Kissmetrics vs. RabbitMQ

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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It is highly recommended that if you have microservices architecture and if you want to solve 2 phase commit issue, you should use RabbitMQ for communication between microservices. It is a quick and reliable mode of communication between microservices. It is also helpful if you want to implement a job and worker mechanism. You can push the jobs into RabbitMQ and that will be sent to the consumer. It is highly reliable so you won't miss any jobs and you can also implement a retry of jobs with the dead letter queue feature. It will be also helpful in time-consuming API. You can put time-consuming items into a queue so they will be processed later and your API will be quick.

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• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• What RabbitMQ does well is what it's advertised to do. It is good at providing lots of high volume, high availability queue. We've seen it handle upwards of 10 million messages in its queues, spread out over 200 queues before its publish/consume rates dipped. So yeah, it can definitely handle a lot of messages and a lot of queues. Depending on the size of the machine RabbitMQ is running on, I'm sure it can handle more.
• Decent number of plugins! Want a plugin that gives you an interface to view all the queues and see their publish/consume rates? Yes, there's one for that. Want a plugin to "shovel" messages from one queue to another in an emergency? Check. Want a plugin that does extra logging for all the messages received? Got you covered!
• Lots of configuration possibilities. We've tuned over 100 settings over the past year to get the performance and reliability just right. This could be a downside though--it's pretty confusing and some settings were hard to understand.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• It breaks communication if we don't acknowledge early. In some cases our work items are time consuming that will take a time and in that scenario we are getting errors that RabbitMQ broke the channel. It will be good if RabbitMQ provides two acknowledgements, one is for that it has been received at client side and second ack is client is completed the processing part.

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

RabbitMQ is very easy to configure for all supported languages (Python, Java, etc.). I have personally used it on Raspberry Pi devices via a Flask Python API as well as in Java applications. I was able to learn it quickly and now have full mastery of it. I highly recommend it for any IoT project.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

I gave it a 10 but we do not have a support contract with any company for RabbitMQ so there is no official support in that regard. However, there is a community and questions asked on StackOverflow or any other major question and answer site will usually get a response.

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Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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RabbitMQ has a few advantages over Azure Service Bus 1) RMQ handles substantially larger files - ASB tops out at 100MB, we use RabbitMQfor files over 200MB 2) RabbitMQ can be easily setup on prem - Azure Service Bus is cloud only 3) RabbitMQ exchanges are easier to configure over ASB subscriptions ASB has a few advantages too 1) Cloud based - just a few mouse clicks and you're up and running

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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• Positive: we don't need to keep way too many backend machines around to deal with bursts because RabbitMQ can absorb and buffer bursts long enough to let an understaffed set of backend services to catch up on processing. Hard to put a number to it but we probably save $5k a month having fewer machines around.
• Negative: we've got many angry customers due to queues suddenly disappearing and dropping our messages when we try to publish to them afterward. Ideally, RabbitMQ should warn the user when queues expire due to inactivity but it doesn't, and due to our own bugs we've lost a lot of customer data as a result.
• Positive: makes decoupling the web and API services from the deeper backend services easier by providing queues as an interface. This allowed us to split up our teams and have them develop independently of each other, speeding up software development.

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