LeadCandy vs. TechTarget Priority Engine

LeadCandy is well suited in both the front and back of the office, along with the staff that is consistently involved in other activities around our school site. It is not as appropriate when the staff does not need to do a lot of searching for emails.

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Speed- the process from start to finish is rather quick.
• Innovative-there are a lot of features on LeadCandy that are not on other apps!
• Remarkable- the feedback from the staff has only consisted of "how nice it is we’ve needed a program like this".

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• Some older staff aren't as receptive to new products and softwares.
• Had to relearn and teach staff- teaching the staff the new program is time consuming.

Incentivized

• It is not particularly intuitive
• Too many steps to get where I need to go
• Needs to provide more depth to help determine urgency and intent to buy
• Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Incentivized

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

They are similar in many ways, LeadBot uses conversations, not forms, so all of the lead qualifications you need to do can happen in real-time while someone is live on your website. LeadCandy instead helps you build and find people which then leads to conversations. I feel like LeadCandy is the complete package, where they help you from start to finish.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Effectiveness- the amount of email lists we received in the database!
• We've received the database quickly and efficiently.
• Neatness of website and app- the website was easy to manage.

Incentivized

• It is best when used in conjunction with all of our other tooling and not used alone
• It has enabled my team to have a better feel for what is happening at a prospect's company
• It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages

Incentivized