Kajabi vs. Thought Industries

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kajabi
Score 8.2 out of 10
N/A
Kajabi is a web hosting platform for online learning or membership websites, featuring landing pages and support for email marketing, video hosting, and codeless web building tools.
$149
per month
Thought Industries
Score 8.7 out of 10
N/A
The Thought Industries platform enables enterprise organizations to create, manage, distribute, monetize, and analyze their end-to-end customer education and external training initiatives. The solution addresses the unique needs of customer education, and aims to make it easy to handle complex learning operations at scale to empower growth. Its administrative capabilities include native tools and thirdparty integrations, businesses boost learner engagement, operationalize processes, and…N/A
Pricing
KajabiThought Industries
Editions & Modules
Basic
$149.00
per month
Growth
$199.00
per month
Pro
$399.00
per month
No answers on this topic
Offerings
Pricing Offerings
KajabiThought Industries
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details20% discount for annual pricing.
More Pricing Information
Features
KajabiThought Industries
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Kajabi
8.4
6 Ratings
9% above category average
Thought Industries
-
Ratings
Product catalog & listings8.36 Ratings00 Ratings
Product management8.76 Ratings00 Ratings
Bulk product upload9.01 Ratings00 Ratings
Branding8.24 Ratings00 Ratings
Mobile storefront8.45 Ratings00 Ratings
Product variations8.45 Ratings00 Ratings
Website integration8.45 Ratings00 Ratings
Visual customization8.25 Ratings00 Ratings
CMS7.65 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Kajabi
8.4
6 Ratings
10% above category average
Thought Industries
-
Ratings
Abandoned cart recovery8.63 Ratings00 Ratings
Checkout user experience8.26 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Kajabi
8.4
5 Ratings
1% above category average
Thought Industries
-
Ratings
eCommerce security8.45 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Kajabi
8.3
6 Ratings
10% above category average
Thought Industries
-
Ratings
Promotions & discounts8.26 Ratings00 Ratings
Personalized recommendations9.01 Ratings00 Ratings
SEO7.85 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Kajabi
9.1
5 Ratings
16% above category average
Thought Industries
-
Ratings
Multi-site management9.54 Ratings00 Ratings
Order processing9.73 Ratings00 Ratings
Inventory management9.02 Ratings00 Ratings
Shipping9.02 Ratings00 Ratings
Custom functionality8.43 Ratings00 Ratings
Learning Management
Comparison of Learning Management features of Product A and Product B
Kajabi
-
Ratings
Thought Industries
7.4
4 Ratings
1% below category average
Course authoring00 Ratings8.54 Ratings
Course catalog or library00 Ratings8.44 Ratings
Player/Portal00 Ratings8.34 Ratings
Progress tracking & certifications00 Ratings7.54 Ratings
Assignments00 Ratings2.83 Ratings
Learning administration00 Ratings8.94 Ratings
Learning reporting & analytics00 Ratings8.44 Ratings
Social learning00 Ratings6.83 Ratings
Best Alternatives
KajabiThought Industries
Small Businesses
Shopify Plus
Shopify Plus
Score 9.0 out of 10
iSpring Learn
iSpring Learn
Score 8.9 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Intellum
Intellum
Score 9.2 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Intellum
Intellum
Score 9.2 out of 10
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User Ratings
KajabiThought Industries
Likelihood to Recommend
8.2
(15 ratings)
8.4
(4 ratings)
Likelihood to Renew
9.0
(2 ratings)
-
(0 ratings)
Usability
8.0
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
9.0
(2 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
KajabiThought Industries
Likelihood to Recommend
Kajabi
I wouldn't recommend Kajabi for someone that's starting to figure out what their product is going to be and who is the target audience. While one could argue the starting price point isn't high compared to having a brick and mortar store, it's also not practical pay between $100-$200 a month while the business figures out their offer. Kajabi is better suited for someone who has already tested their product, specifically courses, and can start selling it relatively soon after launching their Kajabi site. While Kajabi has come out with a coaching and community products, those are still in their infancy. The strength of Kajabi is in their course content delivery supported by the ability to have a simple website and email marketing system in the same platform.
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Thought Industries
Thought Industries is perfect if you are trying to scale your customer education business for a growing customer base. It is more expensive than their competitors, but the price is worth it based on the product and experience. Thought Industries is likely great for smaller customers, although we are an enterprise-level customer. If you are not offering multiple modalities for your training program, Thought Industries (or any LMS for that matter) might not be the best investment.
