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Kindful (discontinued, now part of Bloomerang) vs. Ontraport

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kindful (discontinued, now part of Bloomerang)

    Score4.4 out of 10
    N/AKindful was a nonprofit CRM that included fundraising tools, reporting, and analytics. It was acquired by Bloomerang in January, 2021 and is no longer sold, but its functionality is now offered by the Bloomerang CRM.

    $119

    per month

    Ontraport

    Score7.5 out of 10
    N/AONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

    $29

    per month

    Pricing
    Kindful (discontinued, now part of Bloomerang)Ontraport
    Editions & Modules
    Standard
    $119
    per month
    Standard
    $239
    per month
    Standard
    $349
    per month
    Standard
    $459
    per month
    Standard
    $579
    per month
    Standard
    $699
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Kindful (discontinued, now part of Bloomerang)Ontraport
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsAll plans include: unlimited admin users, unlimited donation pages with peer-to-peer fundraising, built-in integrations, and automated reporting. Pricing also includes comprehensive web-based training upon signup and ongoing online support at no additional cost.Ontraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
    More Pricing Information
    Community Pulse
    Kindful (discontinued, now part of Bloomerang)Ontraport
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Ontraport
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    17 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    15 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    14 Answers
    No answers on this topic
    Features
    Kindful (discontinued, now part of Bloomerang)Ontraport
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Kindful (discontinued, now part of Bloomerang) and Ontraport
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Ontraport
    9.0
    17 Ratings
    15% above category average
    WYSIWYG email editor00 Ratings8.216 Ratings
    Dynamic content00 Ratings10.014 Ratings
    Ability to test dynamic content00 Ratings8.37 Ratings
    Landing pages00 Ratings10.016 Ratings
    A/B testing00 Ratings9.912 Ratings
    Mobile optimization00 Ratings8.410 Ratings
    Email deliverability reporting00 Ratings6.016 Ratings
    List management00 Ratings10.016 Ratings
    Triggered drip sequences00 Ratings9.813 Ratings
    Lead Management
    Comparison of Lead Management features of Kindful (discontinued, now part of Bloomerang) and Ontraport
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Ontraport
    5.5
    17 Ratings
    36% below category average
    Lead nurturing automation00 Ratings7.115 Ratings
    Lead scoring and grading00 Ratings2.413 Ratings
    Data quality management00 Ratings2.614 Ratings
    Automated sales alerts and tasks00 Ratings10.016 Ratings
    Campaign Management
    Comparison of Campaign Management features of Kindful (discontinued, now part of Bloomerang) and Ontraport
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Ontraport
    7.7
    8 Ratings
    2% above category average
    Calendaring00 Ratings6.25 Ratings
    Event/webinar marketing00 Ratings9.38 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Kindful (discontinued, now part of Bloomerang) and Ontraport
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Ontraport
    7.1
    4 Ratings
    6% below category average
    Social sharing and campaigns00 Ratings7.13 Ratings
    Social profile integration00 Ratings7.24 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Kindful (discontinued, now part of Bloomerang) and Ontraport
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Ontraport
    9.3
    16 Ratings
    21% above category average
    Dashboards00 Ratings10.015 Ratings
    Standard reports00 Ratings8.012 Ratings
    Custom reports00 Ratings10.010 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Kindful (discontinued, now part of Bloomerang) and Ontraport
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Ontraport
    7.3
    15 Ratings
    4% below category average
    API00 Ratings3.011 Ratings
    Role-based workflow & approvals00 Ratings9.09 Ratings
    Customizability00 Ratings10.013 Ratings
    Integration with Salesforce.com00 Ratings7.31 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
    Integration with SugarCRM00 Ratings7.31 Ratings
    Best Alternatives
    Kindful (discontinued, now part of Bloomerang)Ontraport
    Small Businesses
    Agentforce 360 for Nonprofits
    Score8.5 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    DonorPerfect
    Score8.4 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Ellucian CRM Advance
    Score5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Kindful (discontinued, now part of Bloomerang)Ontraport
    Likelihood to Recommend
    9.0
    (21 ratings)
    10.0
    (20 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (8 ratings)
    Usability
    9.0
    (1 ratings)
    7.8
    (3 ratings)
    Performance
    -
    (0 ratings)
    7.7
    (4 ratings)
    Support Rating
    9.8
    (11 ratings)
    9.0
    (3 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Kindful (discontinued, now part of Bloomerang)Ontraport
