Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.8 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Pipedrive
Score 8.2 out of 10
N/A
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
$24
per month
Pricing
KlaviyoPipedrive
Editions & Modules
No answers on this topic
Essential
$14
per month (billed annually)
Advanced
$29
per month (billed annually)
Professional
$49
per month (billed annually)
Power
$64
per month (billed annually)
Enterprise
$99
per month (billed annually)
Offerings
Pricing Offerings
KlaviyoPipedrive
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricingMonthly plans are available. The Essentials monthly plan at $24 per month.
More Pricing Information
Community Pulse
KlaviyoPipedrive
Considered Both Products
Klaviyo
Chose Klaviyo
Klaviyo is more specifically for an e-commerce email marketing application, as opposed to other platforms which are more general in nature and may lack the specific features an e-commerce marketing campaign would need. Klaviyo also seems to have a MUCH better customer service …
Pipedrive

No answer on this topic

Top Pros
Top Cons
Features
KlaviyoPipedrive
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.6
99 Ratings
12% above category average
Pipedrive
-
Ratings
WYSIWYG email editor8.289 Ratings00 Ratings
Dynamic content8.593 Ratings00 Ratings
Ability to test dynamic content8.386 Ratings00 Ratings
Landing pages8.02 Ratings00 Ratings
A/B testing8.889 Ratings00 Ratings
Mobile optimization8.895 Ratings00 Ratings
Email deliverability reporting8.997 Ratings00 Ratings
List management9.097 Ratings00 Ratings
Triggered drip sequences9.188 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
8.2
75 Ratings
5% above category average
Pipedrive
-
Ratings
Lead nurturing automation8.473 Ratings00 Ratings
Lead scoring and grading7.928 Ratings00 Ratings
Data quality management8.235 Ratings00 Ratings
Automated sales alerts and tasks8.131 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.5
17 Ratings
13% above category average
Pipedrive
-
Ratings
Calendaring8.517 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
8.2
95 Ratings
12% above category average
Pipedrive
-
Ratings
Dashboards8.395 Ratings00 Ratings
Standard reports8.392 Ratings00 Ratings
Custom reports8.154 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.7
75 Ratings
15% above category average
Pipedrive
-
Ratings
API8.969 Ratings00 Ratings
Role-based workflow & approvals9.233 Ratings00 Ratings
Customizability8.645 Ratings00 Ratings
Integration with Salesforce.com8.49 Ratings00 Ratings
Third-party software integrations8.620 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Klaviyo
-
Ratings
Pipedrive
7.8
68 Ratings
1% above category average
Customer data management / contact management00 Ratings8.624 Ratings
Workflow management00 Ratings7.621 Ratings
Territory management00 Ratings6.514 Ratings
Opportunity management00 Ratings8.365 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.564 Ratings
Contract management00 Ratings8.117 Ratings
Quote & order management00 Ratings7.114 Ratings
Interaction tracking00 Ratings8.521 Ratings
Channel / partner relationship management00 Ratings7.116 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Klaviyo
-
Ratings
Pipedrive
2.9
7 Ratings
89% below category average
Case management00 Ratings4.76 Ratings
Call center management00 Ratings1.15 Ratings
Help desk management00 Ratings3.16 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Klaviyo
-
Ratings
Pipedrive
7.4
49 Ratings
3% below category average
Lead management00 Ratings7.349 Ratings
Email marketing00 Ratings7.613 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Klaviyo
-
Ratings
Pipedrive
6.7
67 Ratings
13% below category average
Task management00 Ratings7.964 Ratings
Billing and invoicing management00 Ratings4.15 Ratings
Reporting00 Ratings8.163 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Klaviyo
-
Ratings
Pipedrive
7.8
68 Ratings
3% above category average
Forecasting00 Ratings7.519 Ratings
Pipeline visualization00 Ratings8.368 Ratings
Customizable reports00 Ratings7.516 Ratings
Customization
Comparison of Customization features of Product A and Product B
Klaviyo
-
Ratings
Pipedrive
6.3
64 Ratings
18% below category average
Custom fields00 Ratings8.264 Ratings
Custom objects00 Ratings8.254 Ratings
Scripting environment00 Ratings1.04 Ratings
API for custom integration00 Ratings7.646 Ratings
Security
Comparison of Security features of Product A and Product B
Klaviyo
-
Ratings
Pipedrive
6.6
62 Ratings
23% below category average
Single sign-on capability00 Ratings6.112 Ratings
Role-based user permissions00 Ratings7.160 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Klaviyo
-
Ratings
Pipedrive
1.1
5 Ratings
148% below category average
Social data00 Ratings1.15 Ratings
Social engagement00 Ratings1.15 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Klaviyo
-
Ratings
Pipedrive
3.6
7 Ratings
68% below category average
Marketing automation00 Ratings3.67 Ratings
Compensation management00 Ratings3.54 Ratings
Platform
Comparison of Platform features of Product A and Product B
Klaviyo
-
Ratings
Pipedrive
8.2
61 Ratings
10% above category average
Mobile access00 Ratings8.261 Ratings
Best Alternatives
KlaviyoPipedrive
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KlaviyoPipedrive
Likelihood to Recommend
9.2
(97 ratings)
8.3
(72 ratings)
Likelihood to Renew
10.0
(2 ratings)
8.0
(3 ratings)
Usability
8.0
(3 ratings)
9.0
(25 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Support Rating
9.0
(1 ratings)
8.5
(15 ratings)
Implementation Rating
10.0
(1 ratings)
8.2
(1 ratings)
User Testimonials
KlaviyoPipedrive
Likelihood to Recommend
Klaviyo
Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink).
Read full review
Pipedrive Inc.
Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
Read full review
Pros
Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
Read full review
Pipedrive Inc.
  • Great visual visibility of the funnel plus easy to drag the deals across the stages
  • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
  • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
Read full review
Cons
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
Read full review
Pipedrive Inc.
  • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
  • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
  • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
Read full review
Likelihood to Renew
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
Read full review
Pipedrive Inc.
-2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
Read full review
Usability
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
Read full review
Pipedrive Inc.
Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
Read full review
Support Rating
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Read full review
Pipedrive Inc.
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
Read full review
Implementation Rating
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Read full review
Pipedrive Inc.
Experiment is the only way to start
Read full review
Alternatives Considered
Klaviyo
MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform.
Read full review
Pipedrive Inc.
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
Read full review
Return on Investment
Klaviyo
  • we have grown our revenue significantly without increasing our spend. This is critical.
  • retention rate has gone up tremendously with specific campaigns and audience targeting
  • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
Read full review
Pipedrive Inc.
  • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
  • We were able to integrate our calling system easily and get things going on the lead calling aspect.
  • Great multipipeline option where we were able to manage both organisations under one roof.
Read full review
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

Pipedrive Screenshots

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