Liferay Digital Experience Platform (DXP) vs. Optimizely Web Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Liferay Digital Experience Platform (DXP)
Score 8.0 out of 10
N/A
Liferay Digital Experience Platform is an enterprise-grade platform that enables companies to create and connect personalized digital experiences across web, mobile, social, in store and other touchpoints. It provides the technical foundation (deep integration, security and modularity) for a digital business to orchestrate unique customer experiences, as well as business value features to support a deeper understanding of their customers.N/A
Optimizely Web Experimentation
Score 8.6 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.N/A
Pricing
Liferay Digital Experience Platform (DXP)Optimizely Web Experimentation
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Liferay Digital Experience Platform (DXP)Optimizely Web Experimentation
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsEmail sales@liferay.com for pricing information.
More Pricing Information
Community Pulse
Liferay Digital Experience Platform (DXP)Optimizely Web Experimentation
Top Pros
Top Cons
Features
Liferay Digital Experience Platform (DXP)Optimizely Web Experimentation
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Liferay Digital Experience Platform (DXP)
-
Ratings
Optimizely Web Experimentation
7.9
150 Ratings
5% below category average
a/b experiment testing00 Ratings9.0150 Ratings
Split URL testing00 Ratings8.5122 Ratings
Multivariate testing00 Ratings8.5127 Ratings
Multi-page/funnel testing00 Ratings7.9116 Ratings
Cross-browser testing00 Ratings7.986 Ratings
Mobile app testing00 Ratings7.966 Ratings
Test significance00 Ratings8.4136 Ratings
Visual / WYSIWYG editor00 Ratings7.9121 Ratings
Advanced code editor00 Ratings7.9114 Ratings
Page surveys00 Ratings6.317 Ratings
Visitor recordings00 Ratings8.418 Ratings
Preview mode00 Ratings7.7133 Ratings
Test duration calculator00 Ratings7.4101 Ratings
Experiment scheduler00 Ratings8.1101 Ratings
Experiment workflow and approval00 Ratings7.781 Ratings
Dynamic experiment activation00 Ratings7.565 Ratings
Client-side tests00 Ratings8.188 Ratings
Server-side tests00 Ratings7.344 Ratings
Mutually exclusive tests00 Ratings8.074 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Liferay Digital Experience Platform (DXP)
-
Ratings
Optimizely Web Experimentation
8.3
142 Ratings
4% below category average
Standard visitor segmentation00 Ratings8.4137 Ratings
Behavioral visitor segmentation00 Ratings7.9113 Ratings
Traffic allocation control00 Ratings9.1135 Ratings
Website personalization00 Ratings7.9103 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Liferay Digital Experience Platform (DXP)
-
Ratings
Optimizely Web Experimentation
8.3
138 Ratings
2% below category average
Heatmap tool00 Ratings9.313 Ratings
Click analytics00 Ratings8.833 Ratings
Scroll maps00 Ratings8.517 Ratings
Form fill analysis00 Ratings8.065 Ratings
Conversion tracking00 Ratings8.744 Ratings
Goal tracking00 Ratings8.2117 Ratings
Test reporting00 Ratings7.9126 Ratings
Results segmentation00 Ratings7.693 Ratings
CSV export00 Ratings7.892 Ratings
Experiments results dashboard00 Ratings8.049 Ratings
Best Alternatives
Liferay Digital Experience Platform (DXP)Optimizely Web Experimentation
Small Businesses

