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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Sendoso

    Score8.2 out of 10
    N/ASendoso is a gift sending platform designed to support B2B sales and ABM, and provide a sales accelerant.N/A
    Pricing
    KlaviyoSendoso
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KlaviyoSendoso
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing—
    More Pricing Information
    Features
    KlaviyoSendoso
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Sendoso
    Feature
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    Sendoso
    -
    Ratings
    WYSIWYG email editor8.4120 Ratings00 Ratings
    Dynamic content8.2126 Ratings00 Ratings
    Ability to test dynamic content7.6118 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing8.3120 Ratings00 Ratings
    Mobile optimization8.6129 Ratings00 Ratings
    Email deliverability reporting8.7132 Ratings00 Ratings
    List management8.6132 Ratings00 Ratings
    Triggered drip sequences8.8118 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Sendoso
    Feature
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    Sendoso
    -
    Ratings
    Lead nurturing automation8.298 Ratings00 Ratings
    Lead scoring and grading7.150 Ratings00 Ratings
    Data quality management7.860 Ratings00 Ratings
    Automated sales alerts and tasks7.253 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Sendoso
    Feature
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    Sendoso
    -
    Ratings
    Calendaring8.247 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Sendoso
    Feature
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    Sendoso
    -
    Ratings
    Dashboards8.1129 Ratings00 Ratings
    Standard reports7.7125 Ratings00 Ratings
    Custom reports7.585 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Sendoso
    Feature
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    Sendoso
    -
    Ratings
    API8.4100 Ratings00 Ratings
    Role-based workflow & approvals8.255 Ratings00 Ratings
    Customizability7.374 Ratings00 Ratings
    Integration with Salesforce.com8.320 Ratings00 Ratings
    Third-party software integrations8.150 Ratings00 Ratings
    Best Alternatives
    KlaviyoSendoso
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoSendoso
    Likelihood to Recommend
    8.4
    (134 ratings)
    8.3
    (187 ratings)
    Likelihood to Renew
    9.5
    (4 ratings)
    6.8
    (3 ratings)
    Usability
    8.0
    (3 ratings)
    8.7
    (5 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    7.6
    (21 ratings)
    In-Person Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    7.3
    (1 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.2
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    KlaviyoSendoso
    Likelihood to Recommend
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    Sendoso
    I've used all the sending platforms (Sendoso, Reachdesk, Loop & Tie, Alyce, and Surgar Wish). I've had the most success with Alyce. We're a global SaaS platform with presence in NAM, EMEA and APAC. We're valued at $2B and drive around $2.5M in sales. As a demand gen team we have about ~$12M in program spend, so I'd say the tool is suitable for a scaling mid-market/enterprise brand that's focused on ROI, efficiency and scaling. I'm not sure who Alyce is not suitable for to be honest, I can only speak from my experience using it in my current role. I imagine it's not suitable for a company whose tech stack cannot integrate with Alyce.
    Incentivized
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    Pros
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
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    Sendoso
    • The Custom Brand Shop has been a real game-changer.
    • Easy to place curation requests and quick responses.
    • The ability to send items through Amazon but also include inventoried items is great for higher value gift bundles and lets you avoid having to source items that you may not be 100% sure about the quantity needed.
    Incentivized
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    Cons
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    Sendoso
    • Elements of the interface to setup Touches could be improved so there is not so much scrolling on pages
    • It would be nice to have a reporting options that shows all "status" EXCEPT delivered; so you can review all of them (in the Analytics area)
    • Allowing users to edit all inventory (even those setup by Sendoso on client's behalf)
    Incentivized
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    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
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    Sendoso
    We're very sticky with Sendoso and would prefer to not train the entire sales org on a new platform! That and we've already sent up a plethora of gifts the team can send out (eGifts, physical branded items, treats, plants, etc.).
    Incentivized
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    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
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    Sendoso
    I log in to the Sendoso website each time to use it, I'm not sure if there's an easier way. There may actually be a chrome extension that I'm just not using for whatever reason. I bet there is. But the website works well enough. Doesn't blow my mind, but it's all I need
    Incentivized
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    Reliability and Availability
    Klaviyo
    No answers on this topic
    Sendoso
    Sendoso occasionally has downtime, but it's usually isolated to a single feature and doesn't effect the entire platform. They are responsive when it comes to intaking these outages and are quick to work to resolve them
