Kompyte is the SaaS platform that tracks and analyzes competitors' online activity in real time. Kompyte visits competitors’ websites, advertisements, social profiles, newsletters, etc., and sends alerts when competitors discover a new customer segment or change how they sell their products, features or services (e.g., when there is a new banner, change in prices, or a new campaign, or a new player breaks into the scene). The product aims to help companies refine and…
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Meltwater
Score7.6 out of 10
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Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
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Precisely Spectrum Spatial Insights
Score8 out of 10
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Spectrum Spatial Insights by Precisely (based on the former GeoInsight by Pitney Bowes) helps users to test strategies, taking into consideration key market and competitive drivers. Detailed forecasts and financial impact assessments can be created for every scenario, to provide an actionable, defensible plan of action. Ultimately, this enables users to know a projected Internal Rate of Return (IRR) before making capital decisions.
Kompyte is a great tool to have to enable your sales team. Whether your team members are well-versed in competitive intelligence, or are brand new to the industry, this is a way for team members to share relevant insights. It's a go-to when asked questions by clients about your company versus competitors.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As previously mentioned, as long as the web platform works, the software is quite useful. However in places or areas where the platform operates with low standards (poor reception signal), the versatility and usefulness of the program decreases considerably. This type of problem in developed countries probably does not occur, or if it occurs it does very infrequently. But in non-developed countries, the frequency of occurrence can be a factor to take into consideration when choosing an program based exclusively on a web platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Social/Blog Monitoring: We can see how many social/blog posts our competitors are making, how many engagements (likes, shares, etc) they receive, and what their engagement rate is.
Competitor Page Monitoring: We are able to see before and after pictures of web pages after our competitors them. This feature enables us to quickly and easily see competitor's changes in copy, creative and pricing.
Benchmarking: Kompyte benchmarks us against our competitors for effectiveness in SEO and paid ads.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Media research - you can search for relevant publications and journalists to add to your media list.
Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
Building media lists - if you have no current existing list, you can build and export one in Excel for example.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It allows us to visualize data with extreme ease, through maps and graphs, patterns and tendencies.
This visualization allows, in turn, to make decisions more quickly and with a greater amount of information than what a good part of software of the same nature allows.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Kompyte has a tool that is supposed to track ads after specific keywords are bid on by competitors; however, competing platforms offer greater visibility and analytics for this function.
The Notebook function in the tool is meant to be a repository for notes and mentions across the organization; however, it doesn't seem to be automatically updated and it requires a lot of manual processes to function.
The SEO analysis is reliant on keywords that we provide - the tool would be much more valuable if it pulled in raw organic data outside of what we are specifically targeting or tracking.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Being a web-based platform can, in some cases, be counterproductive, especially in areas where internet and satellite coverage are of low quality or are not available, such as jungle areas.
The results obtained, in most cases, need to be interpolated, in order to completely characterize the study area.
The interpolation functions are those that are typically used in commercial software used in this area of study, and have the same limitations. When using it I have not found any novelty regarding this.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Komypte is the leader content and social monitoring; however, when it comes to SEO and keyword monitoring, alternative platforms like SEMRush provide much more low-level data and a better robust analytics experience
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In comparing GeoInsight to other products, I will not be of much help since this software is, as far as I know, almost exclusively used in activities related to the financial world, rather than geographical. That is why it is usually included in software of the AML (Anti-Money-Laundering) type. My interest in the program was to see its capacity for data storage and practical utility to facilitate decisions, compared to other software but more linked to geographic information (GIS software).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
We utilize their tracking of media hits for our overall reporting to our clients.
Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The use of the software allowed the minimization of activities associated with logistical support to field staff. That reduced the time associated with these activities by about 15% of the initially estimated time.
The aforementioned reduction translated into decreases in expenditures in the order of $ 2000 / day.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
