Kissmetrics vs. Trellix Network Security

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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It’s a dedicated Network Advanced Threat Detection and
Prevention solution. Easy maintenance and low operating costs fit perfectly for
SMEs. Variety of appliance selection makes NX the perfect choice for large
enterprises. As it’s a dedicated solution with its own appliance, price is higher
compared to NGTP add on solutions. FireEye is an ecosystem therefore when you’ve
the EX or HX vice versa, you should be looking to NX. Otherwise, you’re missing
the threat intel exchange on the network side reverse is the true. Sizing is
important before the purchase, if you select a low end model for a busy network
you lose your initial investment. For multiple NX deployments I highly
recommend CMS. Without CMS you’ll lose the threat intel exchange and this will
negatively reduce the risk scores.

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• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• Advanced detection of targeted attacks.
• Mandiant team effort is a big plus.
• Inline mitigation capabilities particularly well.
• Different deployment models for specific needs.
• License and information sharing selection 1 way or 2 way mode.
• Frequent updates.
• Low false positive rates.
• FireEye sandboxing is immune to sandboxing attacks.
• Central management (CMS) capabilities for managing several NX's.
• Extra IPS/IDS functionality in the product.
• Smartvision specific to lateral movement detection.
• Upgrades and updates with zero down time.
• Local FireEye support is superb.
• Multiple deployment scenarios (span, inline) in the same NX for different interface pairs.
• SSL inspection support.
• No need to maintain, build or updates the images. It's highly automatic.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• Very first detected APT sample can pass the NX even it's inline blocking mode.
• Performance optimization for busy networks is cumbersome.
• CMS does not provide all the management capabilities, CLI or local config. Should be done for advanced customization.
• Constant limitations of tcpdump/ packet capture for 10G interfaces.
• IPS functionality is a bit cumbersome, not a full feature IPS, lack of signatures and customization of IPS signatures.
• It's not a full NDR solution or a UBA solution.
• Lack of device or user mapping.
• Forensics is based on the specific APT. May not provide the whole story and need some additional tools.
• You cannot make manual submission to NX (needs AX).
• You cannot access the kernel directly for deep analy[sis] or troubleshooting (assist from FireEye Support should be taken).

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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FireEye NX is a solid product. It gives you sustainable
security throughout the organization. NX detection engines are more capable
compared to others. Its catch rate is higher, FP rate is lower, [and] speed is
awesome. NX can work for highly regulated environments with 1 way solution.
Operation costs are much lower. Software quality is very good. It may have bugs, but these bugs do not compromise the security in general. SOC team loves the
FireEye NX for its pinpoint detection capabilities. Local and partner support
is exceptional.

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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• As [a] financial company on the digital markets, we need to be safeguard for 0days and targeted attacks. FireEye NX provides the best updated protection with its enhanced capabilities.
• Security score based on detection/prevention metrics [is] very high ensuring the highest level of security.
• APTs in our region successfully detected and mitigated by the NX.
• For the ROI, in a six month period FireEye is paying off its [investment].
• One negative thing, especially with increasing network bandwidths, [is that] you need to make [the] investment every two or three years.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info