Link Research Tools vs. Moz Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Link Research Tools
Score 8.0 out of 10
N/A
N/AN/A
Moz Pro
Score 8.1 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…
$99
per month
Pricing
Link Research ToolsMoz Pro
Editions & Modules
No answers on this topic
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
Offerings
Pricing Offerings
Link Research ToolsMoz Pro
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Link Research ToolsMoz Pro
Considered Both Products
Link Research Tools
Chose Link Research Tools
Outperformed them all for our use especially with its ability to many links and generate the most comprehensive link reports we seen on the market
Chose Link Research Tools
LinkResearchTools is much more advanced in analyzing links. Period. All the other mentioned tools have many useful features for SEO but LRT is definitely the way to go for backlink analysis, link building, and competition analysis. They also offer very nice and quality courses …
Moz Pro

No answer on this topic

Top Pros
Top Cons
Features
Link Research ToolsMoz Pro
SEO
Comparison of SEO features of Product A and Product B
Link Research Tools
7.8
8 Ratings
1% above category average
Moz Pro
8.3
40 Ratings
7% above category average
Keyword analysis7.96 Ratings9.940 Ratings
Backlink management8.38 Ratings7.135 Ratings
SERP ranking tracking5.94 Ratings9.940 Ratings
Page grader7.27 Ratings9.839 Ratings
Competitive analysis8.98 Ratings8.039 Ratings
Site audit / diagnostics8.96 Ratings8.938 Ratings
Site recommendations8.67 Ratings7.936 Ratings
Task management6.44 Ratings5.221 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Link Research Tools
8.5
7 Ratings
11% above category average
Moz Pro
5.9
32 Ratings
25% below category average
Local SEO8.95 Ratings5.327 Ratings
Social SEO8.24 Ratings5.323 Ratings
Mobile SEO8.25 Ratings6.325 Ratings
Global SEO8.87 Ratings6.827 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Link Research Tools
8.7
6 Ratings
3% above category average
Moz Pro
8.9
32 Ratings
6% above category average
Multi-domain support8.64 Ratings7.927 Ratings
Integration with web analytics tools8.76 Ratings9.929 Ratings
Best Alternatives
Link Research ToolsMoz Pro
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Link Research ToolsMoz Pro
Likelihood to Recommend
8.9
(8 ratings)
9.8
(77 ratings)
Likelihood to Renew
-
(0 ratings)
8.8
(37 ratings)
Usability
-
(0 ratings)
8.5
(2 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
9.5
(7 ratings)
Online Training
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
Link Research ToolsMoz Pro
Likelihood to Recommend
LinkResearchTools
If you have any problems with your rankings or a decrease in ranking position within google it is very good to make an Link Audit with the Link Research Tools. Then you Screen all Links manually and setup your disavow-file easily. With the Link Detox Boost you gain Rankings back so fast. The last time we used it for a client, we got back the rankings within a week to 170 Positions within the Top Ten, even Position 1.
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iContact
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
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Pros
LinkResearchTools
  • fast Google penalty recovery
  • keeps a healthy backlink profile
  • calculates the opportunity or risk of potential links that are not built yet, so you can go only after the good ones
  • gives you fresh data from 26 link sources and lets you analyze the full backlink profile. Google search console gives you only a sample of your backlink profile.
  • powerful link prospecting made easy
  • possibility to connect with Pitchbox (professional outreach tool for link removal and link building campaigns), SEMRUSH, Ahrefs, GSC
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iContact
  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
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Cons
LinkResearchTools
  • Not for newcomers to SEO simply because its vast array of features may hinder them.
  • Is quite pricey too; so for small businesses etc., it's probably not a viable option.
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iContact
  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
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Likelihood to Renew
LinkResearchTools
No answers on this topic
iContact
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
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Usability
LinkResearchTools
No answers on this topic
iContact
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
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Reliability and Availability
LinkResearchTools
No answers on this topic
iContact
Every time I've ever needed it, it's been there.
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Support Rating
LinkResearchTools
No answers on this topic
iContact
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
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Alternatives Considered
LinkResearchTools
LinkResearchTools is much more advanced in analyzing links. Period. All the other mentioned tools have many useful features for SEO but LRT is definitely the way to go for backlink analysis, link building, and competition analysis. They also offer very nice and quality courses for improving SEO knowledge. I already attended one of them and I am very satisfied with the knowledge I gained.
Read full review
iContact
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
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Return on Investment
LinkResearchTools
  • Building strong links results in better rankings which results in a higher ROI
  • The Link Research Tools community also had a big impact on my networking
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iContact
  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
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ScreenShots

Moz Pro Screenshots

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