No answers on this topic

Convert Experiences
Convert Experiences
Score 9.7 out of 10
Medium-sized Companies
Jahia Digital Experience Platform
Jahia Digital Experience Platform
Score 8.3 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Enterprises
Verint Community
Verint Community
Score 8.6 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Liferay Digital Experience Platform (DXP)Optimizely Web Experimentation
Likelihood to Recommend
8.0
(5 ratings)
8.7
(238 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.4
(51 ratings)
Usability
-
(0 ratings)
9.9
(58 ratings)
Availability
-
(0 ratings)
10.0
(7 ratings)
Performance
-
(0 ratings)
7.3
(6 ratings)
Support Rating
-
(0 ratings)
10.0
(16 ratings)
Online Training
-
(0 ratings)
3.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(11 ratings)
Configurability
-
(0 ratings)
6.0
(1 ratings)
Product Scalability
-
(0 ratings)
7.9
(148 ratings)
User Testimonials
Liferay Digital Experience Platform (DXP)Optimizely Web Experimentation
Likelihood to Recommend
Liferay, Inc.
Liferay Portal is a framework which comes with a fine grained security/permission model, (Web) Content Management, Authentication and Authorization, outbox portlets with different features to manage content or users. So if any business application has below questions then I can recommend not to use Liferay as a platform.
  • Application is big but not content or user driven.
  • Application with few static contents.
  • Application with batch transactions(DB) i.e. insert , update db records in batch.
  • Application with ERP capabilities.
  • Application with Big Data support.
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Optimizely
Best for CRO initiatives, including testing variations of landing pages,
user flows, and product pages. Optimizely may not be suitable for more complex machine
learning models. To analyze the effect of the feature usage the way we will do in our solution. Using the audience to measure the success of the features Also, to the best of my knowledge, Optimizely is the only tool that can do all this.
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Pros
Liferay, Inc.
  • Personalization
  • Business to client relationship
  • Customer management is better.
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Optimizely
  • Powerful Stats Engine that drives conclusivity of outcomes and helps generate trust in results when shared to leadership and stakeholders.
  • Customizable metrics with various tags, properties, and attributes that allow users flexibility in what and how they architect their Optimizely analytics.
  • Flexibility for different levels of tech expertise, I live in the tool as an expert JavaScript and front-end developer, someone else might use solely the visual editor to click and make changes without knowledge of how to code.
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Cons
Liferay, Inc.
  • Harder to get started
  • Enterprise level of options can cause confusion
  • Development documentation could be better
Read full review
Optimizely
  • Google Tag Manager. Our challenge, it's a strange use case, but our challenge is that we don't have Google Tag Manager, so we can't integrate with GA4. And that's been a bit of a bummer. So I would like to be able to integrate with GA4 even without Google Tag Manager.
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Likelihood to Renew
Liferay, Inc.
We are currently using Liferay Portal and plan to keep using it.
Read full review
Optimizely
I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
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Usability
Liferay, Inc.
No answers on this topic
Optimizely
Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
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Reliability and Availability
Liferay, Inc.
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Performance
Liferay, Inc.
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Support Rating
Liferay, Inc.
No answers on this topic
Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
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Online Training
Liferay, Inc.
No answers on this topic
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
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Implementation Rating
Liferay, Inc.
No answers on this topic
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
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Alternatives Considered
Liferay, Inc.
Liferay Digital Experience Platform (DXP) feels more professional than other similar products I tried or used. With this, I mainly mean the look or aspect when you are editing, setting or configuring anything in the platform, wether you are setting users, roles, creating new pages, adding components to them, or even configuring server or instance related configurations.
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Optimizely
Optimizely Web Experimentation was more robust and able to handle the broad array of sites we run than VWO. It has been a great platform to easily add additional sites onto, but still providing a universal overview of all of them, making management a simple task.
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Scalability
Liferay, Inc.
No answers on this topic
Optimizely
It's incredibly flexible and adapts well to organizations of all sizes, whether you’re running a single site or managing multiple departments and platforms. The ability to deploy experiments seamlessly across different environments is a huge plus, especially for growing businesses. While it’s highly scalable, the last point would depend on the right team leveraging its full potential.
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Return on Investment
Liferay, Inc.
  • Its high scalability and flexibility has allowed us to include all essential solutions to meet our business needs while preserving the originality of the brand and helping us to improve the quality of our processes and services within the same friendly and unified environment.
  • This powerful platform has allowed us to keep the efforts of all our units aligned, from sales, marketing, operations, support and customer service, in a solid collaborative environment.
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Optimizely
  • increased conversions/revenue from implementing successful experiments
  • time saved by not guessing and going back and forth with stakeholder
  • Used to collect click data while our GTM is down. Giving my team eyes on click data as a work around
  • able to push a winning test to 100% of users until devs can get to project, so fast implementation of a win
Read full review
ScreenShots

Liferay Digital Experience Platform (DXP) Screenshots

Screenshot of Liferay Digital Experience Platform (DXP) forms experience was designed to make generating forms simple and straightforward while offering flexibility and deep integration with back end systems.Screenshot of Liferay Digital Experience Platform (DXP) was designed with usability and beauty in mind.Screenshot of Liferay Digital Experience Platform (DXP) features a unified look and feel that makes site administration a breeze.Screenshot of Liferay Digital Experience Platform (DXP) forms experience was designed to make generating forms simple and straightforward while offering flexibility and deep integration with back end systems.Screenshot of Liferay Digital Experience Platform (DXP) comes with blogs out-of-the-box, designed to give enterprises a slick blogging experience similar to what they're used to with consumer platforms.Screenshot of Liferay Digital Experience Platform (DXP) was designed with usability and beauty in mind.

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.Screenshot of Advanced Audience Targeting: Custom Real-Time Segments provide customers with the ability to create rapidly-updating segments which can be used as audiences for testing or personalization. These segments can be based on profile data, omni-channel behaviors, and AI-based observations.Screenshot of AI Content Suggestions: AI-powered suggestions in the Visual Editor accelerate ideation.Screenshot of Extensions for Edge: reusable elements minimize developer dependency when launching multiple tests with the same element.