iWave offers their nonprofit fundraising intelligence platform, for performing prospect research online with VeriGift, the company's donor and donation database.
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Lead Forensics
Score9 out of 10
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UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.
iWave is well suite for gathering a better idea of who you should focus on for major giving efforts. While it gives you a lot of good information, some of that information feels not very important and therefore, clogs up the data you actually need. iWave should not be used for something like direct mail list making. iWave seems to really be focused on the major donor aspect and it is not a tool to be used to help with regular annual giving
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In my opinion, Lead Forensics is good for companies promoting a high-value ticket product on their website. If they are looking to maximize the results of their platform, LF is a good fit for their digital marketing strategy. If they are pushing a low-to-medium-ticket product, there is a higher risk that the platform will not be as relevant, because all the parts related to re-marketing and similar stuff can be done directly with Google tools, which are available to everyone.
The 360search allows you to do a comprehensive search across the multiple data sources at the same time.
You can stay organized during your research with the user-friendly and customizable Profiles and Labels.
The PROscreen ranking system allows you to get a quick snapshot of the alignment of a particular donor with your mission in an easy to read format that can be exported for another colleague with little extra explanation needed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
It's honestly tough to say what needs to be improved on a platform that I am a big fan of. The only time I am ever frustrated has more to do with the fact that some individuals are very adept at masking their charitable activities from public databases, and given that iWave can only show you what is publicly documented information I wouldn't consider that a liability of the product... rather it's a challenge of the field.
Some areas of improvement could include more online filtering and searching of Foundation grant histories. My current workaround is to download the entire grant history as a CSV (another good feature of iWave), and use Excel to sort and filter my results.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
It is easy to understand and user friendly. Even the upload format for screenings is simple. You are able to alter scoring levels and layers to tailor to your organization's hierarchy. The new color scheme for Kindsight is a bit harder to see but there is workarounds by using an extension within your web browser for that
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is just a brilliant piece of software, and I discover more and more every time I meet with my account manager. The company missed a trick when it was first set up, as I believe they only used it to see who was looking at the site, but it can do so much more, and we would not be without it now. We have used it in relation to a cold-call campaign with Paragon to drive sales, but ultimately drilled down into who was coming to the site and whether they were our ideal customer.
iWave customer support is more responsive than most software platforms I currently use. My requests are always handled promptly, and support is incredibly responsive, friendly, and patient. Plus, I can always get someone on the phone immediately if I need a problem resolved right then and there. In addition to the live and personal support, the iWave knowledge base is frequently update with new content, including video webinars that help you become a more powerful user of the software.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.
iWave is affordable, offers current data, and is continually adding new data sources. They are the only product that offers international prospect information, which is helpful as our institution borders Canada. I was impressed when our sale representative went out of his way to teach me about how I could screen Canadian prospects in a way that helped us calculate an estimated real estate value for our prospects. We had no other way of getting this information as Canada does not provide the information publicly like tax assessor offices do in the United States.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have consistently been able to increase our annual donations year over year since using iWave. There was an 11% increase just between our last fiscal year and the previous fiscal year.
Time spent on researching donors has decreased since all of the information needed is on one website rather than searching all over the internet for the information needed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
