Inspectlet is a web heatmapping tool. Features include heatmapping, session recording and form analytics.
N/A
Instapage
Score 9.7 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage is a growth marketing platform that includes a builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. It is used to convert visitors into customers, engage them at every touchpoint, and optimize performance across the marketing funnel.
$99
per month per user
Pricing
Inspectlet
Instapage
Editions & Modules
No answers on this topic
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
Offerings
Pricing Offerings
Inspectlet
Instapage
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
20% discount for annual pricing.
More Pricing Information
Community Pulse
Inspectlet
Instapage
Features
Inspectlet
Instapage
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Small organization with limited resource can really make use of [Inspectlet]. Its really user friendly and don't need much expertise or training to use and you can have the entire department using it the very next day its implemented. But if its a large company, you might be better off with other session replay tools.
Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Inspectlet does analysis of sessions really well. We were able to view our funnel and view sessions that completed and dropped-off at various points. Setting up the funnel and doing the analysis was very easy.
I thought Inspectlet was very easy to integrate. During the integration, I was able to send metadata that allowed for increased flexibility during analysis. I loved that Inspectlet integrated with Segment.io.
I thought the tool's pricing was positioned well for the features it offered.
Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
Create an approved chrome extension that can be used to link session replay ids we gather in our Analytics tool like Adobe to the actual Inspectlet tool
Lots of times main dashboard doesn't load. Make the tool more bug free.
There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
If you work with a template and some code, it can be challenging to edit the default coding.
The built-in forms can be a bit limiting.
The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
I tried out several session recording tools. The things that really stood out to me about Inspectlet were the interface and integration. Inspectlet was easiest for me to integrate and start sending custom metadata. I also liked that you could set up Inspectlet to capture every session automatically. Finally, I really enjoyed Inspectlet's funnel reporting feature. It sped up useful analysis tremendously because most of the sessions we were interested in corresponded to funnel interaction.
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
