Kajabi vs. Thought Industries

If you need to create a self-paced course, Kajabi works well, if you want something complicated, and want to check homework and communicate a lot with students, Kajabi must be used in complex with other resources like Slack and YouTube. But anyway it is a good platform to create a digital course.

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Thought Industries is perfect if you are trying to scale your customer education business for a growing customer base. It is more expensive than their competitors, but the price is worth it based on the product and experience. Thought Industries is likely great for smaller customers, although we are an enterprise-level customer. If you are not offering multiple modalities for your training program, Thought Industries (or any LMS for that matter) might not be the best investment.

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• Kajabi's community feature is fantastic. Love the ability for people to be able to collaborate.
• Kajabi's feature that allows us to post and manage our curriculum is very efficient and easy to use.
• Kajabi also has great features around contact management that have been critical for our use.

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• Built in eCommerce pages and purchasing options.
• Data to drive real-time decision making.
• Customization options.
• Team to work with our needs and custom scope.

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• The page builder is not as intuitive as other competitors. It takes too many click to get around the different elements and settings.
• Better onboarding mechanism and explanation of where everything is located
• I'm not sure why I need to create a event to use a simple countdown on a sales page, when I could simply choose the end date I want the countdown to go to for a specific price point offer

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• Lacks the ability to make courses required
• Cannot pull a report for a course(s) to show who has not started the course
• Cannot reset gamification or run specific gamification campaigns
• Although SCORM compliant, SCORM courses often break or do not show as complete on the learner side even when the module is marked as complete on the back end

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We are committed to it and once we get "really good" at using it, I think it is a excellent platform and links well to Hubspot. At present, we are still just barely scratching the surface with our use of its features

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The back-end system can be used efficiently and has flexibility. It doesn't have a lot of unnecessary functions or un user-friendly features. We have had no issues using the system and would continue to use it with the current functions and features. I would rate it as user-friendly yet flexible

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The Kajabi Support people are helpful, fast and knowledgeable. I usually call in a panic - because I have lost something, messed something or am on a deadline. Sometimes we speak, or we do a chat. Always my angst is eliminated. I often thank the person for being "so patient" with me. LOL

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The customer support and customer success teams are really great. BUT, it is their product team that sends them into a super high rating. The product team has worked with me on several occasions to try to solve the business challenges that I have.

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These platforms are big complex pieces of software. Mor recently - Kajabi provides a done for you example which you can borrow and customise - but those were not available when we started.

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ClickFunnels is a great tool for funnel automation, landing pages, and lead generation but when it comes to product delivery for content creators it lacks functionality as it reality it was not meant for that purpose. Originally, we used ClickFunnels for our funnels but we found out that we could do exactly the same with Kajabi, so we migrated all of our funnels to Kajabi

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Thought Industries is better on the financial side and as far as ease of use. It is more affordable than Docebo and is more aligned to an external customer use case. Docebo and Tovuti seemed to be more for internal training. Tovuti was less expensive, but it was a little harder to use although it had more quiz features.

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• When we used Kajabi to launch new programs we achieved the ROI of our monthly investment each time.
• With Kajabi, the ability to offer old programs that have been offered in the past is easy to present to one-off customers or when not in a launch series.

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• Multiple Months with $20,000 in eCommerce Sales.
• Site Up Time and Engagement has remained steady for all 4 years.
• Course authoring is faster and more efficient.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info