Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kajabi
Score 8.3 out of 10
N/A
Kajabi is a web hosting platform for online learning or membership websites, featuring landing pages and support for email marketing, video hosting, and codeless web building tools.
$89
per month
Leadpages
Score 5.8 out of 10
Small Businesses (1-50 employees)
Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…
$49
per month
ReturnGO
Score 10.0 out of 10
N/A
N/A
$147
per month
Pricing
KajabiLeadpagesReturnGO
Editions & Modules
Kickstarter
$89
per month
Basic
$149.00
per month
Growth
$199.00
per month
Pro
$399.00
per month
Standard
$49
per month
Pro
$99
per month
Advanced
$399
per month
Standard Annual
$444
per year
Pro Annual
$888
per year
Premium
$147
per month
Pro
$297
per month
Enterprise
Custom Pricing
Offerings
Pricing Offerings
KajabiLeadpagesReturnGO
Free Trial
YesYesYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details30% discount for annual pricing.Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)
More Pricing Information
Community Pulse
KajabiLeadpagesReturnGO
Considered Multiple Products
Kajabi
Chose Kajabi
Absorb LMS didn't have the ability to quickly and efficiently import courses without a lot of necessary customization. We also didn't think the price point was very good compared to other LMS and to Kajabi. Ultimately we settled with Kajabi due to all of the functionality we …
Chose Kajabi
Kajabi is more adjusted for learning needs. While Tilda and Wix can help to create very customizable designs for landing pages and great checkout experiences, Kajabi is more convenient for creating learning sequences. The best way is to use all these platforms together, so they …
Chose Kajabi
I enjoyed Podia but it lacked the email marketing systems and diverse systems like webinars, abandoned cart, and scheduling that kajabi has.
Chose Kajabi
Kajabi simplifies and brings things together all in one platform. I can do nearly everything I did before using multiple platforms, but with Kajabi it's all together. Makes my life easy and streamlined!
Chose Kajabi
We technically have both. Kajabi is very glitchy and unreliable when it comes to webinar sign ups, so we incorporated EverWebinar as well for it's reliability and consistency with regards to hosting webinars, hosting replays, hosting evergreen webinars and handling the sign ups …
Chose Kajabi
Kajabi is easier to use than Ontraport and Keap. Keap does have a lot more features that we just don't need at this time. ActiveCampaign and Mailchimp don't have the features Kajabi does. ConvertKit I used when it was first coming out and it didn't have much in the way of …
Chose Kajabi
Kajabi is way more affordable since you pay a monthly rate rather than a per-user rate. Also you can host your website in one place so the functionality and convenience is top tier. and again Kajabi has the best customer service as well as resources to help you be successful.
Chose Kajabi
Before Kajabi we used ActiveCampaign, we decided to switch to Kajabi because of the ease of use of the software, ActiveCampaing is packed with features and because there are so many features, you don't know what you don't know. There are probably 10 different ways to get to the …
Chose Kajabi
When researching where to host my online course, I looked at several online course platforms: Teachable, Thinkific, Udemy, Wishlist Member, and Ally Access. I chose Kajabi because it was the easiest platform to customize and it was the most user-friendly for my clients. Also, …
Chose Kajabi
Clickfunnels is a great tool for funnel automation, landing pages, and lead generation but when it comes to product delivery for content creators it lacks functionality as it reality it was not meant for that purpose.
Originally, we used Clickfunnels for our funnels but we found …
Chose Kajabi
Leadpages is a powerful landing page builder. For this task, we wanted to try and simplify our tech stack. It can be frustrating having to try and integrate multiple tools together. Sometimes the outcome is seamless and this can require a lot of time to set up, leading to lower …
Chose Kajabi
While other platforms may be better for certificates and social learning groups, Kajabi is the clear winner for building sales funnels, offers and providing excellent learning experience around video courses. Other platforms do a good job with more classroom style environments, …
Chose Kajabi
We started with password protected pages on Wordpress. That was fine while we were a very small company but wasn't very professional moving forward. So we then transitioned to Thinkific. At that point, we started building bigger courses. But the problem was that Thinkific's …
Chose Kajabi
Kajabi is a cleaner, more integrated platform which is why I chose Kajabi for my business. With Kajabi, I can host my courses entirely, my checkout pages, and my landing pages. Kajabi is definitely more expensive than using any of these solutions alone, but since Kajabi …
Chose Kajabi
Before using Kajabi, we hosted our programs and courses on Squarespace. Being a website platform Squarespace didn't provide the functionality or features we needed to create a student-friendly experience. While Squarespace gave us our start, Kajabi helped us grow and scale our …
Chose Kajabi
When we selected Kajabi around 2005, we were influenced by the fact that Brendon Burchard used it for his online courses.
Having looked at other offerings now available, we are still happy that it suits our needs.
Chose Kajabi
We chose Kajabi because it can do so much. We didn't end up going all-in on Kajabi - our email is still with ConvertKit and our site is still on WordPress, but we're very happy with having our checkouts, courses, and membership content on Kajabi. We create some of our landing …
Chose Kajabi
It blows them out of the water. There really is no comparison at all. Each of the others listed have some benefits, but none offering an end user experience the way that Kajabi does. HighLevel would be the closest, but they still have a ways to go.

