Logi Info vs. Woopra

Logi Composer is the best of the product range that Logi Analytics offers; Logi Info is, in my mind, a terrible experience and should be discontinued. Logi Info is not a BI tool and many CEOs and product managers believe it is. Instead, it is a tool for web developers to create IIS apps with a library of BI-type components, and with everything else having to be hand-coded in JavaScript and CSS. Maybe this was cool back in the early 2000s when Logi Info came about, but today I'd recommend using Visual Studio, C#, .NET, and finding a NuGet package for your visualisations if you wanted to go the route of making your own web app. This said, where it is suited is if you have a burning desire to make a stand-alone IIS-based web application and you don't need or want to leverage any existing skills in .NET or PHP or other frameworks/languages. Instead, you want to use the Logi Info XML-based BI widgets and you're happy to make something quick without needing it to look really awesome.

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My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!

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• Clear/Concise view of data. Easily intuitive, amazing drill down capability, fully user configurable panels and dashboards.
• Self-Service is such a powerful tool for facilities that want to create/design their own reports/dashboards, it's instantly recognized as being very powerful and agile.
• Logi software makes the designer realize that they should think outside the box and not stick with "it's how we have always done it limitation". It allows you to be very creative.

• Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
• Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
• Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
• Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
• Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.

• It is not always intuitive to incorporate JavaScript into Logi Info. The tools are all available, but the process requires multiple resource in translating between Logi and JavaScript.
• The toolbox is too vast for Logi to provide a 'quick implementation' or 'quick start guide'. There are so many tools that Logi expects the client to determine which fit their use case. There are purchasable 'Professional Services' options for implementation, but without these, the toolset is almost too big.

• User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
• Can add more cards to the live dashboard.
• More context data on the user, the device being used, etc.

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Logi Info is a very outdated, archaic product that tries to build .NET / Java web apps using an obscure XML-based markup language to implement BI widgets, with a lot of extra CSS/JavaScript needed on your own to make it do the best things. There are many other better tools. It is not a BI tool, and as a web development tool it's not great either. I'd recommend getting some good third-party .NET BI library if you want your web devs to make the reports, otherwise use a proper BI tool like Power BI or Tableau, or even Logi Composer (formerly ZoomData before Logi acquired it.)

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We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.

I am giving 9 rating because the Logi Info still needs to improve on the tutorials part and make it easy for the beginners. Otherwise, it's a very good analytics tool which offers more than 20 types of visualization. It's predictive analysis feature and easy to embed with technologies make it stand out in the market.

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The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed

The support process is bit slow and has a good scope improvement but overall it's good as team is very supportive. They generally take 1-2 days time to respond emails sent to them but some times a delay is also expected. Overall, I did not face any major issues using the service.

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Team was always responsive and helpful with special use cases.

Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.

Logi gave us the flexibility we needed to meet the configurable nature of our product and for the need to create custom reports. Other products did not allow flexbility to generate reports via script as was one of our primary requirements.

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Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.

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• By embedding Logi in our solution and using the Logi Self-Service Module we can provide this flexibility to our users without requiring custom development work for each new request.
• We succeeded in developing embedded self-service analytics at scale with a combination of Logi analytics as front-end and a Cassandra data lake with Spark aggregation algorithms as back-end.
• We analyze the insurance industry and need to replicate different data formats across hundreds of databases to support multi-tenant (customer) BI reports and "ad hoc" data review on millions or hundreds of millions of records per customer.

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• Really helped us begin to segment our users based on their engagement and retention.
• Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
• I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).

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