Later Social vs. TikTok for Business

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 7.7 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
TikTok for Business
Score 8.3 out of 10
N/A
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. They offer solutions that can deliver across every marketing touchpoint, TikTok for Business offers brands an opportunity for storytelling through a portfolio of full-screen video formats that appear natively within the user experience.N/A
Pricing
Later SocialTikTok for Business
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
Later SocialTikTok for Business
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.
More Pricing Information
Community Pulse
Later SocialTikTok for Business
Features
Later SocialTikTok for Business
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
8.8
2 Ratings
9% above category average
TikTok for Business
-
Ratings
Content planning and scheduling10.02 Ratings00 Ratings
Content optimization8.32 Ratings00 Ratings
Workflow management8.02 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
8.6
2 Ratings
3% above category average
TikTok for Business
-
Ratings
Twitter7.02 Ratings00 Ratings
Facebook8.42 Ratings00 Ratings
LinkedIn7.82 Ratings00 Ratings
Instagram10.02 Ratings00 Ratings
Pinterest10.01 Ratings00 Ratings
YouTube8.22 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
1 Ratings
63% below category average
TikTok for Business
-
Ratings
Campaign success analytics4.01 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
7.2
2 Ratings
10% below category average
TikTok for Business
-
Ratings
Mobile access7.22 Ratings00 Ratings
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Later SocialTikTok for Business
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CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Sprinklr Social
Sprinklr Social
Score 8.6 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Sprinklr Social
Sprinklr Social
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Later SocialTikTok for Business
Likelihood to Recommend
10.0
(17 ratings)
10.0
(2 ratings)
Usability
10.0
(4 ratings)
10.0
(1 ratings)
Support Rating
9.0
(9 ratings)
-
(0 ratings)
User Testimonials
Later SocialTikTok for Business
Likelihood to Recommend
Later
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Read full review
TikTok (ByteDance)
Businesses that are actually strong enough on Meta ADS and are seeking to diversify channels. Great for big companies looking for great awareness results.
Read full review
Pros
Later
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
Read full review
TikTok (ByteDance)
  • Cost caps - budget controls and management
  • Analytics and audience insights
  • Bidding strategies - designed to fit to strategies
  • Easy to integrate with other softwares
  • Easy to use and set up
Read full review
Cons
Later
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
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TikTok (ByteDance)
  • There is constant change on the platform, from available content to what is trending
  • Direct conversion tracking does not have good results
  • ROI is harder to track with a less rigorous analytics platform
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Usability
Later
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
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TikTok (ByteDance)
The introduction of smart campaigns, a sort of Meta’s Advantage plus, makes campaigns creation easier and a lot faster.
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Support Rating
Later
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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TikTok (ByteDance)
No answers on this topic
Alternatives Considered
Later
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
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TikTok (ByteDance)
Better audiences, less bad placements, high engagement
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Return on Investment
Later
  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
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TikTok (ByteDance)
  • ROI - has delivered sales leads to us
  • Sales - has provided us with close won sales
  • Easy tool to set up and get more traffic immediately.
Read full review
ScreenShots