LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users.
Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content,…
$25
Per User Per Month
RealZips GeoData Platform
Score3 out of 10
N/A
RealZips GeoData Platform for Salesforce.com is a sales intelligence software solution offered by RealScenario, Inc.
$25
per month per user
Pricing
LeadLander
RealZips GeoData Platform
Editions & Modules
LeadLander
$25.00
Per User Per Month
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Offerings
Pricing Offerings
LeadLander
RealZips GeoData Platform
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Nonprofit discount: Monthly pricing is discounted to $15 per user.
LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
RealZips GeoData Platform is well-suited for Saleforce users and administrators who need to send targeted emails and snail mails and segment reports by a certain geographic area and are frustrated with Salesforce's built-in process for this, which is mostly non-existent. Other marketing platforms may handle this scenario better, but for Salesforce, RealZips is the best option
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
Leadlander is well designed and intuitive to use.
Leadlander captures page data and referral that we wouldn't otherwise have.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The main strength of RealZips GeoData Platform is the ability to query the "Metropolitan Area" field they provide, which is based on the contact's zip code. For example, if you are looking to promote an event to all contacts in the New York City area, this field will automatically show contacts living within several miles of NYC, not just those living in NYC itself.
RealZips GeoData Platform automatically provides a zip code for contacts who may have that part of their address missing from their contact page. This helps keep the address data clean.
RealZips GeoData Platform will help you sort your prospects or leads into geographic areas, helping you schedule in-person meetings while on the road.
RealZips GeoData Platform provides a generous non-profit discount.
RealZips GeoData Platform only requires the contact to have a zip code to work. The contact does not need a full address.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
RealZips GeoData Platform may be difficult to learn at first, as their reporting tie-in fields need a certain syntax. But once you figure it out, it becomes clearer for future uses. Otherwise, the product functions as intended.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
RealZips GeoData Platform integrates very well with Salesforce.com and works seamlessly alongside other apps, such as the Nonprofit Success Pack and Causeview, which transform Saleforce's data into a non-profit focused layout. Any changes in Salesforce's data structure do not seem to impact RealZips effectiveness. Furthermore, it works well as a data-cleaning tool, which increases the potency of all other apps.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
RealZips GeoData Platform has had a positive ROI by allowing us to target specific contacts based on their geographic location, not their physical address.
RealZips GeoData Platform has had a positive ROI by providing a very generous non-profit discount.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
