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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Leadfwd

    Score8.2 out of 10
    N/ALeadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A
    Pricing
    KlaviyoLeadfwd
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KlaviyoLeadfwd
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing—
    More Pricing Information
    Community Pulse
    KlaviyoLeadfwd
    Considered Both Products
    Klaviyo
    No answer on this topic
    Leadfwd
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    115 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    107 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    117 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    104 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    105 Answers
    No answers on this topic
    Features
    KlaviyoLeadfwd
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Leadfwd
    Feature
    Klaviyo
    8.4
    134 Ratings
    9% above category average
    Leadfwd
    7.4
    2 Ratings
    4% below category average
    WYSIWYG email editor8.4120 Ratings7.02 Ratings
    Dynamic content8.2126 Ratings7.01 Ratings
    Ability to test dynamic content7.6118 Ratings7.01 Ratings
    Landing pages8.02 Ratings9.01 Ratings
    A/B testing8.3120 Ratings3.22 Ratings
    Mobile optimization8.6129 Ratings6.22 Ratings
    Email deliverability reporting8.7132 Ratings9.62 Ratings
    List management8.6132 Ratings8.62 Ratings
    Triggered drip sequences8.8118 Ratings8.82 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Leadfwd
    Feature
    Klaviyo
    7.6
    103 Ratings
    3% below category average
    Leadfwd
    8.0
    2 Ratings
    2% above category average
    Lead nurturing automation8.298 Ratings8.42 Ratings
    Lead scoring and grading7.150 Ratings7.32 Ratings
    Data quality management7.860 Ratings7.72 Ratings
    Automated sales alerts and tasks7.253 Ratings8.52 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Leadfwd
    Feature
    Klaviyo
    8.2
    47 Ratings
    10% above category average
    Leadfwd
    7.0
    1 Ratings
    6% below category average
    Calendaring8.247 Ratings5.01 Ratings
    Event/webinar marketing00 Ratings9.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Leadfwd
    Feature
    Klaviyo
    7.8
    129 Ratings
    6% above category average
    Leadfwd
    6.3
    2 Ratings
    16% below category average
    Dashboards8.1129 Ratings6.52 Ratings
    Standard reports7.7125 Ratings6.32 Ratings
    Custom reports7.585 Ratings6.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Leadfwd
    Feature
    Klaviyo
    8.1
    107 Ratings
    7% above category average
    Leadfwd
    9.1
    2 Ratings
    19% above category average
    API8.4100 Ratings00 Ratings
    Role-based workflow & approvals8.255 Ratings8.82 Ratings
    Customizability7.374 Ratings7.92 Ratings
    Integration with Salesforce.com8.320 Ratings10.01 Ratings
    Third-party software integrations8.150 Ratings00 Ratings
    Integration with SugarCRM00 Ratings9.62 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Klaviyo and Leadfwd
    Feature
    Klaviyo
    -
    Ratings
    Leadfwd
    7.5
    1 Ratings
    0% above category average
    Social sharing and campaigns00 Ratings9.01 Ratings
    Social profile integration00 Ratings6.01 Ratings
    Best Alternatives
    KlaviyoLeadfwd
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoLeadfwd
    Likelihood to Recommend
    8.4
    (134 ratings)
    8.2
    (2 ratings)
    Likelihood to Renew
    9.5
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KlaviyoLeadfwd
    Likelihood to Recommend
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    Leadfwd
    I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
    Incentivized
    Read full review
    Pros
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
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    Leadfwd
    • SugarCRM integration
    • Ease of building workflows
    • Responsive, helpful support team
    Incentivized
    Read full review
    Cons
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    Leadfwd
    • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
    • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
    • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
    Incentivized
    Read full review
    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Leadfwd
    No answers on this topic
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    Leadfwd
    No answers on this topic
    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
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    Leadfwd
    No answers on this topic
    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
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    Leadfwd
    No answers on this topic
    Alternatives Considered
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
    Read full review
    Leadfwd
    Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
    Incentivized
    Read full review
    Return on Investment
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
    Read full review
    Leadfwd
    • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
    • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
    • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers