
    12% below category average
    QuickBooks Online Advanced
    -
    Ratings
    Task management7.1392 Ratings00 Ratings
    Billing and invoicing management6.039 Ratings00 Ratings
    Reporting7.3342 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    7.6
    367 Ratings
    1% below category average
    QuickBooks Online Advanced
    -
    Ratings
    Forecasting7.092 Ratings00 Ratings
    Pipeline visualization7.9344 Ratings00 Ratings
    Customizable reports7.8331 Ratings00 Ratings
    Customization
    Comparison of Customization features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    7.5
    369 Ratings
    2% below category average
    QuickBooks Online Advanced
    7.9
    118 Ratings
    4% above category average
    Custom fields8.4368 Ratings00 Ratings
    Custom objects7.7126 Ratings00 Ratings
    Scripting environment6.86 Ratings00 Ratings
    API for custom integration7.3195 Ratings7.797 Ratings
    Plug-ins00 Ratings8.0103 Ratings
    Security
    Comparison of Security features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    7.6
    316 Ratings
    10% below category average
    QuickBooks Online Advanced
    8.4
    212 Ratings
    3% above category average
    Single sign-on capability7.8282 Ratings8.4186 Ratings
    Role-based user permissions7.4217 Ratings8.3208 Ratings
    Social CRM
    Comparison of Social CRM features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    7.4
    90 Ratings
    1% below category average
    QuickBooks Online Advanced
    -
    Ratings
    Social data6.825 Ratings00 Ratings
    Social engagement8.078 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    6.4
    159 Ratings
    16% below category average
    QuickBooks Online Advanced
    -
    Ratings
    Marketing automation7.7159 Ratings00 Ratings
    Compensation management5.14 Ratings00 Ratings
    Platform
    Comparison of Platform features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    5.9
    328 Ratings
    25% below category average
    QuickBooks Online Advanced
    -
    Ratings
    Mobile access5.9328 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    -
    Ratings
    QuickBooks Online Advanced
    8.2
    227 Ratings
    5% above category average
    Dashboards00 Ratings8.3214 Ratings
    Standard reports00 Ratings8.5227 Ratings
    Custom reports00 Ratings7.7218 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    -
    Ratings
    QuickBooks Online Advanced
    8.2
    235 Ratings
    7% above category average
    Accounts payable00 Ratings8.4221 Ratings
    Accounts receivable00 Ratings8.5221 Ratings
    Cash management00 Ratings8.5195 Ratings
    Bank reconciliation00 Ratings9.1225 Ratings
    Expense management00 Ratings8.5207 Ratings
    Time tracking00 Ratings7.7111 Ratings
    Multi-currency support00 Ratings6.557 Ratings
    Multi-division support00 Ratings7.297 Ratings
    Regulations compliance00 Ratings8.3104 Ratings
    Electronic tax filing00 Ratings8.8127 Ratings
    Self-service portal00 Ratings7.9122 Ratings
    Primary and Secondary Ledgers00 Ratings8.298 Ratings
    Intercompany Accounting00 Ratings8.0100 Ratings
    Journals and Reconciliations00 Ratings8.4201 Ratings
    Enterprise Accounting00 Ratings7.989 Ratings
    Configurable Accounting00 Ratings8.4112 Ratings
    Centralized Rules Framework00 Ratings8.887 Ratings
    Standardized Processes00 Ratings8.4153 Ratings
    Inventory Management
    Comparison of Inventory Management features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    -
    Ratings
    QuickBooks Online Advanced
    6.2
    91 Ratings
    16% below category average
    Inventory tracking00 Ratings6.291 Ratings
    Order Management
    Comparison of Order Management features of Insightly and QuickBooks Online Advanced
    Feature
    Insightly
    -
    Ratings
    QuickBooks Online Advanced
    6.8
    152 Ratings
    8% below category average
    Pricing00 Ratings6.8111 Ratings
    Order entry00 Ratings6.5100 Ratings
    Credit card processing00 Ratings7.2131 Ratings
    Best Alternatives
    InsightlyQuickBooks Online Advanced
    Small Businesses
    Salesflare
    Score10 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    MYOB
    Score8.3 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Microsoft Dynamics GP
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InsightlyQuickBooks Online Advanced
    Likelihood to Recommend
    7.8
    (444 ratings)
    7.9
    (237 ratings)
    Likelihood to Renew
    8.7
    (36 ratings)
    9.7
    (21 ratings)
    Usability
    7.5
    (180 ratings)
    8.4
    (16 ratings)
    Availability
    9.0
    (6 ratings)
    8.1
    (4 ratings)
    Performance
    7.9
    (25 ratings)
    9.1
    (5 ratings)
    Support Rating
    8.9
    (34 ratings)
    -
    (0 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (8 ratings)
    9.0
    (3 ratings)
    Implementation Rating
    8.2
    (26 ratings)
    7.4
    (10 ratings)
    Configurability
    9.9
    (18 ratings)
    8.0
    (5 ratings)
    Contract Terms and Pricing Model
    8.4
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (10 ratings)
    9.2
    (4 ratings)
    Product Scalability
    9.0
    (9 ratings)
    9.7
    (3 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    9.2
    (4 ratings)
    Vendor pre-sale
    7.8
    (3 ratings)
    9.1
    (3 ratings)
    User Testimonials
    InsightlyQuickBooks Online Advanced
    Likelihood to Recommend
    Unbounce
    There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
    Incentivized
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    Intuit
    Well suited for a larger company with many classes that need to be differentiated. It is relatively intuitive to use, whether you have used other versions of QuickBooks, or any other accounting software. Easy to dig into your accounts from wither the Balance Sheet or the Profit and Loss when trying to analyze performance.
