What users are saying about

LaunchDarkly vs VWO

LaunchDarkly
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Top Rated
38 Ratings
VWO
176 Ratings

LaunchDarkly

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Top Rated
38 Ratings
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Score 9.4 out of 100

Based on 38 reviews and ratings

VWO

176 Ratings
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Score 6.1 out of 100

Based on 176 reviews and ratings

Likelihood to Recommend

LaunchDarkly

Well suited for -
  1. Fast paced environments where product receives several upgrades or updates every week.
  2. Complex environment where multiple teams work on interdependent feature sets.
  3. Products with large user base.
Less appropriate -
  1. If the product has limited end userbase
  2. Development is managed by a single individual or in a slowpaced environment.

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Anonymous | TrustRadius Reviewer
Verified User
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VWO

Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.

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Anonymous | TrustRadius Reviewer
Verified User
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Feature Rating Comparison

Testing and Experimentation

LaunchDarkly
—
VWO
7.5
a/b experiment testing
LaunchDarkly
—
VWO
8.2
Split URL testing
LaunchDarkly
—
VWO
9.1
Multivariate testing
LaunchDarkly
—
VWO
7.8
Multi-page/funnel testing
LaunchDarkly
—
VWO
6.4
Cross-browser testing
LaunchDarkly
—
VWO
8.2
Test significance
LaunchDarkly
—
VWO
7.3
Visual / WYSIWYG editor
LaunchDarkly
—
VWO
7.3
Advanced code editor
LaunchDarkly
—
VWO
9.1
Visitor recordings
LaunchDarkly
—
VWO
6.4
Preview mode
LaunchDarkly
—
VWO
6.4
Test duration calculator
LaunchDarkly
—
VWO
6.4

Audience Segmentation & Targeting

LaunchDarkly
—
VWO
8.2
Standard visitor segmentation
LaunchDarkly
—
VWO
9.1
Behavioral visitor segmentation
LaunchDarkly
—
VWO
7.3
Traffic allocation control
LaunchDarkly
—
VWO
9.1
Website personalization
LaunchDarkly
—
VWO
7.3

Results and Analysis

LaunchDarkly
—
VWO
7.0
Heatmap tool
LaunchDarkly
—
VWO
6.4
Click analytics
LaunchDarkly
—
VWO
6.4
Scroll maps
LaunchDarkly
—
VWO
6.4
Conversion tracking
LaunchDarkly
—
VWO
8.2
Goal tracking
LaunchDarkly
—
VWO
8.2
Test reporting
LaunchDarkly
—
VWO
7.3
Results segmentation
LaunchDarkly
—
VWO
5.5
Experiments results dashboard
LaunchDarkly
—
VWO
8.2

Pros

LaunchDarkly

  • A/B or Multi Variant Testing as a methodology to gather insight from customer usage. Experimentation as a feature within LaunchDarkly offers information around the success of one variant over another and whether the experiment has reached statistical significance.
  • Being able to decouple deployment of code from the release of a feature is hugely valuable.
  • Development teams are empowered to manage features within their production applications for reliability or testing purposes.

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Anonymous | TrustRadius Reviewer
Verified User
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VWO

  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.

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Kevin McLallen | TrustRadius Reviewer
Kevin McLallen
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Cons

LaunchDarkly

  • Limited number of users on cheaper plans that is limiting our ability to audit log who is making changes.
  • Some of our engineers are confused between flags and segments and have set up items incorrectly.
  • Better documented support for React with Typescript.

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Anonymous | TrustRadius Reviewer
Verified User
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VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

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Joseph Collins | TrustRadius Reviewer
Joseph Collins
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Likelihood to Renew

LaunchDarkly

LaunchDarkly 7.0
Based on 1 answer
It fits out business case

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Anderson Carvalho | TrustRadius Reviewer
Anderson Carvalho
View all 1 answers on this topic

VWO

VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers

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Tom Kerwin | TrustRadius Reviewer
Tom Kerwin
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Usability

LaunchDarkly

LaunchDarkly 8.4
Based on 22 answers
The User Interface is very easy to use - the UI is also very intuitive. Flag rules and targeting takes time to learn, however if time is taken to read the documentation or work with others who have experience, it can be picked up in a short amount of time.