    Incentivized
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    Performance
    Klaviyo
    No answers on this topic
    Sendoso
    Their platform doesn't take a long time to load, and it typically isn't too buggy once a new feature has been out for a while. Reports are pretty quick to generate and are emailed to the user on file for use typically within ten minutes or so. I have not noticed Sendoso slowing down any of the software it integrates with at all
    Incentivized
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    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
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    Sendoso
    They listened to the problem with delivery times but did not present a reasonable solution. Again, the shipping costs consumed too much budget. On one bulk send their support team agreed to take over a project for a few of the reps which is encouraging to see.
    Incentivized
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    In-Person Training
    Klaviyo
    No answers on this topic
    Sendoso
    Our in person trainings were on zoom, but they are not recordings which is why I listed them as in person. You get a live person to walk you through integrations, how to use the platform, sendings best practices, setting up other users, etc. The customer success team will help you training staff users too. Ours even ran a contest for them to encourage them to send to prospects and they provided the prize!
    Incentivized
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    Online Training
    Klaviyo
    No answers on this topic
    Sendoso
    These were CSM and Onboarding team zoom meetings where they hand-hold you, which is nice especially compared to other company onboardings. After that they have Zen desk articles and regular check-ins where you can get the training you need. I also am on a slack channel with Sendoso staff where I can ask additional questions or look for best practices.
    Incentivized
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    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
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    Sendoso
    Get Sales and Marketing both involved in the implementation so you can strategize on how you'd want to use it across your organization. This will help your CSM roll it out the way you want instead of trying to piecemeal it after you've finished the onboarding process. Also I would recommend using a mix of Sendoso Direct, Inventory and eGift sends. Relying all on one or the other will not serve you well
    Incentivized
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    Alternatives Considered
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
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    Sendoso
    Local vendors, including print & mail houses, are the only thing I can compare to Sendoso for similar services. Local vendors are good for ordering a bunch of swag to have at the office or [giving] away at conferences but if you are looking to send items to clients/prospects on-demand then a tool like Sendoso is a must.
    Incentivized
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    Scalability
    Klaviyo
    No answers on this topic
    Sendoso
    Sendoso has really improved here. Along with helping you train your staff, you can now clone gift touches, sync them with salesforce from the platform directly, and send out address confirmations using your own or their email sending platform - they also just released an option for you to white-label your own domain. helping you save time and get a lot off the ground quickly
    Incentivized
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    Return on Investment
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
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    Sendoso
    • Hard to track ROI from gift giving and the true influence it had.
    • Same feedback for current customers and tracking ROI from those who decided to not churn and if this product aided.
    • Overall, folks are happy with receiving packages like the ones from Sendoso, but tough to say from an ROAS perspective whether this is worth it.
    Incentivized
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    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

    Sendoso Screenshots

    Screenshot of Sendoso Platform: Inspire action and drive revenue in every phase of the customer journey by sending personalized gifts, eGift cards, food and wine, and other Physical Impressions™ at scale.Screenshot of Cameo Videos: Make connections with key buyers that you didn’t think were possible. Send personalized Cameos recorded by popular celebrities.Screenshot of Address Confirmation: Feel confident packages will land in the hands of your recipients because you can request that they confirm or change the address of wherever they’re currently working.Screenshot of Send Tracker: Get a high-level, visual summary of where your eGifts or packages are in the process of sending and delivery with Send Tracker to time your outreach and follow-up at exactly the right moment.Screenshot of Analytics Dashboard: Know exactly how Sendoso is impacting open and closed-won opportunities. Filter by top 5 to see your best performing campaigns or recent 5 to see results for your latest campaigns. Plus, drill into individual campaign ROI to see how your costs stack up against closed-won opportunities.Screenshot of Sendoso Integrations: Create, click, and connect from wherever you already work. Sales, SDR, and CX teams can execute one-to-one sends from Salesforce and Outreach, while Marketing teams can automate sends to larger audiences from Marketo.