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Looker Studio vs. Snowflake vs. Vertica Analytics Database

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker Studio

    Score8.2 out of 10
    N/ALooker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    Snowflake

    Score8.7 out of 10
    N/AThe Snowflake Cloud Data Platform is the eponymous data warehouse with, from the company in San Mateo, a cloud and SQL based DW that aims to allow users to unify, integrate, analyze, and share previously siloed data in secure, governed, and compliant ways. With it, users can securely access the Data Cloud to share live data with customers and business partners, and connect with other organizations doing business as data consumers, data providers, and data service providers.N/A

    Vertica Analytics Database

    Score10 out of 10
    N/AThe Vertica Analytics Platform supplies enterprise data warehouses with big data analytics capabilities and modernization. Vertica was acquired and supported by OpenText, then sold to Rocket Software in 2026.N/A
    Pricing
    Looker StudioSnowflakeVertica Analytics Database
    Editions & Modules
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Looker StudioSnowflakeVertica Analytics Database
    Free Trial
    NoYesNo
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details———
    More Pricing Information
    Community Pulse
    Looker StudioSnowflakeVertica Analytics Database
    Considered Multiple Products
    Google
    No answer on this topic
    Snowflake Computing
    Chose Snowflake
    We needed scalability and a new way of organizing our data; Snowflake allowed us to have a clearer view of our data warehouses and schemas. Snowflake is also way superior in terms of speed and quick insights from the raw data you query, which is very valuable to us.
    Incentivized
    Chose Snowflake
    Snowflake is a lot faster, feels more lightweight, and is overall easier for our BI team to manage and grant warehouse accesses.
    Incentivized
    Rocket Software
    Chose Vertica Analytics Database
    SAP HANA, Oracle, MySQL, and PostgreSQL are too heavyweight for achieving real-time latency requirements. Google BigQuery is limited to Cloud that makes hard to integrate with a large ingestion pipeline that may have both Cloud-based and on-prem components. Hadoop is much more …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    40 Answers
    100%
    Would buy again
    30 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    38 Answers
    100%
    Delivers good value for the price
    28 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    40 Answers
    100%
    Happy with the feature set
    30 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    31 Answers
    96%
    Lived up to sales and marketing promises
    23 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    33 Answers
    100%
    Implementation went as expected
    25 Answers
    No answers on this topic
    Features
    Looker StudioSnowflakeVertica Analytics Database
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker Studio and Snowflake and Vertica Analytics Database
    Feature
    Looker Studio
    7.0
    62 Ratings
    14% below category average
    Snowflake
    -
    Ratings
    Vertica Analytics Database
    -
    Ratings
    Pixel Perfect reports6.643 Ratings00 Ratings00 Ratings
    Customizable dashboards7.361 Ratings00 Ratings00 Ratings
    Report Formatting Templates7.259 Ratings00 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker Studio and Snowflake and Vertica Analytics Database
    Feature
    Looker Studio
    7.7
    61 Ratings
    2% below category average
    Snowflake
    -
    Ratings
    Vertica Analytics Database
    -
    Ratings
    Drill-down analysis6.851 Ratings00 Ratings00 Ratings
    Formatting capabilities7.057 Ratings00 Ratings00 Ratings
    Integration with R or other statistical packages7.129 Ratings00 Ratings00 Ratings
    Report sharing and collaboration9.759 Ratings00 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker Studio and Snowflake and Vertica Analytics Database
    Feature
    Looker Studio
    8.1
    60 Ratings
    1% below category average
    Snowflake
    -
    Ratings
    Vertica Analytics Database
    -
    Ratings
    Publish to Web8.453 Ratings00 Ratings00 Ratings
    Publish to PDF8.753 Ratings00 Ratings00 Ratings
    Report Versioning8.139 Ratings00 Ratings00 Ratings
    Report Delivery Scheduling7.942 Ratings00 Ratings00 Ratings
    Delivery to Remote Servers7.524 Ratings00 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker Studio and Snowflake and Vertica Analytics Database
    Feature
    Looker Studio
    6.6
    60 Ratings
    16% below category average
    Snowflake
    -
    Ratings
    Vertica Analytics Database
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.260 Ratings00 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.757 Ratings00 Ratings00 Ratings
    Predictive Analytics5.330 Ratings00 Ratings00 Ratings
    Pattern Recognition and Data Mining6.36 Ratings00 Ratings00 Ratings
    Best Alternatives
    Looker StudioSnowflakeVertica Analytics Database
    Small Businesses
    Chartio (discontinued)
    Score7.5 out of 10
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Jet Reports
    Score9.5 out of 10
    Amazon Redshift
    Score8.9 out of 10
    Snowflake
    Score8.7 out of 10
    Enterprises
    Kibana
    Score8.4 out of 10
    Amazon Redshift
    Score8.9 out of 10
    Snowflake
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Looker StudioSnowflakeVertica Analytics Database
    Likelihood to Recommend
    8.3
    (63 ratings)
    9.0
    (44 ratings)
    8.0
    (7 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    7.0
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.4
    (14 ratings)
    8.8
    (20 ratings)
    -
    (0 ratings)
    Support Rating
    6.7
    (10 ratings)
    9.9
    (8 ratings)
    7.9
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Looker StudioSnowflakeVertica Analytics Database
    Likelihood to Recommend
    Google
    Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
    Incentivized
    Read full review
    Snowflake Computing
    Snowflake is well suited when you have to store your data and you want easy scalability and increase or decrease the storage per your requirement. You can also control the computing cost, and if your computing cost is less than or equal to 10% of your storage cost, then you don't have to pay for computing, which makes it cost-effective as well.
    Incentivized
    Read full review
    Rocket Software
