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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Klipfolio Klips

    Score6 out of 10
    Small Businesses (1-50 employees)
    Klipfolio is a customizable dashboard and reporting platform that provides real-time business insights. It is used by small to mid-sized businesses and agencies to track performance metrics and create tailored reports, and to consolidate, transform, and visualize data.

    $90

    per month

    Pricing
    KeapKlipfolio Klips
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Base
    $90
    per month
    Grow
    $190
    per month
    Team
    $350
    per month
    Offerings
    Pricing Offerings
    KeapKlipfolio Klips
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.Discount available for annual pricing. There are various implementation and training options available, from a 60 Day Proof of Concept, to Onboarding & Training, or ongoing dedicated Data Hero support.
    More Pricing Information
    Community Pulse
    KeapKlipfolio Klips
    Considered Both Products
    Thryv
    No answer on this topic
    Klipfolio
    Chose Klipfolio Klips
    They are all based on a similar methodology (Excel) but I felt Klipfolio had better integrations and their support team has been the difference maker. For a company that needs some hand-holding and guidance, Klipfolio is the right choice.
    Incentivized
    Key User Insights
    Would buy again
    87%
    Would buy again
    74 Answers
    82%
    Would buy again
    9 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    73 Answers
    90%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    87%
    Happy with the feature set
    74 Answers
    100%
    Happy with the feature set
    11 Answers
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    66 Answers
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    69 Answers
    100%
    Implementation went as expected
    7 Answers
    Features
    KeapKlipfolio Klips
    CRM Project Management
    Comparison of CRM Project Management features of Keap and Klipfolio Klips
    Feature
    Keap
    7.7
    29 Ratings
    7% below category average
    Klipfolio Klips
    -
    Ratings
    Task management8.820 Ratings00 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings00 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and Klipfolio Klips
    Feature
    Keap
    5.9
    152 Ratings
    28% below category average
    Klipfolio Klips
    -
    Ratings
    WYSIWYG email editor9.050 Ratings00 Ratings
    Dynamic content8.947 Ratings00 Ratings
    Landing pages4.0136 Ratings00 Ratings
    A/B testing6.410 Ratings00 Ratings
    Mobile optimization4.5126 Ratings00 Ratings
    Email deliverability reporting4.5151 Ratings00 Ratings
    List management4.5149 Ratings00 Ratings
    Triggered drip sequences9.049 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and Klipfolio Klips
    Feature
    Keap
    5.5
    153 Ratings
    29% below category average
    Klipfolio Klips
    -
    Ratings
    Lead nurturing automation5.0148 Ratings00 Ratings
    Lead scoring and grading4.0130 Ratings00 Ratings
    Data quality management4.5131 Ratings00 Ratings
    Automated sales alerts and tasks5.0140 Ratings00 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and Klipfolio Klips
    Feature
    Keap
    8.0
    90 Ratings
    10% above category average
    Klipfolio Klips
    -
    Ratings
    Calendaring9.089 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and Klipfolio Klips
    Feature
    Keap
    6.4
    150 Ratings
    6% below category average
    Klipfolio Klips
    -
    Ratings
    Dashboards7.255 Ratings00 Ratings
    Standard reports4.0146 Ratings00 Ratings
    Custom reports8.0137 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and Klipfolio Klips
    Feature
    Keap
    5.7
    144 Ratings
    25% below category average
    Klipfolio Klips
    -
    Ratings
    API8.0127 Ratings00 Ratings
    Role-based workflow & approvals4.5110 Ratings00 Ratings
    Customizability5.0140 Ratings00 Ratings
    Third-party software integrations7.31 Ratings00 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Keap and Klipfolio Klips
    Feature
    Keap
    -
    Ratings
    Klipfolio Klips
    9.0
    33 Ratings
    11% above category average
    Pixel Perfect reports00 Ratings9.13 Ratings
    Customizable dashboards00 Ratings8.933 Ratings
    Report Formatting Templates00 Ratings9.13 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Keap and Klipfolio Klips
    Feature
    Keap
    -
    Ratings
    Klipfolio Klips
    8.6
    33 Ratings
    9% above category average
    Drill-down analysis00 Ratings8.35 Ratings
    Formatting capabilities00 Ratings7.85 Ratings
    Integration with R or other statistical packages00 Ratings9.12 Ratings
    Report sharing and collaboration00 Ratings9.133 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Keap and Klipfolio Klips
    Feature
    Keap
    -
    Ratings
    Klipfolio Klips
    9.4
    33 Ratings
    14% above category average
    Publish to Web00 Ratings8.931 Ratings
    Publish to PDF00 Ratings9.228 Ratings
    Report Delivery Scheduling00 Ratings10.017 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Keap and Klipfolio Klips
    Feature
    Keap
    -
    Ratings
    Klipfolio Klips
    9.3
    33 Ratings
    18% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.932 Ratings
    Location Analytics / Geographic Visualization00 Ratings9.133 Ratings
    Predictive Analytics00 Ratings10.01 Ratings
    Best Alternatives
    KeapKlipfolio Klips
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    Chartio (discontinued)
    Score7.5 out of 10
    Medium-sized Companies
    No answers on this topic
    Jet Reports
    Score9.5 out of 10
    Enterprises
    No answers on this topic
    Kibana
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeapKlipfolio Klips
    Likelihood to Recommend
    5.3
    (210 ratings)
    8.8
    (35 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    -
    (0 ratings)
    Usability
    5.2
    (28 ratings)
    9.5
    (13 ratings)
    Availability
    9.1
    (6 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (26 ratings)
    9.1
    (12 ratings)
    In-Person Training
    9.1
    (6 ratings)
    -
    (0 ratings)
    Online Training
    8.6
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    8.2
    (1 ratings)
    Configurability
    2.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.9
    (23 ratings)
    Data Sources
    -
    (0 ratings)
    9.6
    (23 ratings)
    Ease of integration
    1.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KeapKlipfolio Klips
    Likelihood to Recommend
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Klipfolio
    Using Klipfolio is one of the finest ways we can expand our business because it is so simple to use and always has new features that make it better. We also appreciate the excellent customer service they offer. There are several benefits to making this investment in your company's efficiency and profitability. We think it's worth the money.
    Incentivized
    Read full review
    Pros
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Klipfolio
    • All my reporting requirements have been met.
    • Salesforce, HubSpot, Mailchimp, Google Drive, and other business applications are quite easy to integrate with.
    • The information you need is at your fingertips in a matter of seconds.
    • Whenever I have a question, the customer service is always there to answer it.
    Incentivized
    Read full review
    Cons
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Klipfolio
    • While Klipfolio covers so many of the bases, one area where I would like to see expansion would be offering additional design and graphics themes for even more customization.
    • Klipfolio has an extensive offering but might be even better if there were a way that we could integrate with some small to mid-sized CRM solutions for audience list segmentation and marketing integrations.
    • It would be interesting if Klipfolio could enable us to overlay the data learnings for cross-referencing of multiple client campaigns for comparative insights.
    Incentivized
    Read full review
    Likelihood to Renew
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Klipfolio
    No answers on this topic
    Usability
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Klipfolio
    My initial impressions of the software have been extremely positive. There are YouTube tutorials that explain how to make klips. The intuitive design of the UI It appears that everything in this software has been thoroughly tested to create all the visualizations that can be imagined as well as the user input controls that allow users to have exactly the data they want to be displayed in seconds, considering the various functions and formulas available in the Excel integrations and the extensive list of other services that can be integrated.
    Incentivized
    Read full review
    Reliability and Availability
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Klipfolio
    No answers on this topic
    Performance
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Klipfolio
    No answers on this topic
    Support Rating
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    Klipfolio
    It provides all the necessary information to be able to carry out the analysis of any type of business, to know how money is managed virtually, what to do to have greater visibility, in addition to being a platform that is always accessible and allows continuous and efficient work.
    Incentivized
    Read full review
    In-Person Training
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Klipfolio
    No answers on this topic
    Online Training
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Klipfolio
    No answers on this topic
    Implementation Rating
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Klipfolio
    None at all; just be sure of what information you will need for working.
    Read full review
    Alternatives Considered
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Klipfolio
    These and many other BI tools are the most direct competitors. I only have experience with Klipfolio and Tableau. Tableau is definitely more capable, but much more difficult to learn and use. Klipfolio is simple and really packs a punch for its simplicity. I have yet to run into a major problem with it lacking a needed functionality.
    Incentivized
    Read full review
    Scalability
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Klipfolio
    No answers on this topic
    Return on Investment
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    Klipfolio
    • It made reporting a breeze as we didn't have to spend time creating the reports
    • The reporting forum really helped give our team more metrics to add to reporting
    • Always ready to view Dashboard meant stakeholders could view reports at any given time
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.

