What users are saying about
Top Rated
298 Ratings
14 Ratings
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Score 7.9 out of 100
Top Rated
298 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

Link Research Tools

If you have any problems with your rankings or a decrease in ranking position within google it is very good to make an Link Audit with the Link Research Tools. Then you Screen all Links manually and setup your disavow-file easily. With the Link Detox Boost you gain Rankings back so fast. The last time we used it for a client, we got back the rankings within a week to 170 Positions within the Top Ten, even Position 1.
Ralf Seybold | TrustRadius Reviewer

Moz

Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible
Dustin Junkert | TrustRadius Reviewer

Feature Rating Comparison

SEO

Link Research Tools
7.8
Moz
7.6
Keyword analysis
Link Research Tools
7.9
Moz
9.2
Backlink management
Link Research Tools
8.3
Moz
6.9
SERP ranking tracking
Link Research Tools
5.9
Moz
8.5
Page grader
Link Research Tools
7.2
Moz
8.8
Competitive analysis
Link Research Tools
8.9
Moz
8.0
Site audit / diagnostics
Link Research Tools
8.9
Moz
7.0
Site recommendations
Link Research Tools
8.6
Moz
7.1
Task management
Link Research Tools
6.4
Moz
5.0

SEO Channels

Link Research Tools
8.5
Moz
7.8
Local SEO
Link Research Tools
8.9
Moz
7.7
Social SEO
Link Research Tools
8.2
Moz
7.2
Mobile SEO
Link Research Tools
8.2
Moz
7.5
Global SEO
Link Research Tools
8.8
Moz
8.9

SEO Platform & Account Management

Link Research Tools
8.7
Moz
8.3
Multi-domain support
Link Research Tools
8.6
Moz
8.6
Integration with web analytics tools
Link Research Tools
8.7
Moz
7.9

Pros

Link Research Tools

  • fast Google penalty recovery
  • keeps a healthy backlink profile
  • calculates the opportunity or risk of potential links that are not built yet, so you can go only after the good ones
  • gives you fresh data from 26 link sources and lets you analyze the full backlink profile. Google search console gives you only a sample of your backlink profile.
  • powerful link prospecting made easy
  • possibility to connect with Pitchbox (professional outreach tool for link removal and link building campaigns), SEMRUSH, Ahrefs, GSC
Ivan Peric | TrustRadius Reviewer

Moz

  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
Anonymous | TrustRadius Reviewer

Cons

Link Research Tools

  • Not for newcomers to SEO simply because its vast array of features may hinder them.
  • Is quite pricey too; so for small businesses etc., it's probably not a viable option.
Christopher Fleming Dip DigM | TrustRadius Reviewer

Moz

  • Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
  • I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
  • I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Link Research Tools

No score
No answers yet
No answers on this topic

Moz

Moz 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

Usability

Link Research Tools

No score
No answers yet
No answers on this topic

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine | TrustRadius Reviewer

Reliability and Availability

Link Research Tools

No score
No answers yet
No answers on this topic

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

Support Rating

Link Research Tools

No score
No answers yet
No answers on this topic

Moz

Moz 9.3
Based on 7 answers
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Kevin Gamache | TrustRadius Reviewer

Alternatives Considered

Link Research Tools

LinkResearchTools is much more advanced in analyzing links. Period. All the other mentioned tools have many useful features for SEO but LRT is definitely the way to go for backlink analysis, link building, and competition analysis. They also offer very nice and quality courses for improving SEO knowledge. I already attended one of them and I am very satisfied with the knowledge I gained.
Dragan Berak | TrustRadius Reviewer

Moz

I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
Rodrigo Stockebrand | TrustRadius Reviewer

Return on Investment

Link Research Tools

  • Building strong links results in better rankings which results in a higher ROI
  • The Link Research Tools community also had a big impact on my networking
Christiaan Bollen | TrustRadius Reviewer

Moz

  • I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
  • I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.
Andrew Silverstein | TrustRadius Reviewer

Pricing Details

Link Research Tools

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Link Research Tools
8.9
Moz
8.2

Likelihood to Renew

Link Research Tools
Moz
8.9

Usability

Link Research Tools
Moz
8.5

Reliability and Availability

Link Research Tools
Moz
10.0

Performance

Link Research Tools
Moz
6.0

Support Rating

Link Research Tools
Moz
9.3

Online Training

Link Research Tools
Moz
7.0

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