What users are saying about
25 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Webtrends Optimize

There are certainly a few things to consider. If you're looking to run A/B/n or Multivariate tests with some basic segmentation or targeting then Webtrends Optimize is capable of providing that. If budget is a major consideration then that is another area where Optimize may be more attractive. However, based on both of these criteria it is my opinion that there are other tools out there that provide more value. For segmentation discovery, identification of user affinities, and execution of an effective targeting and personalization strategy then there are certainly other tools that should be considered.
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Pros

  • Webtrends helps us build and manage tests and targeted marketing/user experiences.
  • It allows us to test content, layout, functionality and design on multiple platforms.
  • It makes content testing content easier due to its intelligent design, where it prevents cracking/collusion between testers.
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Cons

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
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Likelihood to Renew

Webtrends Optimize5.3
Based on 5 answers
Not applicable.
Michael O'Connor profile photo

Usability

Webtrends Optimize7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
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Reliability and Availability

Webtrends Optimize10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
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Performance

Webtrends Optimize10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
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Support

Webtrends Optimize9.0
Based on 1 answer
no complaints.
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Online Training

Webtrends Optimize6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
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Implementation

Webtrends Optimize7.0
Based on 1 answer
Implementation was pretty straightforward
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Alternatives Considered

There's a LOT of B2B software out there. It's easy to get lost in all of the incoherent noise, between different programs. Webtrends is constantly updating and working with their users to create the best experience possible. I would highly recommend webtrends, and as a second suggestion - Google Analytics.
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Return on Investment

  • We see great results from applying the learnings we got from running test with Webtrends Optimize
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Pricing Details

Webtrends Optimize

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details