What users are saying about
51 Ratings
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Top Rated
213 Ratings
51 Ratings
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Score 8.9 out of 100

Pipedrive

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Top Rated
213 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Klaviyo

Klaviyo is great for eCommerce sites, and ideal for Shopify. Klaviyo does integrate with other platforms - like BigCommerce. It's best utilized for businesses who already have their mission, vision, customer base, a well-designed site, are paying for traffic (via FB/Google, or some other source), and are willing to implement best practice designs to their emails and flows. For these stores, they might see 30-50% revenue increase. It's a bit expensive for beginners, but it can be used by beginners - because it's so easy to use. You'll see greater efficiency and effectiveness if you understand where email fits in your business. It's not a great CRM for other industries, like coaching. It can work - but not recommended.
page V | TrustRadius Reviewer

Pipedrive

Pipedrive is well suited for small to mid-size companies that are in need of an inexpensive customer relationship management tool. If users within an entity are struggling to keep up communication between their organization and an outside (or internal) entity, the tool offers a great amount of easily accessed visibility. I've been told that some of the more robust platforms would better suit larger companies. For example, a large marketing firm might be better off with one of Pipedrive's more robust competitors. That said, my team and myself have been extremely satisfied with Pipedrive.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Klaviyo
8.5
Pipedrive
WYSIWYG email editor
Klaviyo
8.5
Pipedrive
Dynamic content
Klaviyo
8.2
Pipedrive
Ability to test dynamic content
Klaviyo
8.5
Pipedrive
Landing pages
Klaviyo
8.0
Pipedrive
A/B testing
Klaviyo
9.0
Pipedrive
Mobile optimization
Klaviyo
9.1
Pipedrive
Email deliverability reporting
Klaviyo
8.5
Pipedrive
List management
Klaviyo
8.1
Pipedrive
Triggered drip sequences
Klaviyo
8.6
Pipedrive

Lead Management

Klaviyo
6.4
Pipedrive
Lead nurturing
Klaviyo
6.4
Pipedrive

Reporting & Analytics

Klaviyo
8.7
Pipedrive
Dashboards
Klaviyo
8.4
Pipedrive
Standard reports
Klaviyo
8.3
Pipedrive
Custom reports
Klaviyo
9.5
Pipedrive

Platform & Infrastructure

Klaviyo
8.2
Pipedrive
API
Klaviyo
8.2
Pipedrive

Sales Force Automation

Klaviyo
Pipedrive
6.3
Customer data management / contact management
Klaviyo
Pipedrive
6.5
Workflow management
Klaviyo
Pipedrive
7.8
Territory management
Klaviyo
Pipedrive
6.6
Opportunity management
Klaviyo
Pipedrive
8.6
Integration with email client (e.g., Outlook or Gmail)
Klaviyo
Pipedrive
7.9
Contract management
Klaviyo
Pipedrive
3.0
Quote & order management
Klaviyo
Pipedrive
5.1
Interaction tracking
Klaviyo
Pipedrive
7.1
Channel / partner relationship management
Klaviyo
Pipedrive
4.3

Customer Service & Support

Klaviyo
Pipedrive
2.9
Case management
Klaviyo
Pipedrive
4.7
Call center management
Klaviyo
Pipedrive
1.1
Help desk management
Klaviyo
Pipedrive
3.1

Marketing Automation

Klaviyo
Pipedrive
8.2
Lead management
Klaviyo
Pipedrive
7.7
Email marketing
Klaviyo
Pipedrive
8.7

CRM Project Management

Klaviyo
Pipedrive
6.3
Task management
Klaviyo
Pipedrive
8.0
Billing and invoicing management
Klaviyo
Pipedrive
4.1
Reporting
Klaviyo
Pipedrive
6.8

CRM Reporting & Analytics

Klaviyo
Pipedrive
5.0
Forecasting
Klaviyo
Pipedrive
5.1
Pipeline visualization
Klaviyo
Pipedrive
8.1
Customizable reports
Klaviyo
Pipedrive
1.7

Customization

Klaviyo
Pipedrive
6.1
Custom fields
Klaviyo
Pipedrive
8.2
Custom objects
Klaviyo
Pipedrive
7.7
Scripting environment
Klaviyo
Pipedrive
1.0
API for custom integration
Klaviyo
Pipedrive
7.5

Security

Klaviyo
Pipedrive
7.2
Single sign-on capability
Klaviyo
Pipedrive
6.1
Role-based user permissions
Klaviyo
Pipedrive
8.3

Social CRM

Klaviyo
Pipedrive
1.1
Social data
Klaviyo
Pipedrive
1.1
Social engagement
Klaviyo
Pipedrive
1.1