Not offered in the listings …
Leadpages
Chose Leadpages
I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's …
Chose Leadpages
I used Unbounce in 2012 for a year before Leadpages. Unbounce did not have the features I needed and was not very intuitive.

ClickFunnels is designed to be a full-funnel system but I have found the beginning part of a funnel (mainly the landing page) with ClickFunnels to be very …
Chose Leadpages
When I was choosing a software for landing pages there wasn't much competition. Now you can get the same thing done with many different solutions. The main problem is that when you create lots of funnels it will take a lot of time and work to move them somewhere else. This …
Chose Leadpages
Well, Drip is part of leadpages, however it is more of what the title means. It does drip campaigns, where they come in and it drips them all over the place finding out what they truly need. The other platforms are fairly good, but they do not have all the functions that …
Chose Leadpages
When test driving Leadpages we also took a look at Instapage which, though powerful in a variety of ways, was, in my opinion, overpriced for what you were getting. I will say during our Instapage trial I was impressed by the integration and reporting capabilities, however, they …
Chose Leadpages
Unbounce is a great product, but if you're new to landing page builders and running lead generation campaigns in general, then I would recommend Leadpages due to the pricing and scalability (unlimited pages). You'll soon find out how important landing page design is, and how …
Chose Leadpages
Marketo is great for lead management and automation, but their landing page creation tool is very lacking. Our team is small and often lack the time or resources to have custom-made landing pages, so Leadpages offers a great way to continuously to generate new content using a …
Chose Leadpages
Leadpages' and Unbounce's landing pages are both built using drag-and-drop editors, are mobile friendly (responsive), and feature a reasonable suite of integrations - including Wordpress. Both offer plans that feature A/B testing. The deciding factor for us in choosing …
Chose Leadpages
We selected Leadpages over Unbounce because Unbounce had awful analytics options - it was incredibly difficult to measure ROI on that platform. The builders are roughly the same, from the perspective of using a WYSIWYG editor.
Chose Leadpages
Leadpages is the market leader so it was easy to go with them. I also started using them in 2016, when there were far fewer products on the market. Since then the landscape has become much more competitive, but I signed a 2 year contract at a time when there seemed to be a …
Chose Leadpages
I have used Podcast Websites and Kajabi both with Leadpages and outside of LeadPages. I ended up leaving LeadPages because Kajabi and Podcast Websites have everything I need and the cost overall was less. LeadPages is a good starter program, so don't hesitate to get it if …
Chose Leadpages
While ClickFunnels offers some features that LeadPages does not, it is far more complex to use (when you really get into it) and their support is absolutely terrible in comparison.
Chose Leadpages
Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial …
Chose Leadpages
Infusionsoft has a new built in landing page builder as a part of their product. However, we still choose to use the Leadpages builder because it is simpler to use and has more options for types of elements to use on the page, like a countdown timer and progress bar. Leadpages …
Chose Leadpages
Better integration and drag and drop features.
Chose Leadpages
I believe that Leadpages is the most full-featured and reliable solution for hosting landing pages and creating forms. What it didn't offer until recently was the ability to manage email campaigns and customer lists. Their Drip product offers some of that functionality now. …
Chose Leadpages
Infusionsoft and Mailchimp both prohibit the ability to really do a lot in terms of easily customizing the landing page. Divi does allow for almost limitless customization but it is not time efficient and there are too many working parts to make sure are in place to confidently …
Chose Leadpages
Leadpages is less expensive, has options for WordPress import and also has a better support team in place in my opinion. I actually use both Leadpages and Unbounce depending on the goal of the page -- for speed, Leadpages wins but for custom and the drag/drop builder, Unbounce …
Chose Leadpages
I actually never used a lead page type program before but I heard from many sources that it was the BEST so I trusted that fact and bought the year subscription and never looked back. I think its the best on the market out there right now and I would recommend it to anyone.
Chose Leadpages
They crush Infusionsoft's landing pages which seem like a very low priority for Infusionsoft. It is a necessity to have Leadpages if you are making landing pages and using Leadpages.
Chose Leadpages
Generally found Leadpages to be more flexible for building content, to better match them to our branding and our website.
