Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
Springbot
Score6 out of 10
N/A
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find themselves wearing many hats can still send the right message at the right time with confidence. With an all-in-one marketing automation platform designed with ease of use in mind, business…
$199
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Pricing
Lead Liaison
Springbot
Editions & Modules
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
Platform Base Package
$199/month
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Offerings
Pricing Offerings
Lead Liaison
Springbot
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
$499 Depends on package
No setup fee
Additional Details
—
See website for pricing calculator for additional pricing options.
More Pricing Information
Features
Lead Liaison
Springbot
Email & Online Marketing
Comparison of Email & Online Marketing features of Lead Liaison and Springbot
Feature
Lead Liaison
8.8
8 Ratings
13% above category average
Springbot
4.4
3 Ratings
55% below category average
WYSIWYG email editor
9.08 Ratings
4.03 Ratings
Dynamic content
8.57 Ratings
4.23 Ratings
Ability to test dynamic content
8.27 Ratings
2.72 Ratings
Landing pages
8.77 Ratings
8.21 Ratings
A/B testing
8.75 Ratings
4.23 Ratings
Mobile optimization
9.06 Ratings
4.03 Ratings
Email deliverability reporting
9.37 Ratings
4.03 Ratings
List management
8.88 Ratings
4.23 Ratings
Triggered drip sequences
9.05 Ratings
4.03 Ratings
Lead Management
Comparison of Lead Management features of Lead Liaison and Springbot
Feature
Lead Liaison
9.0
8 Ratings
13% above category average
Springbot
6.6
3 Ratings
18% below category average
Lead nurturing automation
9.58 Ratings
4.03 Ratings
Lead scoring and grading
9.08 Ratings
9.11 Ratings
Data quality management
8.87 Ratings
4.03 Ratings
Automated sales alerts and tasks
8.87 Ratings
9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Lead Liaison and Springbot
Feature
Lead Liaison
8.9
6 Ratings
16% above category average
Springbot
5.2
3 Ratings
37% below category average
Calendaring
8.86 Ratings
4.03 Ratings
Event/webinar marketing
9.06 Ratings
6.41 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Lead Liaison and Springbot
Feature
Lead Liaison
8.8
6 Ratings
15% above category average
Springbot
2.7
2 Ratings
95% below category average
Social sharing and campaigns
9.06 Ratings
2.52 Ratings
Social profile integration
8.56 Ratings
3.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Lead Liaison and Springbot
Feature
Lead Liaison
9.2
7 Ratings
20% above category average
Springbot
4.2
3 Ratings
56% below category average
Dashboards
9.07 Ratings
4.23 Ratings
Standard reports
9.37 Ratings
4.23 Ratings
Custom reports
9.37 Ratings
4.23 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Lead Liaison and Springbot
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
The form customization is perfect. Very easy to use.
The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info