3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Likelihood to Recommend

LiftIgniter Real-time Personalization Platform

LiftIgniter is well suited for:
  • Media companies without the resources to develop their own content recommendations systems.
  • eCommerce companies who want to get product recommendations live onsite quickly.
LiftIgniter is less appropriate:
  • Organizations with a shallow content set onsite.
Jake McGraw | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.3
a/b experiment testing
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
9.1
Split URL testing
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Multivariate testing
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Multi-page/funnel testing
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Cross-browser testing
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Mobile app testing
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Test significance
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Visual / WYSIWYG editor
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Advanced code editor
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Page surveys
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Visitor recordings
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Preview mode
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Test duration calculator
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Experiment scheduler
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Experiment workflow and approval
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Dynamic experiment activation
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Client-side tests
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
9.1
Server-side tests
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Mutually exclusive tests
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2

Audience Segmentation & Targeting

LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Standard visitor segmentation
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
9.1
Behavioral visitor segmentation
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Traffic allocation control
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
7.3
Website personalization
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2

Results and Analysis

LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.1
Click analytics
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
9.1
Scroll maps
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
7.3
Form fill analysis
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
7.3
Conversion tracking
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Goal tracking
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Test reporting
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Results segmentation
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
CSV export
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2
Experiments results dashboard
LiftIgniter Real-time Personalization Platform
Webtrends Optimize
8.2

Pros

LiftIgniter Real-time Personalization Platform

  • It does a good job recommending content that is related to the current story a user is on.
  • It does a good job not recommending content the user has already viewed.
  • It does a good job being a recommendation engine for disparate sites with related content.
Derek Liddell | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

LiftIgniter Real-time Personalization Platform

  • Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
  • The LI Dashboard has limited features.
Christian Neeser | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

LiftIgniter Real-time Personalization Platform

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

LiftIgniter Real-time Personalization Platform

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

LiftIgniter Real-time Personalization Platform

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

LiftIgniter Real-time Personalization Platform

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

LiftIgniter Real-time Personalization Platform

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 9.1
Based on 2 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

Online Training

LiftIgniter Real-time Personalization Platform

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

LiftIgniter Real-time Personalization Platform

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 1 answer
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

LiftIgniter Real-time Personalization Platform

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.
Derek Liddell | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Return on Investment

LiftIgniter Real-time Personalization Platform

  • Increased time on site
  • Decreased bounce rate
  • 5-15% CTR for users which saw recommendations
Jake McGraw | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

LiftIgniter Real-time Personalization Platform

Pricing Details

LiftIgniter Real-time Personalization Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

LiftIgniter Real-time Personalization Platform
7.6
Webtrends Optimize
7.3

Likelihood to Renew

LiftIgniter Real-time Personalization Platform
Webtrends Optimize
5.3

Usability

LiftIgniter Real-time Personalization Platform
Webtrends Optimize
7.0

Reliability and Availability

LiftIgniter Real-time Personalization Platform
Webtrends Optimize
10.0

Performance

LiftIgniter Real-time Personalization Platform
Webtrends Optimize
10.0

Support Rating

LiftIgniter Real-time Personalization Platform
Webtrends Optimize
9.1

Online Training

LiftIgniter Real-time Personalization Platform
Webtrends Optimize
6.0

Implementation Rating

LiftIgniter Real-time Personalization Platform
Webtrends Optimize
7.0

Add comparison