    Likelihood to Recommend
    Discontinued Products
    Kindful is well suited when:
    • Important to integrate with a wide range of systems such as online fundraising tools or event registration without being tied to a single vendor
    • Small to medium sized organizations looking for an affordable but powerful donor database/CRM
    • Need a powerful but user friendly tool with customizable reports
    Kindful is not well suited when:
    • You need very advanced customization such as the ability to built entire custom screens
    • You need to track donations in multiple currencies
    Incentivized
    Read full review
    Ontraport
    Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • We particularly love the flexibility of Kindful's donation pages and donation plug-ins. They make it possible for us to accept donations on our website, without having donors have to leave the website.
    • Kindful effectively streamlines back-office functions including acknowledgements for gifts - which saves our small 2-person team vital hours each week.
    • Kindful integrates to a variety of valuable platforms, allowing us to manage all of our data in one place. Currently, we integrate with MailChimp [so all email recipients are segmented in Kindful, emails are sent from MailChimp], Fundraising Report Card, and several custom integrations through Kindful's open API [including one that tracks volunteer events and another that connects to CauseVox].
    • Kindful's basic metrics and "dashboard" give us instant access to live fundraising results that are shown against historical information - giving us the ability to see how we're doing at all times.
    Incentivized
    Read full review
    Ontraport
    • Dashboards for our daily stats.
    • The email follows up and broadcasts are simple and easy.
    • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
    • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
    • Amazing email inboxing.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Detailed custom email campaigns and reports can be confusing to navigate. However, Kindful provides excellent customer support and training to make it as easy as possible.
    • The price can be a turn off for many people, but if you have an aggressive plan to increase funding, Kindful pricing is scalable based on the size of your database.
    Incentivized
    Read full review
    Ontraport
    • Wish they had more options for their forms. Would really like to use multi-step forms.
    • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
    • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    No answers on this topic
    Ontraport
    My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
    Read full review
    Usability
    Discontinued Products
    From operations, support, and donor management, Kindful's UX and UI are top-notch.
    Incentivized
    Read full review
    Ontraport
    The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    Ontraport
    Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
    Read full review
    Support Rating
    Discontinued Products
    I have not utilized the support for Kindful very often but the one time I have was fantastic. It was quick, courteous and thorough. Kindful consistently offers Webinars that outline the best way to utilize their product and get the most out of it. I think Kindful does a pretty solid job with support.
    Incentivized
    Read full review
    Ontraport
    The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
    Read full review
    In-Person Training
    Discontinued Products
    No answers on this topic
    Ontraport
    I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
    Read full review
    Implementation Rating
    Discontinued Products
    No answers on this topic
    Ontraport
    If you know your business, ONTRAPORT is easy
    Read full review
    Alternatives Considered
    Discontinued Products
    Because of the easy-to-use drag-and-drop function, teams do not have to call website design-proficient professionals to assist them since Populr also supports collaboration and entire teams can work together to come up with a beautifully designed website and one that is readable.
    Incentivized
    Read full review
    Ontraport
    Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    Ontraport
    With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
    Read full review
    Return on Investment
    Discontinued Products
    • Kindful's customer service team has saved us a lot of time and effort by being extremely helpful. I can't speak highly enough about the customer service they offer.
    • We spend a lot of time cleaning our data base. I wish Kindful had a cleaner integration process.
    Incentivized
    Read full review
    Ontraport
    • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
    • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
    • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
    Read full review
    ScreenShots

    Kindful (discontinued, now part of Bloomerang) Screenshots

    Screenshot of Reporting analyticsScreenshot of Contact profileScreenshot of Fundraising functionality

    Ontraport Screenshots

    Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features