Integrations with 3rd-party Software

Klaviyo
Pipedrive
3.6
Marketing automation
Klaviyo
Pipedrive
3.6
Compensation management
Klaviyo
Pipedrive
3.5

Platform

Klaviyo
Pipedrive
8.0
Mobile access
Klaviyo
Pipedrive
8.0

Pros

Klaviyo

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
page V | TrustRadius Reviewer

Pipedrive

  • Visibility: I can know in one view, at any given time exactly where every opportunity is, why it's there or why/where it may be stuck.
  • Priorities: 'Closest to the close', 'older is colder' are spot-on truisms. In a world of competing priorities, for both you and the customer, choices are made, more often because the solution is a perfect match AND, the sales team follows up in an intelligent & respectfully, timely manner. (not just when it's month-end. So this Actions Today or Overdue visual reminders are what moves opportunities to closure, and create repeat and referral revenues too.
  • Call Center features: great customer support is a key differentiator these days. Customers value knowing they can reach anyone they call in customer support without having to go through their entire account history, only to be transferred to someone else, and start all over. CS can immediately see and understand the why and the where of each customer, in an easy to comprehend visual display - get up-to-speed quickly and answer their query well-informed.
  • Insights: Every customer action/interaction is recorded, providing tremendous insights into purchase (or non-purchase) patterns. That real-time analytics can accelerate sales and potentially drive new market or new product development opportunities.
  • Mobile: Salespeople are mobile. Having full access to Pipedrive on any mobile device lets salespeople do what they do best: listen to what customers are asking for, follow-up and get things done. It makes them want to use the tool, rather than avoid it.
Jackie Bassett | TrustRadius Reviewer

Cons

Klaviyo

  • This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
  • Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
  • One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.
Anonymous | TrustRadius Reviewer

Pipedrive

  • Personally, I would like for their reporting functionality to be a little more robust and easier to use. It looks like they are improving it on a regular basis, but with out using some other data visualization or business intelligence tools, it can be tough to get granular data. For us, not even close to a deal breaker.
  • I would like to see them expand their telephony integrations to include more providers. Specifically DIalpad (hint-hint) - however, since our company doesn't have a call center sales operation maybe this is just me being too picky.
  • I would like for them to an easier to use goal setting and daily activity counter type feature. For example I want to see quickly that each day I need to call 25 leads, set 5 appointments, hold X number of demos etc.
Justin Angelson, Digital and AI Solution Expert | TrustRadius Reviewer

Likelihood to Renew

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Pipedrive

Pipedrive 8.2
Based on 2 answers
Unless I find something better...
Anonymous | TrustRadius Reviewer

Usability

Klaviyo

Klaviyo 4.0
Based on 1 answer
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Anonymous | TrustRadius Reviewer

Pipedrive

Pipedrive 10.0
Based on 2 answers
Pipedrive is an amazingly excellent CRM and I definitely recommend that all sales people use it. It is extremely versatile both in its day to day use as well as reporting. It has helped me gather insight into the overall progress of certain pipelines in my business. It has been worth every cent spent
Nick Thomson | TrustRadius Reviewer

Support Rating

Klaviyo

No score
No answers yet
No answers on this topic

Pipedrive

Pipedrive 8.2
Based on 2 answers
Excellent support but had one issue that I was told was not an issue by later discovered to be a bug.
Ed Juline | TrustRadius Reviewer

Implementation Rating

Klaviyo

No score
No answers yet
No answers on this topic

Pipedrive

Pipedrive 8.2
Based on 2 answers
Experiment is the only way to start
Ed Juline | TrustRadius Reviewer

Alternatives Considered

Klaviyo

Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I can't think of a better option for eCommerce brands doing between $1MM-$50MM in online revenue.
Anonymous | TrustRadius Reviewer

Pipedrive

  • Convenient user interface for our staff to work with.
  • Easy to train the Sales staff for the sales manager.
  • Better pricing and features when compared to other alternatives.
  • Dedicated to sales management, not mixed up, and no confusion.
  • Great automation & integration. It was easy for our Technical Team to do Slack integration.
Gamidu Wickramaarachchi | TrustRadius Reviewer

Return on Investment

Klaviyo

  • Klaviyo fills the role of the email marketing platform, which brings in revenue easily on it's own, but with the level of automation and customization, the ROI very high.
  • Because of the segmentation available in Klaviyo, we typically target our most profitable customers and often bring in $10k+ per email send for a medium sized company.
Lee L Kennedy | TrustRadius Reviewer

Pipedrive

  • Keeping everything organized has been a huge plus
  • By having organized records, different sales reps can take over opportunities easily
  • As other CRMs came on the market, I feel like Pipedrive is falling behind on their feature set, making it have a worse ROI over time
Stephen Steinberg | TrustRadius Reviewer

Screenshots

Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pipedrive

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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