    Incentivized
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    Pros
    Unbounce
    • The ability to set up filters to generate lists based on just the categories I am interested in.
    • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
    • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
    Incentivized
    Read full review
    Intuit
    • Budgeting is easy to input. Our entities have multiple departments, so using classes to separate and report the results of each department is important.
    • Reports are easy to customize to provide meaningful data to the board and department managers.
    • QuickBooks Online Advanced has a large market share of accounting software in use, so it is relatively easy to find new employees with prior experience with QuickBooks Online Advanced.
    • Able to open both entities at the same time, which is helpful due to the number of transactions between the two entities.
    Incentivized
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    Cons
    Unbounce
    • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
    • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
    • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
    Incentivized
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    Intuit
    • Continued growth around AI usage and tool.
    • There are still some reporting gaps that make setting up custom reports not absolutely top-tier.
    • There can be a lot of UI clutter as different features keep getting turned on. Can become harder to navigate.
    Incentivized
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    Likelihood to Renew
    Unbounce
    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review
    Intuit
    It has become second nature to use Quick Books at the company. If you need a report you log in and pull the report. It helps expedite reconciliation of bank accounts, the automation of most tasks make it easy to get mundane tasks completed quickly.
    Incentivized
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    Usability
    Unbounce
    Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
    Incentivized
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    Intuit
    QuickBooks Online Advanced is highly usable and intuitive for most day-to-day financial tasks. Its interface is clear, and core functions such as invoicing, reconciliation, and reporting are easy to perform. While some advanced features like report customization or integrations can be less straightforward, overall the platform offers a smooth and efficient user experience.
    Incentivized
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    Reliability and Availability
    Unbounce
    The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
    Incentivized
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    Intuit
    In the 5 years I have been using it, I cannot recall there ever having been an outage or not being able to access the system. Sure, there are issues with internet speeds sometimes that are unrelated to Intuit but it is a very reliable system.
    Incentivized
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    Performance
    Unbounce
    Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
    Incentivized
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    Intuit
    Since we do not integrate the software with other systems, I do not have any issues with speed related to that. Pages tend to load pretty quickly, but there are times when reports or other pages take a little longer to load than usual. It is not an overly frustrating amount of time, though, and it happens infrequently.
    Incentivized
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    Support Rating
    Unbounce
    We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
    Incentivized
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    Intuit
    No answers on this topic
    In-Person Training
    Unbounce
    Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
    Incentivized
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    Intuit
    No answers on this topic
    Online Training
    Unbounce
    I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
    Incentivized
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    Intuit
    The online training is good enough.
    Incentivized
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    Implementation Rating
    Unbounce
    did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
    Incentivized
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    Intuit
    I did not participate in this part particularly much. The implementation was simple and easy to perform. There were not any major issues that arose during the process. QuickBooks has made the processes pretty streamless and I believe they had anticipated many difficulties ahead of time. This was easy enough
    Incentivized
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    Alternatives Considered
    Unbounce
    Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
    Incentivized
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    Intuit
    QBO is great because it does accounting very well, and it can integrate well with everything. I appreciate that it has third-party integrations with many other software companies, so we can focus on doing our accounting through QuickBooks while adding other software as needed through those integrations.
    Incentivized
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    Contract Terms and Pricing Model
    Unbounce
    I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
    Incentivized
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    Intuit
    No answers on this topic
    Scalability
    Unbounce
    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Incentivized
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    Intuit
    Software is very flexible
    Incentivized
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    Professional Services
    Unbounce
    Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
    Incentivized
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    Intuit
    No answers on this topic
    Return on Investment
    Unbounce
    • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
    Incentivized
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    Intuit
    • Spreadsheet sync reduces manual data entry significantly. Exporting data into my customized Excel workbook that has complex formulas and macros for automating makes uploading changes and reconfiguring easy and convenient, saving a lot of time.
    • Automating AP approval has reduced lost paper copies, improved internal controls, and reduced audit findings.
    • Having banking connections has improved cash flow management, streamlined credit card expenses and reconciliation. I have found that utilizing it for my primary operating account actually makes things more difficult and can easily double-post payments, so I avoid using it on the checking account. It has been well for the credit card account, though.
    Incentivized
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    ScreenShots

    Insightly Screenshots

    Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Product screenshotProduct screenshot