Kameleoon vs. Mapp Intelligence, powered by Webtrekk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kameleoon
Score 8.1 out of 10
Enterprise companies (1,001+ employees)
Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers. GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.N/A
Mapp Intelligence, powered by Webtrekk
Score 10.0 out of 10
N/A
Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…N/A
Pricing
KameleoonMapp Intelligence, powered by Webtrekk
Editions & Modules
Enterprise
Quote
Per Month [Unlimited Users]
No answers on this topic
Offerings
Pricing Offerings
KameleoonMapp Intelligence, powered by Webtrekk
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsConsulting services are priced on demandPricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.
More Pricing Information
Community Pulse
KameleoonMapp Intelligence, powered by Webtrekk
Top Pros
Top Cons
Features
KameleoonMapp Intelligence, powered by Webtrekk
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Kameleoon
7.3
46 Ratings
13% below category average
Mapp Intelligence, powered by Webtrekk
-
Ratings
a/b experiment testing8.045 Ratings00 Ratings
Split URL testing7.830 Ratings00 Ratings
Multivariate testing7.638 Ratings00 Ratings
Multi-page/funnel testing7.632 Ratings00 Ratings
Cross-browser testing6.530 Ratings00 Ratings
Mobile app testing9.018 Ratings00 Ratings
Test significance7.140 Ratings00 Ratings
Visual / WYSIWYG editor6.140 Ratings00 Ratings
Advanced code editor7.839 Ratings00 Ratings
Preview mode7.544 Ratings00 Ratings
Test duration calculator5.818 Ratings00 Ratings
Experiment scheduler7.423 Ratings00 Ratings
Experiment workflow and approval7.429 Ratings00 Ratings
Dynamic experiment activation7.132 Ratings00 Ratings
Client-side tests7.135 Ratings00 Ratings
Server-side tests9.818 Ratings00 Ratings
Mutually exclusive tests5.123 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Kameleoon
8.1
45 Ratings
7% below category average
Mapp Intelligence, powered by Webtrekk
-
Ratings
Standard visitor segmentation8.145 Ratings00 Ratings
Behavioral visitor segmentation7.141 Ratings00 Ratings
Traffic allocation control7.843 Ratings00 Ratings
Website personalization9.332 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Kameleoon
7.0
46 Ratings
19% below category average
Mapp Intelligence, powered by Webtrekk
-
Ratings
Conversion tracking7.345 Ratings00 Ratings
Goal tracking7.346 Ratings00 Ratings
Test reporting7.345 Ratings00 Ratings
Results segmentation7.342 Ratings00 Ratings
CSV export6.028 Ratings00 Ratings
Experiments results dashboard7.141 Ratings00 Ratings
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User Ratings
KameleoonMapp Intelligence, powered by Webtrekk
Likelihood to Recommend
8.1
(73 ratings)
10.0
(1 ratings)
Usability
8.0
(3 ratings)
-
(0 ratings)
Support Rating
8.9
(13 ratings)
8.0
(1 ratings)
User Testimonials
KameleoonMapp Intelligence, powered by Webtrekk
Likelihood to Recommend
Kameleoon
There are many platforms to choose from when it comes to experimentation and personalization. We've found Kameleoon to be an excellent choice for those looking for a balance in capabilities (it checks all the boxes), cost-effectiveness, and a helpful customer success team paired with a responsive product team.
Read full review
Mapp Digital
Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Read full review
Pros
Kameleoon
  • Widget editor (creating a widget without any code)
  • Results analysis dashboard (easy to read and understand)
  • The consulting team (always available to help and guide us - Thank you [C...] !!)
  • Segmentation (it allows us to easily target a specific audience)
  • The tool is very intuitive and easy to use
Read full review
Mapp Digital
  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
Read full review
Cons
Kameleoon
  • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
  • Their online tutorial could also be easily improved.
  • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
Read full review
Mapp Digital
  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Read full review
Usability
Kameleoon
The Kameleoon platform allows us to carry out both simple and highly complex tests incredibly rapidly. With Kameleoon I can launch many impactful tests without needing to ask for help from our IT team.
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Mapp Digital
No answers on this topic
Support Rating
Kameleoon
We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results, and any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.
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Mapp Digital
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
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Alternatives Considered
Kameleoon
Kameleoon does not compare to others! If I chose this tool, it is above all because the speech made by the members of the company during their presentation was clear.
Real experts who had identified our challenges and our needs. They also came with relevant use cases and recommendations.
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Mapp Digital
Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Read full review
Return on Investment
Kameleoon
  • Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
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Mapp Digital
  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Read full review
ScreenShots