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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iterable

    Score8.2 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A

    Vbout

    Score9.9 out of 10
    N/AVbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.N/A
    Pricing
    IterableVbout
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    IterableVbout
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    IterableVbout
    Considered Both Products
    Iterable
    No answer on this topic
    Vbout.com
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    103 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    80 Answers
    No answers on this topic
    Happy with the feature set
    92%
    Happy with the feature set
    102 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    67 Answers
    No answers on this topic
    Implementation went as expected
    86%
    Implementation went as expected
    66 Answers
    No answers on this topic
    Features
    IterableVbout
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Iterable and Vbout
    Feature
    Iterable
    8.1
    119 Ratings
    5% above category average
    Vbout
    8.6
    5 Ratings
    11% above category average
    WYSIWYG email editor8.9106 Ratings8.35 Ratings
    Dynamic content8.7113 Ratings8.35 Ratings
    Ability to test dynamic content8.5111 Ratings8.35 Ratings
    A/B testing8.5115 Ratings10.04 Ratings
    Mobile optimization7.9110 Ratings8.35 Ratings
    Email deliverability reporting6.9115 Ratings7.45 Ratings
    List management7.1115 Ratings8.35 Ratings
    Triggered drip sequences8.0102 Ratings10.04 Ratings
    Landing pages00 Ratings8.85 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Iterable and Vbout
    Feature
    Iterable
    5.7
    116 Ratings
    25% below category average
    Vbout
    8.4
    5 Ratings
    13% above category average
    Dashboards6.2116 Ratings7.75 Ratings
    Standard reports5.6114 Ratings7.45 Ratings
    Custom reports5.4105 Ratings10.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Iterable and Vbout
    Feature
    Iterable
    7.0
    113 Ratings
    7% below category average
    Vbout
    9.3
    5 Ratings
    21% above category average
    API7.9102 Ratings9.34 Ratings
    Role-based workflow & approvals8.196 Ratings9.32 Ratings
    Customizability7.5103 Ratings9.33 Ratings
    Integration with Microsoft Dynamics CRM4.75 Ratings9.32 Ratings
    Third-party software integrations7.120 Ratings8.83 Ratings
    Integration with Salesforce.com00 Ratings10.04 Ratings
    Integration with SugarCRM00 Ratings9.32 Ratings
    Lead Management
    Comparison of Lead Management features of Iterable and Vbout
    Feature
    Iterable
    -
    Ratings
    Vbout
    9.7
    4 Ratings
    22% above category average
    Lead nurturing automation00 Ratings10.04 Ratings
    Lead scoring and grading00 Ratings10.04 Ratings
    Data quality management00 Ratings9.33 Ratings
    Automated sales alerts and tasks00 Ratings9.43 Ratings
    Lead segmentation and distribution00 Ratings10.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of Iterable and Vbout
    Feature
    Iterable
    -
    Ratings
    Vbout
    7.8
    5 Ratings
    5% above category average
    Calendaring00 Ratings7.75 Ratings
    Event/webinar marketing00 Ratings8.03 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Iterable and Vbout
    Feature
    Iterable
    -
    Ratings
    Vbout
    9.4
    4 Ratings
    23% above category average
    Social sharing and campaigns00 Ratings9.44 Ratings
    Social profile integration00 Ratings9.44 Ratings
    Best Alternatives
    IterableVbout
    Small Businesses
    Vbout
    Score9.9 out of 10
    Bloomreach
    Score9.2 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Bloomreach
    Score9.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IterableVbout
    Likelihood to Recommend
    8.6
    (120 ratings)
    8.3
    (5 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Usability
    9.1
    (3 ratings)
    7.3
    (1 ratings)
    Availability
    8.2
    (4 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (4 ratings)
    -
    (0 ratings)
    Online Training
    6.4
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    IterableVbout
    Likelihood to Recommend
    Iterable
    - Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
    Incentivized
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    Vbout.com
    To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
    Incentivized
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    Pros
    Iterable
    • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
    • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
    • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
    Incentivized
    Read full review
    Vbout.com
    • On email marketing, it has petty good recommendation for sending methods.
    • The landing pages can be fully customized with code editor and works with Bootstrap frameworks.
    • The automation comes in handy since it works on all Vbout tools.
    • We can also install the Tracking Code on external websites to utilize Vbout tools.
    • Awesome support team!
    Incentivized
    Read full review
    Cons
    Iterable
    • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
    • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
    Incentivized
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    Vbout.com
    • Since their team is so focused on being the best, they occasionally have small feature appearance issues
    Incentivized
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    Likelihood to Renew
    Iterable
    Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
    Incentivized
    Read full review
    Vbout.com
    The better relation quality / features / pricing in the market
    Incentivized
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    Usability
    Iterable
    Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
    Incentivized
    Read full review
    Vbout.com
    Great experience so far. Vbout has low learning curve. It's a user-friendly product with comprehensive knowledge base. Even if we meet a blocker, their team is ready to help us solve the issue. Their keep the dashboard straightforward that contains all tools, so we can access each one of them right away.
    Incentivized
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    Reliability and Availability
    Iterable
    Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
    Incentivized
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    Vbout.com
    No answers on this topic
    Performance
    Iterable
    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Incentivized
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    Vbout.com
    No answers on this topic
    Support Rating
    Iterable
    I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
    Incentivized
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    Vbout.com
    No answers on this topic
    Alternatives Considered
    Iterable
    My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
    Incentivized
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    Vbout.com
    Vbout offers a very robust overall solution, with a more basic solution, and a much lower price point than the Constant Contact Lead Gen & CRM solution.
    Incentivized
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    Scalability
    Iterable
    We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
    Incentivized
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    Vbout.com
    No answers on this topic
    Return on Investment
    Iterable
    • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
    Incentivized
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    Vbout.com
    • The platform has saved us a lot of money
    • It's highly functional and allows us to do a lot more than Marketo
    • It's easy to manage, and it saves us a lot of time on a regular basis.
    Incentivized
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    ScreenShots