Chose Leadpages
Other than Leadpages, I also use Instapage for creating high quality landing pages for my business. While I like them both I tend to lean towards Leadpages because of Leadpages integration settings. I love how customization is so easy and flexible with Instapage but I found …
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Features
KajabiLeadpagesReturnGO
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Kajabi
-
Ratings
Leadpages
1.0
Ratings
143% below category average
ReturnGO
-
Ratings
Landing page A/B testing:00 Ratings1.00 Ratings00 Ratings
Real-time analytics dashboard00 Ratings1.00 Ratings00 Ratings
SEO tools00 Ratings1.00 Ratings00 Ratings
Optimization recommendations00 Ratings1.00 Ratings00 Ratings
Best Alternatives
KajabiLeadpagesReturnGO
Small Businesses
TalentLMS
TalentLMS
Score 8.5 out of 10
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Absorb
Absorb
Score 9.1 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Enterprises
Absorb
Absorb
Score 9.1 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
KajabiLeadpagesReturnGO
Likelihood to Recommend
8.1
(0 ratings)
1.0
(0 ratings)
-
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Usability
8.3
(0 ratings)
9.0
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
6.4
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
KajabiLeadpagesReturnGO
Likelihood to Recommend
It works great for us in the education space and delivering our curriculum to our clients. It's nice to have some of the extra access features and to have the community feature, so that works great for us. At the same time, Kajabi lacks some of the specificity we need, and I don't believe it is technically geared directly to the education space, so we will likely switch providers in the next couple of years to something that is more robust and relevant to our business model.
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If you are looking for a simple landing page builder that allows you to create professional landing pages quickly without having to involve a developer, then Leadpages can work for you. This is especially the case if you use a combination of the integrations I previously mentioned. I would also recommend subscribing to a high level than the standard version so you get access to good customer service. If you are wanting to get more creative and want flexibility with your landing pages, you want deeper reporting capabilities, or you don't use any of the integrations supported by Leadpages, I would recommend finding another landing page builder.
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Pros
  • With a featured button as opposed to just a hyperlink, it is incredibly simple to link to a page within an email.
  • The marketing strategy's functionality and the ability to customize emails allow me to communicate with every client.
  • Course creator to create digital products from your content.
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  • Leadpages has an easy-to-use inteface. Page-building elements are drag and drop, similar to some versions of Wordpress, so it's pretty easy for a newbie to pick up with little training.
  • Leadpages makes it easy to embed multimedia with simply an embed code. You don't have to know HTML to bring your pages to life with video, audio, etc.
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No answers on this topic
Cons
  • They've improved leaps and bounds, but their CRM is still subpar
  • They have great uptime, but it could be better
  • Affordability - I went in hoping to use their CRM feature and cut costs, but their CRM is lacking
  • They offer a shopping cart, but in terms of being able to customize and payment option, they have a ways to go.
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  • The monthly payments are painful in the long run. Recently alternative solutions surfaced which have one time payments. Leadpages is good for quick testing, but long term it take from the profits.
  • I haven't seen new features for a good while.
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Likelihood to Renew
We are committed to it and once we get "really good" at using it, I think it is a excellent platform and links well to Hubspot. At present, we are still just barely scratching the surface with our use of its features
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Usability
The back-end system can be used efficiently and has flexibility. It doesn't have a lot of unnecessary functions or un user-friendly features. We have had no issues using the system and would continue to use it with the current functions and features. I would rate it as user-friendly yet flexible
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I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
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Support Rating
The Kajabi Support people are helpful, fast and knowledgeable. I usually call in a panic - because I have lost something, messed something or am on a deadline. Sometimes we speak, or we do a chat. Always my angst is eliminated. I often thank the person for being "so patient" with me. LOL
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It's by far the best support experience I've ever had with any company. Many staff members know my name and my business, I'm treated as a real person with genuine concerns, and I feel constantly rewarded by working with this company. In dealing with support, I feel like I'm dealing with trusted friends who honestly care about the results I'm getting.
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Implementation Rating
These platforms are big complex pieces of software. Mor recently - Kajabi provides a done for you example which you can borrow and customise - but those were not available when we started.
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Alternatives Considered
Kajabi is more adjusted for learning needs. While Tilda and Wix can help to create very customizable designs for landing pages and great checkout experiences, Kajabi is more convenient for creating learning sequences. The best way is to use all these platforms together, so they can support the optional customer journey from landing page to learning on the course.
Read full review
Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial commitment on our part, we have discovered that it's ultimately more cost-effective than other alternatives.
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Return on Investment
  • Saved around $100 a month thanks to combining several online platforms into one
  • Saved dozens of hours not having to upload videos and images thanks to the Google Drive integration and URL Import
  • Building pages takes a little longer than other page builders due to how many clicks it takes to exit and enter editing settings.
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  • I was able to test content with a cold audience and really see what resonated
  • I pivoted based on actual data, not guessing what my audience would like
  • I was able to test a product's viability and do a beta launch all with Leadpages, without having to integrate any other platform
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ScreenShots

Leadpages Screenshots

Screenshot of Create your next marketing campaign the same day you think about it. Start with a landing page template, and customize it with drag and drop ease. Mobile responsive, fast loading, and conversion-focused.Screenshot of Keep your look consistent with brand colors and custom fonts.Screenshot of Build your marketing website with Leadpages. No need to work with unreliable freelancers or wait for developer delays.Screenshot of Publish faster with page and section templates. Copy sections between Leadpages assets — websites, landing pages, and pop-ups.Screenshot of Forget the complexities of WordPress and other website builders. Stay focused on what matters, and let us handle the technical side of websites.Screenshot of Connect your marketing efforts to the tools you love — direct integrations with major ESPs, CRMs, and payments included (or via Zapier).