LocaliQ vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LocaliQ
Score 8.8 out of 10
N/A
LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
MailerLite
Score 8.6 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$10
per month
Pricing
LocaliQMailerLite
Editions & Modules
No answers on this topic
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
LocaliQMailerLite
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
LocaliQMailerLite
Features
LocaliQMailerLite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LocaliQ
7.6
11 Ratings
8% above category average
MailerLite
8.6
83 Ratings
8% above category average
WYSIWYG email editor7.34 Ratings9.472 Ratings
Dynamic content6.69 Ratings8.966 Ratings
Ability to test dynamic content8.02 Ratings6.960 Ratings
Landing pages6.78 Ratings8.265 Ratings
A/B testing8.06 Ratings8.652 Ratings
Mobile optimization7.311 Ratings8.166 Ratings
Email deliverability reporting9.06 Ratings9.173 Ratings
List management7.17 Ratings9.072 Ratings
Triggered drip sequences8.63 Ratings8.748 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LocaliQ
7.4
41 Ratings
14% above category average
MailerLite
-
Ratings
Lead nurturing automation8.033 Ratings00 Ratings
Lead scoring and grading6.79 Ratings00 Ratings
Data quality management7.937 Ratings00 Ratings
Automated sales alerts and tasks7.224 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LocaliQ
7.8
3 Ratings
5% above category average
MailerLite
-
Ratings
Calendaring9.52 Ratings00 Ratings
Event/webinar marketing6.02 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
LocaliQ
7.8
10 Ratings
18% above category average
MailerLite
-
Ratings
Social sharing and campaigns8.19 Ratings00 Ratings
Social profile integration7.69 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LocaliQ
7.7
43 Ratings
16% above category average
MailerLite
6.8
72 Ratings
11% below category average
Dashboards7.542 Ratings6.01 Ratings
Standard reports7.842 Ratings8.372 Ratings
Custom reports7.832 Ratings6.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LocaliQ
9.0
6 Ratings
51% above category average
MailerLite
-
Ratings
Customizability9.06 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
LocaliQ
-
Ratings
MailerLite
9.1
65 Ratings
14% above category average
Email Previews00 Ratings9.165 Ratings
Best Alternatives
LocaliQMailerLite
Small Businesses
Thryv
Thryv
Score 8.7 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
OutboundEngine
OutboundEngine
Score 9.8 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises

No answers on this topic

Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LocaliQMailerLite
Likelihood to Recommend
8.6
(48 ratings)
9.0
(88 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
8.2
(35 ratings)
9.2
(25 ratings)
Support Rating
-
(0 ratings)
9.4
(4 ratings)
Product Scalability
8.2
(34 ratings)
-
(0 ratings)
User Testimonials
LocaliQMailerLite
Likelihood to Recommend
Gannett
The forms of online marketing continues to grow and LocaliQ's associates have the relevant skills to keep up with this and recommend what is suited for our business. Geo fencing is another area that makes a lot of sense as people use their phones more and more for accessing the web. Through LocaliQ we can pinpoint physicial places where we can market to a group that matches our target audience.
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Mailerlite
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
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Pros
Gannett
  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
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Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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Cons
Gannett
  • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
  • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
  • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
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Mailerlite
  • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
  • It would be nice if MailerLite worked better with AddEvent icons
  • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
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Likelihood to Renew
Gannett
No answers on this topic
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Usability
Gannett
Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
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Mailerlite
I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
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Support Rating
Gannett
No answers on this topic
Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Alternatives Considered
Gannett
I have investigated national services like American Eagle and also small market locally owned business like Red Shoes. Each year, I look into at least one other service provider to evaluate our service value. So far, no other company has come close to providing an all around service
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Mailerlite
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
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Scalability
Gannett
There is always the challenge with practices that have multiple locations, trying to target a geographical zone that is sometimes to wide. But we have successfully navigated this issue when needed to target those who need the most added volume.
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Mailerlite
No answers on this topic
Return on Investment
Gannett
  • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
  • Not having to work on my website myself also helped free up my time, I don't need to worry!
  • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
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Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Read full review
ScreenShots

LocaliQ Screenshots

Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations