Looker Studio vs. NinjaCat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 8.3 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
NinjaCat
Score 8.0 out of 10
N/A
NinjaCat is a reporting solution for digital marketing agencies. It allows users to track the spend and performance of Google AdWords, Bing Ads, Analytics, Facebook, and DoubleClick with call tracking in one interface, allowing users to monitor campaigns and deliver reports to demonstrate return on marketing investments. NinjaCat users can connect, clean, and transform marketing data in NinjaCat then ship it to any of the leading data warehouses via its API or code free replication…N/A
Pricing
Looker StudioNinjaCat
Editions & Modules
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
No answers on this topic
Offerings
Pricing Offerings
Looker StudioNinjaCat
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details——
More Pricing Information
Features
Looker StudioNinjaCat
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
7.8
53 Ratings
7% below category average
NinjaCat
-
Ratings
Pixel Perfect reports7.337 Ratings00 Ratings
Customizable dashboards8.952 Ratings00 Ratings
Report Formatting Templates7.251 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
7.1
52 Ratings
12% below category average
NinjaCat
-
Ratings
Drill-down analysis9.544 Ratings00 Ratings
Formatting capabilities8.248 Ratings00 Ratings
Integration with R or other statistical packages3.224 Ratings00 Ratings
Report sharing and collaboration7.551 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
8.0
52 Ratings
5% below category average
NinjaCat
-
Ratings
Publish to Web8.146 Ratings00 Ratings
Publish to PDF8.745 Ratings00 Ratings
Report Versioning8.033 Ratings00 Ratings
Report Delivery Scheduling6.436 Ratings00 Ratings
Delivery to Remote Servers8.818 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
7.2
51 Ratings
12% below category average
NinjaCat
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)9.651 Ratings00 Ratings
Location Analytics / Geographic Visualization9.248 Ratings00 Ratings
Predictive Analytics5.026 Ratings00 Ratings
Pattern Recognition and Data Mining5.02 Ratings00 Ratings
Best Alternatives
Looker StudioNinjaCat
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Score 8.2 out of 10
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Score 9.4 out of 10
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User Ratings
Looker StudioNinjaCat
Likelihood to Recommend
8.9
(54 ratings)
1.0
(4 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
8.5
(5 ratings)
-
(0 ratings)
Support Rating
6.7
(10 ratings)
7.7
(2 ratings)
User Testimonials
Looker StudioNinjaCat
Likelihood to Recommend
Google
Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.
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NinjaCat Inc.
NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
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Pros
Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
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NinjaCat Inc.
  • It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
  • Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
  • It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
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Cons
Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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NinjaCat Inc.
  • The tool does struggle with handling data from tools that aren't particularly clean.
  • Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
  • Portions of the tool don't work as expected but there are work-arounds in almost all situations.
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Likelihood to Renew
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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NinjaCat Inc.
No answers on this topic
Usability
Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
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NinjaCat Inc.
No answers on this topic
Support Rating
Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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NinjaCat Inc.
The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
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Alternatives Considered
Google
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.
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NinjaCat Inc.
Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use. Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
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Return on Investment
Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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NinjaCat Inc.
  • Improved perception of business by improving reporting
  • Much quicker optimization for clients
  • Stands out ahead of competitors
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ScreenShots