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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LocaliQ

    Score8.6 out of 10
    N/ALocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A

    MailerLite

    Score9 out of 10
    Small Businesses (1-50 employees)
    MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get…

    $12

    per month

    Pricing
    LocaliQMailerLite
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month 2 users
    Comfort
    $12
    per month 3 users
    Power
    $25
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    Offerings
    Pricing Offerings
    LocaliQMailerLite
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
    More Pricing Information
    Community Pulse
    LocaliQMailerLite
    Considered Both Products
    Gannett
    No answer on this topic
    Mailerlite
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    37 Answers
    95%
    Would buy again
    82 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    35 Answers
    96%
    Delivers good value for the price
    80 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    38 Answers
    95%
    Happy with the feature set
    82 Answers
    Lived up to sales and marketing promises
    84%
    Lived up to sales and marketing promises
    31 Answers
    94%
    Lived up to sales and marketing promises
    72 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    34 Answers
    90%
    Implementation went as expected
    74 Answers
    Features
    LocaliQMailerLite
    Email & Online Marketing
    Comparison of Email & Online Marketing features of LocaliQ and MailerLite
    Feature
    LocaliQ
    7.6
    11 Ratings
    4% above category average
    MailerLite
    8.9
    92 Ratings
    10% above category average
    WYSIWYG email editor7.34 Ratings9.581 Ratings
    Dynamic content6.69 Ratings9.172 Ratings
    Ability to test dynamic content8.02 Ratings7.966 Ratings
    Landing pages6.78 Ratings8.770 Ratings
    A/B testing8.06 Ratings8.957 Ratings
    Mobile optimization7.311 Ratings8.572 Ratings
    Email deliverability reporting9.06 Ratings9.381 Ratings
    List management7.17 Ratings9.380 Ratings
    Triggered drip sequences8.63 Ratings9.154 Ratings
    Lead Management
    Comparison of Lead Management features of LocaliQ and MailerLite
    Feature
    LocaliQ
    7.1
    42 Ratings
    6% above category average
    MailerLite
    -
    Ratings
    Lead nurturing automation7.234 Ratings00 Ratings
    Lead scoring and grading6.79 Ratings00 Ratings
    Data quality management7.238 Ratings00 Ratings
    Automated sales alerts and tasks7.224 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of LocaliQ and MailerLite
    Feature
    LocaliQ
    7.8
    3 Ratings
    4% above category average
    MailerLite
    -
    Ratings
    Calendaring9.52 Ratings00 Ratings
    Event/webinar marketing6.02 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of LocaliQ and MailerLite
    Feature
    LocaliQ
    7.8
    10 Ratings
    11% above category average
    MailerLite
    -
    Ratings
    Social sharing and campaigns8.19 Ratings00 Ratings
    Social profile integration7.69 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of LocaliQ and MailerLite
    Feature
    LocaliQ
    7.1
    46 Ratings
    3% above category average
    MailerLite
    7.5
    80 Ratings
    2% below category average
    Dashboards7.044 Ratings7.35 Ratings
    Standard reports7.245 Ratings8.980 Ratings
    Custom reports7.135 Ratings6.42 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of LocaliQ and MailerLite
    Feature
    LocaliQ
    9.0
    6 Ratings
    53% above category average
    MailerLite
    -
    Ratings
    Customizability9.06 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of LocaliQ and MailerLite
    Feature
    LocaliQ
    -
    Ratings
    MailerLite
    8.2
    73 Ratings
    1% above category average
    URL Validation00 Ratings8.53 Ratings
    Link Tracking00 Ratings8.64 Ratings
    Image Validation00 Ratings7.63 Ratings
    Inbox Display00 Ratings8.23 Ratings
    Email Accessibility Tools00 Ratings7.63 Ratings
    Spelling and Grammar Check00 Ratings9.12 Ratings
    Spam Testing00 Ratings6.82 Ratings
    Email Previews00 Ratings9.572 Ratings
    Best Alternatives
    LocaliQMailerLite
    Small Businesses
    HighLevel
    Score9.3 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    OutboundEngine
    Score10 out of 10
    Campaign Monitor by Marigold
    Score9.1 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LocaliQMailerLite
    Likelihood to Recommend
    8.3
    (51 ratings)
    9.4
    (97 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (2 ratings)
    Usability
    7.7
    (38 ratings)
    9.4
    (34 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (5 ratings)
    Product Scalability
    7.7
    (37 ratings)
    -
    (0 ratings)
    User Testimonials
    LocaliQMailerLite
    Likelihood to Recommend
    Gannett
    LocaliQ is well-suited, in our experience, for B2B marketing and, specifically, hyper-targeted and personalized marketing efforts. The geofencing capability is excellent at helping us deliver messages literally to the doorsteps of our target prospects. The proprietary software they use for this targeting is worth the money, and their reps, specifically Nikki Rowell and Sarah Pena, are fantastic and delightful people to work with. The only scenario that was slightly underwhelming was LinkedIn. Their tools don't deliver any additional value to LinkedIn ad campaigns, so it's not worth paying LocaliQ to run these campaigns; we can run them ourselves, which doesn't require much effort. That is just a small downside. We are extremely pleased with LocaliQ and their whole team.
    Incentivized
    Read full review
    Mailerlite
    I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
    Incentivized
    Read full review
    Pros
    Gannett
    • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
    • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
    • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
    • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
    Incentivized
    Read full review
    Mailerlite
    • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
    • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
    • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
    Read full review
    Cons
    Gannett
    • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
    • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
    • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
    Incentivized
    Read full review
    Mailerlite
    • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
    • It would be nice if MailerLite worked better with AddEvent icons
    • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
    Read full review
    Likelihood to Renew
    Gannett
    No answers on this topic
    Mailerlite
    Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
    Incentivized
    Read full review
    Usability
    Gannett
    Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
    Incentivized
    Read full review
    Mailerlite
    I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
    Read full review
    Support Rating
    Gannett
    No answers on this topic
    Mailerlite
    Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
    Read full review
    Alternatives Considered
    Gannett
    LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the topic was quiet limited.
    Incentivized
    Read full review
    Mailerlite
    MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
    Incentivized
    Read full review
    Scalability
    Gannett
    As mentioned prior, their ability to utilize and maximize our resources so that we receive the best results on all avenues of marketing and advertising. We see better lead generation, brand recognition and top of mind awareness due to LocaliQ efforts
    Incentivized
    Read full review
    Mailerlite
    No answers on this topic
    Return on Investment
    Gannett
    • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
    • Not having to work on my website myself also helped free up my time, I don't need to worry!
    • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
    Incentivized
    Read full review
    Mailerlite
    • Gives us the ability to track the popularity of content in our email as well as who has read the content.
    • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
    • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
    • Helps our company to be more transparent and communicate more effectively.
    Incentivized
    Read full review
    ScreenShots

    LocaliQ Screenshots

    Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.

    MailerLite Screenshots

    Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations