Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.3 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…N/A
SendPulse
Score 3.6 out of 10
N/A
SendPulse is an integrated messaging platform providing user communication that includes emails, SMS, web push, SMTP, and user management.. This solution includes 15,000 free emails with up to 2,500 subscribers per month.N/A
Pricing
KlaviyoSendPulse
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KlaviyoSendPulse
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricingPricing starts from $9 a month and depends on the number of messages sent.
More Pricing Information
Community Pulse
KlaviyoSendPulse
Considered Both Products
Klaviyo
Chose Klaviyo
Klaviyo is the known industry standard. It easily integrates with Shopify and Google Analytics. This helps us to track conversions more easily and with greater accuracy. Although other products can integrate and offer pretty much the same service, we decided to move forward …
Chose Klaviyo
Klaviyo integrates better with Shopify and it is more counterintuitive to our marketing needs.
Chose Klaviyo
Klaviyo beat all the other competitors. The pricing structure is just too hard to beat, and the customization/personalization, and the usability is just amazing.
Chose Klaviyo
We moved from MailChimp to Klaviyo around ~2019, and Klaviyo already had an integration that gracefully synced all our data. At the time, we particularly preferred Klaviyo's A/B testing tools over MailChimp's, and the rest of their feature suite helped us stay. We still use …
Chose Klaviyo
Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what …
Chose Klaviyo
I use other products in other businesses and for clients. Klaviyo is preferred by our IT/developer, was better cost, and overall, is slightly simpler to manage.
Chose Klaviyo
Costs more but much more customizable in every aspect. The WYSIWYG editor is far more robust and allows us full customization. Also its ability to sync easily accross multiple apps and platforms make it a no brainer if you are adding multiple tech apps to your site.
Chose Klaviyo
SurveyMonkey, Handshake by Shopify (discontinued) and Shopify
Chose Klaviyo
Klaviyo is better for eCommerce businesses. It integrates better with other apps, has more features, and is customisable, so we can reflect the branding in the emails we build.
Chose Klaviyo
I moved from Klaviyo's email platform to Seguno about 6 months ago and am preferring Seguno. It's right in the Shopify dashboard and very easy to use. The email creation process is more intuitive vs. Klaviyo and it's significantly less expensive, so a better option for small …
Chose Klaviyo
Klaviyo has a very intimate integration with Shopify bringing in purchasing behaviour, browsing behavior, total spend, order value, ordered products, etc. Klaviyo's automated email journeys are way more complex and support multiple IF conditions, which allows granular …
Chose Klaviyo
Klaviyo has been email capabilities
Chose Klaviyo
Klaviyo is leaps and bounds above Mailchimp. We just switched from MailChimp because we outgrew it. That is actually my recommended path to take while starting out. MailChimp had a free plan up to 5000 emails. Once we hit that, we switched and got an email marketing team and …
Chose Klaviyo
We switched from MailChimp to Klaviyo as we felt Klaviyo was better suited to our needs as we were growing.
Chose Klaviyo
It is different from them, especially because of its use in e-commerce and data-driven marketing. While IT provides segmentation, behavior tracking, and automation flows, Mailchimp is good for running simple campaigns and smaller organizations. We have chosen IT because it …
Chose Klaviyo
It had the best flexibility for templating, and also for segmentation and dynamic content compared to others we used/demo'd when deciding to change provider. Overall, it gave us more control. Instead of working around the platform, we can shape it around what we’re trying to do.
Chose Klaviyo
Found Klaviyo easier to use and had more functions than mailchimp.
Chose Klaviyo
Klaviyo is easy to use if you can stomach the cost. Probably has too much that most brands don't need, yet you pay for anyways.
Chose Klaviyo
Klaviyo delivers a better experience for designing, managing, and operating as a whole. Just about every feature is best; the only flaw is that Attentive has more robust signup flows, but it makes up for it with its great overall UX. When it comes to designing templates, design …
Chose Klaviyo
Klaviyo has always been the most efficient and most strategic email marketing tool I've used for e-commerce businesses. No matter what industry, it does a fantastic job.
