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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lead Forensics

    Score8.9 out of 10
    N/AUK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A

    RocketReach

    Score7.1 out of 10
    N/ARocketReach connects professionals to new opportunities, boasting a largest and accurate contact database. Users can lookup contacts using the RocketReach Chrome Extension on a variety of professional networking sites like AngelList, Crunchbase, LinkedIn, or Google. The chrome extension also allows the user to add prospects to prospect lists, and discover company insights on company websites.

    $69

    per month 100 Lookups Per Month

    Pricing
    Lead ForensicsRocketReach
    Editions & Modules
    No answers on this topic
    Essentials
    $69
    per month 100 Lookups Per Month
    Pro
    $119
    per month 250 Lookups Per Month
    Ultimate
    $209
    per month 1,000 Lookups Per Month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    Lead ForensicsRocketReach
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Up to a 50% discount available for annual billing.
    More Pricing Information
    Community Pulse
    Lead ForensicsRocketReach
    Considered Both Products
    Lead Forensics
    No answer on this topic
    RocketReach.co
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    94 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    82 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    97 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    69 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    74 Answers
    No answers on this topic
    Features
    Lead ForensicsRocketReach
    Web Analytics
    Comparison of Web Analytics features of Lead Forensics and RocketReach
    Feature
    Lead Forensics
    8.6
    88 Ratings
    6% above category average
    RocketReach
    -
    Ratings
    Lead Conversion Tracking8.175 Ratings00 Ratings
    Bounce Rate Measurement8.262 Ratings00 Ratings
    Device and Browser Reporting8.571 Ratings00 Ratings
    Pageview Tracking8.981 Ratings00 Ratings
    Event Tracking8.564 Ratings00 Ratings
    Reporting in real-time8.975 Ratings00 Ratings
    Referral Source Tracking8.676 Ratings00 Ratings
    Customizable Dashboards8.980 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Lead Forensics and RocketReach
    Feature
    Lead Forensics
    -
    Ratings
    RocketReach
    6.3
    3 Ratings
    20% below category average
    Advanced search00 Ratings7.83 Ratings
    Identification of new leads00 Ratings5.53 Ratings
    List quality00 Ratings4.73 Ratings
    List upload/download00 Ratings6.43 Ratings
    Ideal customer targeting00 Ratings4.73 Ratings
    Load time/data access00 Ratings8.83 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Lead Forensics and RocketReach
    Feature
    Lead Forensics
    -
    Ratings
    RocketReach
    4.7
    3 Ratings
    49% below category average
    Contact information00 Ratings4.53 Ratings
    Company information00 Ratings4.73 Ratings
    Industry information00 Ratings4.73 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Lead Forensics and RocketReach
    Feature
    Lead Forensics
    -
    Ratings
    RocketReach
    4.2
    3 Ratings
    56% below category average
    Lead qualification process00 Ratings5.43 Ratings
    Smart lists and recommendations00 Ratings3.73 Ratings
    Salesforce integration00 Ratings4.01 Ratings
    Company/business profiles00 Ratings5.53 Ratings
    Alerts and reminders00 Ratings2.01 Ratings
    Data hygiene00 Ratings2.93 Ratings
    Automatic data refresh00 Ratings3.73 Ratings
    Tags00 Ratings5.53 Ratings
    Filters and segmentation00 Ratings4.73 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Lead Forensics and RocketReach
    Feature
    Lead Forensics
    -
    Ratings
    RocketReach
    4.0
    1 Ratings
    60% below category average
    Sales email templates00 Ratings4.01 Ratings
    Append emails to records00 Ratings4.01 Ratings
    Best Alternatives
    Lead ForensicsRocketReach
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Siteimprove
    Score9.1 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lead ForensicsRocketReach
    Likelihood to Recommend
    8.9
    (111 ratings)
    7.2
    (3 ratings)
    Usability
    8.9
    (93 ratings)
    8.0
    (2 ratings)
    Support Rating
    9.1
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    Lead ForensicsRocketReach
    Likelihood to Recommend
    Lead Forensics
    In my opinion, Lead Forensics is good for companies promoting a high-value ticket product on their website. If they are looking to maximize the results of their platform, LF is a good fit for their digital marketing strategy. If they are pushing a low-to-medium-ticket product, there is a higher risk that the platform will not be as relevant, because all the parts related to re-marketing and similar stuff can be done directly with Google tools, which are available to everyone.
    Read full review
    RocketReach.co
    RocketReach is very helpfull in cases where I only have the website or LinkedIn Page of the company I want to reach out to, but no contact information. RocketReach helps do some digging and get in touch with the target business. It does not provide any financial insight on the entity, a lot of companies do not have info of important C-Suit, but just general employees.
    Incentivized
    Read full review
    Pros
    Lead Forensics
    • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
    • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
    • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
    Read full review
    RocketReach.co
    • Helps to enrich data where other platforms may not have the required data
    • Good resource for lead validation
    • Easy to use and straightforward UI
    Incentivized
    Read full review
    Cons
    Lead Forensics
    • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
    • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
    • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
    Read full review
    RocketReach.co
    • Search criteria having to be manually deleted
    • Finding the right contact
    • In my opinion, Outdated contact information
    Incentivized
    Read full review
    Usability
    Lead Forensics
    It is just a brilliant piece of software, and I discover more and more every time I meet with my account manager. The company missed a trick when it was first set up, as I believe they only used it to see who was looking at the site, but it can do so much more, and we would not be without it now. We have used it in relation to a cold-call campaign with Paragon to drive sales, but ultimately drilled down into who was coming to the site and whether they were our ideal customer.
    Read full review
    RocketReach.co
    The extension is perfect for finding the info about the company whose website I have open in my laptop, but in some cases it is hard to get rid of the icon. It is located specifically in a place where the majority of websites put action button. So, I can't press this button sometimes because of the RR icon on top.
    Incentivized
    Read full review
    Support Rating
    Lead Forensics
    Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.
    Read full review
    RocketReach.co
    No answers on this topic
    Alternatives Considered
    Lead Forensics
    I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
    Incentivized
    Read full review
    RocketReach.co
    RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are not able to provide.
    Incentivized
    Read full review
    Return on Investment
    Lead Forensics
    • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
    • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
    Read full review
    RocketReach.co
    • Increase the amount of contacts we upload daily to our CRM
    • Lead us to send out 2x the amount of emails each day
    • Uncover new prospects
    Incentivized
    Read full review
    ScreenShots

    Lead Forensics Screenshots

    Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.