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Pros
Kajabi
  • With a featured button as opposed to just a hyperlink, it is incredibly simple to link to a page within an email.
  • The marketing strategy's functionality and the ability to customize emails allow me to communicate with every client.
  • Course creator to create digital products from your content.
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Thought Industries
  • Built in eCommerce pages and purchasing options.
  • Data to drive real-time decision making.
  • Customization options.
  • Team to work with our needs and custom scope.
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Cons
Kajabi
  • The inbuilt themes are excellent but sometimes a small change is required to improve it - that then requires a code change which must then be reapplied if Kajabi issue an upgrade.
  • Once you get the "hang" of it, Kajabi is a very powerful platform. But it does take an investment of time. Kajabi also has a best-practice way of doing things and I feel that it is worth paying for skilled support to get through the setup quickly.
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Thought Industries
  • Lacks the ability to make courses required
  • Cannot pull a report for a course(s) to show who has not started the course
  • Cannot reset gamification or run specific gamification campaigns
  • Although SCORM compliant, SCORM courses often break or do not show as complete on the learner side even when the module is marked as complete on the back end
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Likelihood to Renew
Kajabi
We are committed to it and once we get "really good" at using it, I think it is a excellent platform and links well to Hubspot. At present, we are still just barely scratching the surface with our use of its features
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Thought Industries
No answers on this topic
Usability
Kajabi
Kajabi is very usable. But it is complex and if you haven't used it for a few weeks you have to remind yourself how to do things. It is very important to treat it like any major system and be very disciplined about how you file things and name documents
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Thought Industries
No answers on this topic
Support Rating
Kajabi
The Kajabi Support people are helpful, fast and knowledgeable. I usually call in a panic - because I have lost something, messed something or am on a deadline. Sometimes we speak, or we do a chat. Always my angst is eliminated. I often thank the person for being "so patient" with me. LOL
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Thought Industries
The customer support and customer success teams are really great. BUT, it is their product team that sends them into a super high rating. The product team has worked with me on several occasions to try to solve the business challenges that I have.
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Implementation Rating
Kajabi
These platforms are big complex pieces of software. Mor recently - Kajabi provides a done for you example which you can borrow and customise - but those were not available when we started.
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Thought Industries
No answers on this topic
Alternatives Considered
Kajabi
ClickFunnels is a great tool for funnel automation, landing pages, and lead generation but when it comes to product delivery for content creators it lacks functionality as it reality it was not meant for that purpose. Originally, we used ClickFunnels for our funnels but we found out that we could do exactly the same with Kajabi, so we migrated all of our funnels to Kajabi
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Thought Industries
Thought Industries is better on the financial side and as far as ease of use. It is more affordable than Docebo and is more aligned to an external customer use case. Docebo and Tovuti seemed to be more for internal training. Tovuti was less expensive, but it was a little harder to use although it had more quiz features.
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Return on Investment
Kajabi
  • When we used Kajabi to launch new programs we achieved the ROI of our monthly investment each time.
  • With Kajabi, the ability to offer old programs that have been offered in the past is easy to present to one-off customers or when not in a launch series.
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Thought Industries
  • Multiple Months with $20,000 in eCommerce Sales.
  • Site Up Time and Engagement has remained steady for all 4 years.
  • Course authoring is faster and more efficient.
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ScreenShots

Thought Industries Screenshots

Screenshot of Modern-looking learning sitesScreenshot of MonetizationScreenshot of Reporting Hub