Chose Klaviyo
Some other solutions are overly simplified, limiting control and flexibility, whereas others are so complex that execution becomes extremely burdensome and creates long lead times. We found Klaviyo to have the best balance.
Chose Klaviyo
Klaviyo is the best email marketing and CRM platform when it comes to eCommerce brands and Shopify integration. We can plan and analyse the audience and segments in depth, where we see the power of well-integrated email automation capabilities and more.
Chose Klaviyo
Klaviyo simply has more features, better integrations and better a/b testing and reporting. Klaviyo is the dominant market player and it’s hard to run an e-commerce business if you don’t have a tool at Klaviyo’s level. The other tools also were a bit harder to navigate as well …
Chose Klaviyo
Shopify's built in options are just not enough. It can do the basic "Here's you order" or "Status update". But you can't control nearly enough emails at scale with just the usage of Shopify's built in options.
SendPulse
Chose SendPulse
SendPulse was more professionally developed - the better usability. It was a reason we moved to SendPulse from Pipeline. The main problems were discovered during using this software
Chose SendPulse
For SendPulse's price point, I consider their competition to be the likes of MailChimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), …
Chose SendPulse
This software has many advanced features which make it my favourite email service for sending newsletters. Its UI is very intuitive and easy to operate. Its drag and drop feature can create beautiful emails in very little time. In this software I can send email in specific …
Chose SendPulse
Its campaign editor feature makes it my favourite application for email marketing. It is extremely easy to send a campaign in very less time. And the results are very satisfying. So I switched to this application.
Chose SendPulse
Its integration with sms facility and Viber makes it different from others.
To be very honest I use all three facilities depending upon the content which i need to communicate to my subscribers. I use SendPulse more frequently because of its richness. And it delivers good …
We use SendPulse for different purposes - starting with regular email campaigns and up to push notifications and smart processes for increasing open rate. It's not the only service we use for our email marketing needs, but it's definitely one of the most powerful ones. It was …
Chose SendPulse
SendPulse's artificial intelligence feature and the easy but powerful A/B Testing feature helps us test many subject ideas for our subscribers. The other similar product in the email marketing field doesn't have push notifications on the browser. Push notification is not and …
Chose SendPulse
I transitioned recently from Mailchimp to SendPulse because I love to be able to customise my messages more so that emails are sent at the right time for each customer. This for me is a HUGE advantage that SendPulse provides. Additionally, even with a small list, Mailchimp was …
Chose SendPulse
SendPulse is a great new email provider for your businesses. I have worked with other clients in the past such as Constant Contact and Blue Hornet and haven't found as many talking points as I have with SendPulse.
Chose SendPulse
Sendpulse is a lot cheaper and has unique features like resend capabilities as well as AI options that others just don't offer. For our company, we need to get the best return on our time and money and with sendpulse's pricing and features we do.
