Khoros Social Media Management vs. NodeXL Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Social Media Management
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
NodeXL Pro
Score 10.0 out of 10
Small Businesses (1-50 employees)
NodeXL offers insights into Networks. Webs of connections define the modern world. Social networks, and particularly social media networks, are now a major force in business, politics, and culture. NodeXL enables users to collect, analyze, visualize, and report on networks. Users can import network data from Twitter, YouTube, and Wikis. Network data sets are present in many databases. When it is possible to answer the questions: Who did what with whom when and where, then NodeXL…
$39
per year per user
Pricing
Khoros Social Media ManagementNodeXL Pro
Editions & Modules
No answers on this topic
NodeXL Pro - Annual Desktop - Student
$39
per year per user
NodeXL Pro - Monthly Cloud - Student
$39
per month per user
NodeXL Pro - Monthly Cloud - Non-profit/Academic
$69
per month per user
NodeXL Pro - Monthly Cloud - Commercial
$99
per month per user
NodeXL Pro - Annual Desktop - Non-profit/Academic
$239
per year per user
NodeXL Pro - Annual Desktop - Commercial
$799
per year per user
Offerings
Pricing Offerings
Khoros Social Media ManagementNodeXL Pro
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Khoros Social Media ManagementNodeXL Pro
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Khoros Social Media ManagementNodeXL Pro
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Khoros Social Media Management
6.2
117 Ratings
22% below category average
NodeXL Pro
-
Ratings
Boolean keyword searches7.390 Ratings00 Ratings
Filtering out noise/spam5.799 Ratings00 Ratings
Sentiment analysis6.889 Ratings00 Ratings
Broad channel coverage5.1111 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Khoros Social Media Management
7.3
148 Ratings
9% below category average
NodeXL Pro
-
Ratings
Content planning and scheduling8.4146 Ratings00 Ratings
Audience targeting7.2112 Ratings00 Ratings
Content optimization5.05 Ratings00 Ratings
Workflow management8.4130 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Khoros Social Media Management
7.5
113 Ratings
9% below category average
NodeXL Pro
-
Ratings
Automated routing and prioritization7.390 Ratings00 Ratings
Customer interaction histories7.7103 Ratings00 Ratings
Bulk actions7.594 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Khoros Social Media Management
6.9
103 Ratings
13% below category average
NodeXL Pro
-
Ratings
Lead generation6.647 Ratings00 Ratings
Content marketing6.386 Ratings00 Ratings
Paid media management7.12 Ratings00 Ratings
Campaigns and promotions7.890 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Khoros Social Media Management
7.6
147 Ratings
12% below category average
NodeXL Pro
-
Ratings
Twitter7.6138 Ratings00 Ratings
Facebook7.9143 Ratings00 Ratings
LinkedIn7.4105 Ratings00 Ratings
Google+9.018 Ratings00 Ratings
Instagram7.4132 Ratings00 Ratings
Pinterest6.146 Ratings00 Ratings
YouTube7.533 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Khoros Social Media Management
7.1
131 Ratings
11% below category average
NodeXL Pro
-
Ratings
Campaign success analytics8.0121 Ratings00 Ratings
Real-time tracking6.4120 Ratings00 Ratings
Competitor analysis6.877 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Khoros Social Media Management
5.9
136 Ratings
32% below category average
NodeXL Pro
-
Ratings
Role-based user permissions & privileges6.1132 Ratings00 Ratings
Mobile access5.6112 Ratings00 Ratings
Best Alternatives
Khoros Social Media ManagementNodeXL Pro
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
1-Social
1-Social
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Khoros Social Media ManagementNodeXL Pro
Likelihood to Recommend
8.0
(184 ratings)
10.0
(1 ratings)
Likelihood to Renew
8.8
(34 ratings)
-
(0 ratings)
Usability
8.9
(29 ratings)
-
(0 ratings)
Availability
9.7
(11 ratings)
-
(0 ratings)
Performance
8.0
(8 ratings)
-
(0 ratings)
Support Rating
8.0
(31 ratings)
-
(0 ratings)
In-Person Training
8.9
(7 ratings)
-
(0 ratings)
Online Training
6.0
(7 ratings)
-
(0 ratings)
Implementation Rating
7.7
(24 ratings)
-
(0 ratings)
Ease of integration
5.4
(4 ratings)
-
(0 ratings)
Product Scalability
7.3
(122 ratings)
-
(0 ratings)
User Testimonials
Khoros Social Media ManagementNodeXL Pro
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
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Social Media Research Foundation
It is suited for social scientists who are more focused on the interpretation that fits in the area of Social Science and Humanity and has nothing to do with computer programming and mathematics
Read full review
Pros
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Social Media Research Foundation
  • extracting the data from the social media
  • visualising the big data of the social media
  • sentiment analysis
  • cluster analysis
  • time series analysis
Read full review
Cons
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
Read full review
Social Media Research Foundation
  • It would be nice if NodeXL can analyse other type of social media such as Instagram, Facebook and TikTok
  • It would be nice if it is 100 percent stable, as sometimes I have a problem with error in NodeXL when it is processing the data
  • It would be nice if is able to reduce the price for adding Microsoft Power BI in NodeXL
Read full review
Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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Social Media Research Foundation
No answers on this topic
Usability
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Social Media Research Foundation
No answers on this topic
Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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Social Media Research Foundation
No answers on this topic
Performance
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Social Media Research Foundation
No answers on this topic
Support Rating
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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Social Media Research Foundation
No answers on this topic
In-Person Training
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Social Media Research Foundation
No answers on this topic
Online Training
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Social Media Research Foundation
No answers on this topic
Implementation Rating
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Social Media Research Foundation
No answers on this topic
Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
Read full review
Social Media Research Foundation
NodeXL is userfriendly, and needed for conducting advanced data analysis techniques which emphasizes the metrics of the visualization NodeXL produce an interesting interactive visualisation
Read full review
Scalability
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
Read full review
Social Media Research Foundation
No answers on this topic
Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
Read full review
Social Media Research Foundation
  • More advance in analysis data
  • Attract more people to collaborate with me
  • Minimise the time for analysing the data
Read full review
ScreenShots

Khoros Social Media Management Screenshots

Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.

NodeXL Pro Screenshots

Screenshot of Network visualization of connections  among Twitter users.Screenshot of NodeXL imports from the Twitter API 2.0 - with support for Academic accessScreenshot of Visualizations of networks can reveal the shape of the crowd and the leaders within them.