    Klipfolio Klips Screenshots

    Screenshot of an example of a customized dashboard. For showcasing KPIs, tracking performance, or telling complex data stories, Klips lets the user tailor layouts, visuals, and insights, ensuring dashboards are suitable for internal teams or external stakeholders.Screenshot of visualizations, with descriptive text blocks and live data to communicate more than just numbers. Klips lets users insert real-time data directly into text to add context, improving interpretation. Progress towards goals and trends can be tracked using vibrant charts, colors, and text descriptions.Screenshot of one example of the over 30 chart types available, some including bar graphs, pie charts, and heatmaps. The library of pre-built Klip templates connect to popular data sources like Google Analytics, HubSpot, or Salesforce. These templates can be modified.Screenshot of Klipfolio’s formula engine. Similar to Excel, the Klip Editor can be used to clean, transform, and analyze data using functions. Users can perform complex calculations, manipulate dates or text, and add logic or statistical formulas.Screenshot of the Klip editor, used to take precise control over visual properties, customizing font sizes, colors, and styles to match a brand, or to emphasize key metrics. Set decimal places for numerical data, and add prefixes or suffixes—such as currency symbols or percentages—for clear and professional formatting. It also supports conditional formatting, and dynamic colors or icons to highlight trends, anomalies, or thresholds. These tools allow the user to craft Klips that not only deliver insights but also communicate them at a glance.Screenshot of a Klipfolio Klips dashboard. These allow users to customize every aspect, from layouts and fonts to colors and chart styles, ensuring that dashboards align with a brand. For presenting on a laptop, a big-screen TV, or by sharing published links, dashboards are designed to look exceptional in both light and dark modes.