What users are saying about
3 Ratings
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Top Rated
1867 Ratings
3 Ratings
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Score 10 out of 100

Mailchimp

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Top Rated
1867 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

LeadsPedia

Leadspedia is perfect for lead-gen campaigns. It makes tracking very simple. It's great for CPA,CPC and CPL campaigns. I've never tried using it for a CPV type campaign, so I'm not sure how it does with that
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

LeadsPedia
Mailchimp
8.1
WYSIWYG email editor
LeadsPedia
Mailchimp
8.5
Dynamic content
LeadsPedia
Mailchimp
7.8
Ability to test dynamic content
LeadsPedia
Mailchimp
7.9
Landing pages
LeadsPedia
Mailchimp
7.6
A/B testing
LeadsPedia
Mailchimp
7.8
Mobile optimization
LeadsPedia
Mailchimp
8.6
Email deliverability reporting
LeadsPedia
Mailchimp
8.8
List management
LeadsPedia
Mailchimp
8.3
Triggered drip sequences
LeadsPedia
Mailchimp
7.7

Lead Management

LeadsPedia
Mailchimp
9.2
Lead nurturing
LeadsPedia
Mailchimp
6.9
Lead scoring and grading
LeadsPedia
Mailchimp
10.0
Data quality management
LeadsPedia
Mailchimp
10.0
Automated sales alerts and tasks
LeadsPedia
Mailchimp
10.0

Campaign Management

LeadsPedia
Mailchimp
10.0
Calendaring
LeadsPedia
Mailchimp
10.0
Event/webinar marketing
LeadsPedia
Mailchimp
10.0

Social Media Marketing

LeadsPedia
Mailchimp
10.0
Social sharing and campaigns
LeadsPedia
Mailchimp
10.0
Social profile integration
LeadsPedia
Mailchimp
10.0

Reporting & Analytics

LeadsPedia
Mailchimp
7.8
Dashboards
LeadsPedia
Mailchimp
7.7
Standard reports
LeadsPedia
Mailchimp
8.2
Custom reports
LeadsPedia
Mailchimp
7.4

Platform & Infrastructure

LeadsPedia
Mailchimp
8.5
API
LeadsPedia
Mailchimp
9.0
Role-based workflow & approvals
LeadsPedia
Mailchimp
10.0
Customizability
LeadsPedia
Mailchimp
6.4
Integration with Salesforce.com
LeadsPedia
Mailchimp
8.5
Integration with Microsoft Dynamics CRM
LeadsPedia
Mailchimp
8.5
Integration with SugarCRM
LeadsPedia
Mailchimp
8.5

Pros

LeadsPedia

  • LeadsPedia lives and breathes lead and call tracking. Few, if any, platforms do this better.
  • LeadsPedia has integrations with several solution providers in the lead gen space, which facilitates lead validation and compliance.
  • LeadsPedia's platform is incredibly feature rich, which gives end users plenty of optionality.
Zac Bitsoi | TrustRadius Reviewer

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Cons

LeadsPedia

  • I'd love to see LeadsPedia modernize its user interface. The UI already intuitive, but it looks a little outdated.
  • I'd love to see LeadsPedia continue integrating with new solution provides in the marketplace. They've done this well, but they should continue these efforts.
  • I'd love to see LeadsPedia build out a robust knowledgebase to educate end users on all of their features and functionality.
Zac Bitsoi | TrustRadius Reviewer

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Likelihood to Renew

LeadsPedia

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

LeadsPedia

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Reliability and Availability

LeadsPedia

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

LeadsPedia

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

LeadsPedia

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

LeadsPedia

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

LeadsPedia

Previously, we had to use both CAKE and Invoca seperately. Cake for lead tracking, and Invoca for call tracking. Now we only have to use one platform, Leadspedia. It's much more user friendly, and makes campaign setup incredibly simple. Wish we would've switched to Leadspedia ages ago.
Anonymous | TrustRadius Reviewer

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Scalability

LeadsPedia

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

LeadsPedia

  • It has centralized our entire program, and cut back on a lot of manual reporting
Anonymous | TrustRadius Reviewer

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Screenshots

Pricing Details

LeadsPedia

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

LeadsPedia Editions & Modules

Edition
Starter$350
Lite$750
Premium$1,500
    Additional Pricing Details

    Mailchimp

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Mailchimp Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    LeadsPedia
    10.0
    Mailchimp
    8.5

    Likelihood to Renew

    LeadsPedia
    Mailchimp
    9.4

    Usability

    LeadsPedia
    Mailchimp
    8.5

    Reliability and Availability

    LeadsPedia
    Mailchimp
    10.0

    Performance

    LeadsPedia
    Mailchimp
    10.0

    Support Rating

    LeadsPedia
    Mailchimp
    10.0

    Implementation Rating

    LeadsPedia
    Mailchimp
    8.8

    Scalability

    LeadsPedia
    Mailchimp
    9.3

    Add comparison