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David McCallister | TrustRadius Reviewer
David McCallister
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VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

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Anonymous | TrustRadius Reviewer
Verified User
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Reliability and Availability

LaunchDarkly

LaunchDarkly 10.0
Based on 1 answer
No issue with availability at all

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Anderson Carvalho | TrustRadius Reviewer
Anderson Carvalho
View all 1 answers on this topic

VWO

VWO 9.1
Based on 6 answers
I have not experienced an application error or unplanned outage with VWO.

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Anonymous | TrustRadius Reviewer
Verified User
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Performance

LaunchDarkly

LaunchDarkly 8.6
Based on 22 answers
Performance isn't too bad. It needs some refining and can be made a bit faster. I found that although it took longer for the team to do the work in [the] beginning, it was mainly due to my team's knowledge. Once they got the hang of it, we found it was faster and easy to use.

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Anonymous | TrustRadius Reviewer
Verified User
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VWO

VWO 8.2
Based on 2 answers
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

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Anonymous | TrustRadius Reviewer
Verified User
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Support Rating

LaunchDarkly

LaunchDarkly 10.0
Based on 1 answer
The overall support is very responsive

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Anderson Carvalho | TrustRadius Reviewer
Anderson Carvalho
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VWO

VWO 9.1
Based on 8 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

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Anonymous | TrustRadius Reviewer
Verified User
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Online Training

LaunchDarkly

No score
No answers yet
No answers on this topic

VWO

VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

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Anonymous | TrustRadius Reviewer
Verified User
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Implementation Rating

LaunchDarkly

LaunchDarkly 9.0
Based on 1 answer
Yes I do.

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Anderson Carvalho | TrustRadius Reviewer
Anderson Carvalho
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VWO

VWO 9.1
Based on 6 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

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Anonymous | TrustRadius Reviewer
Verified User
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Alternatives Considered

LaunchDarkly

After evaluating a nunch of products, we found LaunchDarkly has a clearly defined roadmap, user experience and a desirable learning curve. We have invested in LaunchDarkly and rolled out necessary training to our business owners, product owners and developers. With most of the decisions being currently based on what LauchDarkly oberves for us.

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Anonymous | TrustRadius Reviewer
Verified User
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VWO

I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.

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Michel Zurkirchen | TrustRadius Reviewer
Michel Zurkirchen
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Scalability

LaunchDarkly

LaunchDarkly 10.0
Based on 1 answer
The platform didn't go down since we implemented it

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Anderson Carvalho | TrustRadius Reviewer
Anderson Carvalho
View all 1 answers on this topic

VWO

VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

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Anonymous | TrustRadius Reviewer
Verified User
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Return on Investment

LaunchDarkly

  • Improved developer experience with some teams moving to Trunk-based Development.
  • Increased deployment frequency due to smaller code releases.
  • Validation of the technical and business value of work is achieved more quickly through smaller pieces of work and through experimenting with a small group of users before a feature gets to 100% of customers.

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Anonymous | TrustRadius Reviewer
Verified User
View all 23 answers on this topic

VWO

  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

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Anonymous | TrustRadius Reviewer
Verified User
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Screenshots

Pricing Details

LaunchDarkly

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
$75*

* per user

LaunchDarkly Editions & Modules

—
Additional Pricing Details
—

VWO

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
Subscription$99.004
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
  4. Per Month
Additional Pricing Details
—

Rating Summary

Likelihood to Recommend

LaunchDarkly
8.6
VWO
8.0

Likelihood to Renew

LaunchDarkly
7.0
VWO
8.7

Usability

LaunchDarkly
8.4
VWO
8.2

Reliability and Availability

LaunchDarkly
10.0
VWO
9.1

Performance

LaunchDarkly
8.6
VWO
8.2

Support Rating

LaunchDarkly
10.0
VWO
9.1

Online Training

LaunchDarkly
—
VWO
6.4

Implementation Rating

LaunchDarkly
9.0
VWO
9.1

Scalability

LaunchDarkly
10.0
VWO
8.2

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