Chose SendPulse
For me, it was the obvious choice if we compared SendPulse and MailChimp/MailerLite/Aweber. Some of the competitors don't have SMS/push features, some are too simple (MailerLite), some are too complex or not so intuitive. I always preferred more all-in-one tools, because …
Features
KlaviyoSendPulse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.4
Ratings
10% above category average
SendPulse
4.0
Ratings
67% below category average
WYSIWYG email editor8.40 Ratings2.00 Ratings
Dynamic content8.20 Ratings1.00 Ratings
Ability to test dynamic content7.60 Ratings4.00 Ratings
Landing pages8.00 Ratings00 Ratings
A/B testing8.30 Ratings3.00 Ratings
Mobile optimization8.60 Ratings2.00 Ratings
Email deliverability reporting8.70 Ratings7.00 Ratings
List management8.60 Ratings6.00 Ratings
Triggered drip sequences8.80 Ratings7.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
7.6
Ratings
3% below category average
SendPulse
-
Ratings
Lead nurturing automation8.20 Ratings00 Ratings
Lead scoring and grading7.10 Ratings00 Ratings
Data quality management7.80 Ratings00 Ratings
Automated sales alerts and tasks7.30 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.2
Ratings
11% above category average
SendPulse
-
Ratings
Calendaring8.20 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
7.8
Ratings
6% above category average
SendPulse
4.7
Ratings
49% below category average
Dashboards8.10 Ratings5.00 Ratings
Standard reports7.70 Ratings7.00 Ratings
Custom reports7.50 Ratings2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.1
Ratings
8% above category average
SendPulse
-
Ratings
API8.40 Ratings00 Ratings
Role-based workflow & approvals8.20 Ratings00 Ratings
Customizability7.40 Ratings00 Ratings
Integration with Salesforce.com8.30 Ratings00 Ratings
Third-party software integrations8.10 Ratings00 Ratings
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KlaviyoSendPulse
Small Businesses
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Score 10.0 out of 10
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PFL Direct Mail Platform
PFL Direct Mail Platform
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VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
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User Ratings
KlaviyoSendPulse
Likelihood to Recommend
8.4
(0 ratings)
1.0
(0 ratings)
Likelihood to Renew
9.5
(0 ratings)
9.1
(0 ratings)
Usability
8.0
(0 ratings)
3.0
(0 ratings)
Support Rating
9.0
(0 ratings)
9.1
(0 ratings)
Implementation Rating
10.0
(0 ratings)
8.2
(0 ratings)
User Testimonials
KlaviyoSendPulse
Likelihood to Recommend
For us, the ability to apply properties and segment users as we do has been the biggest boon to our marketing endeavors. We use hundreds of properties to ensure customers receive truly tailored content. Being able to build that out with the Klaviyo x WooCommerce integration and Klaviyo's APIs was a major differentiator for us as our business grew.
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In my department it is very well suited. It is one of the best application for sending weekly newsletters to my clients. I use it to send important market information to my clients on a regular basis. The kind of templates it provides me I fill with adequate information for my clients. It also allows me to present that information in a very organised manner.
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Pros
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
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  • I feel its User Interface is one of the strengths. It is very simple to operate. It is not necessary for any user to have good knowledge of newsletters design or e-mailer design to make a good and informative e-mail design on this software.
  • Its technical ability to send user's campaign to customer's Inbox is something which one can rely on. Its deliver-ability is almost 100 percent.
  • It gives detailed analysis of any campaign. And this feature is very necessary for any software to help its users to understand the outcome of that email activity. SendPulse is awesome in this feature. It gives you detailed statistics to analyse your campaign. Users can download these statistics in PDF and Excel format also.
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Cons
  • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
  • Better library of dynamic values available for use inside emails
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  • I like its Drag and Drop function to design e-mailers but it lacks in some functionalities. Foe example when I write two different contents in a same box I need a line to show separation between my contents in the same box but this feature is unavailable in SendPulse.
  • They should include more fonts. Every product or service needs different kind of fonts to make a right impact on customers. With limited option of fonts it restricts user's creativity.
  • It is good to have templates to give users some idea for designing campaigns but here SendPluse has nothing much to offer. They have very limited number of templates.
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Likelihood to Renew
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Because I love how easy and intuitive SendPulse is.
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Usability
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
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I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
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Support Rating
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
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Implementation Rating
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
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Alternatives Considered
Klaviyo is the known industry standard. It easily integrates with Shopify and Google Analytics. This helps us to track conversions more easily and with greater accuracy. Although other products can integrate and offer pretty much the same service, we decided to move forward with Klaviyo because of the tools and offerings they provide.
Read full review
For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.
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Return on Investment
  • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
  • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
  • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
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  • Tapping NRI clients with this software helps me in generating good revenue in last financial year.
  • I grow my NRI database by 60 in last year. And this software played a major role in doing so.
  • It made brand building very easy among my clients.
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ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

SendPulse Screenshots

Screenshot of Desktop versionScreenshot of Mobile application for iPadScreenshot of Mobile application for Android