    Vertica as a data warehouse to deliver analytics in-house and even to your client base on scale is not rivaled anywhere in the market. Frankly, in my experience it is not even close to equaled. Because it is such a powerful data warehouse, some people attempt to use it as a transactional database. It certainly is not one of those. Individual row inserts are slow and do not perform well. Deletes are a whole other story. RDBMS it is definitely not. OLAP it rocks.
    Incentivized
    Read full review
    Pros
    Google
    • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
    • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
    • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
    Incentivized
    Read full review
    Snowflake Computing
    • Snowflake scales appropriately allowing you to manage expense for peak and off peak times for pulling and data retrieval and data centric processing jobs
    • Snowflake offers a marketplace solution that allows you to sell and subscribe to different data sources
    • Snowflake manages concurrency better in our trials than other premium competitors
    • Snowflake has little to no setup and ramp up time
    • Snowflake offers online training for various employee types
    Incentivized
    Read full review
    Rocket Software
    • Extremely fast query performance - Vertica is one of the fastest query engines out there.
    • Scales to TBs - Scales reasonably well up to 10-20 nodes and 10 - 100s of TB of data.
    • Easy to Use - Fairly easy to user, we made quite some headway with just 1 person running it for a while.
    Incentivized
    Read full review
    Cons
    Google
    • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
    • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
    • Compare to competition they need to improve with notification things.
    Incentivized
    Read full review
    Snowflake Computing
    • Add constraints for views and not just for tables
    • Do not force customers to renew for same or higher amount to avoid loosing unused credits. Already paid credits should not expire (at least within a reasonable time frame), independent of renewal deal size.
    Incentivized
    Read full review
    Rocket Software
    • Could use some work on better integrating with cloud providers and open source technologies. For AWS you will find an AMI in the marketplace and recently a connector for loading data from S3 directly was created. With last release, integration with Kafka was added that can help.
    • Managing large workloads (concurrent queries) is a bit challenging.
    • Having a way to provide an estimate on the duration for currently executing queries / etc. can be helpful. Vertica provides some counters for the query execution engine that are helpful but some may find confusing.
    • Unloading data over JDBC is very slow. We've had to come up with alternatives based on vsql, etc. Not a very clean, official on how to unload data.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
    Incentivized
    Read full review
    Snowflake Computing
    SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to
    Incentivized
    Read full review
    Rocket Software
    No answers on this topic
    Usability
    Google
    Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
    Incentivized
    Read full review
    Snowflake Computing
    Because the fact that you can query tons of data in a few seconds is incredible, it also gives you a lot of functions to format and transform data right in your query, which is ideal when building data models in BI tools like Power BI, it is available as a connector in the most used BI tools worldwide.
    Incentivized
    Read full review
    Rocket Software
    No answers on this topic
    Support Rating
    Google
    I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
    Incentivized
    Read full review
    Snowflake Computing
    We have had terrific experiences with Snowflake support. They have drilled into queries and given us tremendous detail and helpful answers. In one case they even figured out how a particular product was interacting with Snowflake, via its queries, and gave us detail to go back to that product's vendor because the Snowflake support team identified a fault in its operation. We got it solved without lots of back-and-forth or finger-pointing because the Snowflake team gave such detailed information.
    Incentivized
    Read full review
    Rocket Software
    I haven't had any recent opportunity to reach out to Vertica support. From what I remember, I believe whenever I reached out to them the experience was smooth.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
    Incentivized
    Read full review
    Snowflake Computing
    I have had the experience of using one more database management system at my previous workplace. What Snowflake provides is better user-friendly consoles, suggestions while writing a query, ease of access to connect to various BI platforms to analyze, [and a] more robust system to store a large amount of data. All these functionalities give the better edge to Snowflake.
    Incentivized
    Read full review
    Rocket Software
    Vertica performs well when the query has good stats and is tuned well. Options for GUI clients are ugly and outdated. IO optimized: it's a columnar store with no indexing structures to maintain like traditional databases. The indexing is achieved by storing the data sorted on disk, which itself is run transparently as a background process.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Free, so the only investment is time
    • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
    • The time spent formatting the templates or building connectors can have a negative impact on ROI
    • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
    Incentivized
    Read full review
    Snowflake Computing
    • With separate compute and storage feature, the queries get executed quickly and it improves our overall productivity.
    • Earlier we were using a different product for analytical purposes, but with Snowflake's in-built analytical feature we are now able to save money.
    • Snowflake is cost efficient, features like auto suspend for compute resources helped to control the costs.
    Incentivized
    Read full review
    Rocket Software
    • Positive impact on ROI by being able to get customer insights in real-time.
    • Positive ROI through reduced time to set-up and maintain Vertica instances.
    Incentivized
    Read full review
    ScreenShots

    Snowflake Screenshots

    Screenshot of Snowflake Installation