TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker

    Score8.1 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    Pricing
    LookerMagnolia
    Editions & Modules
    No answers on this topic
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    Offerings
    Pricing Offerings
    LookerMagnolia
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsMust contact sales team for pricing.—
    More Pricing Information
    Community Pulse
    LookerMagnolia
    Considered Both Products
    Google
    No answer on this topic
    Magnolia
    Chose Magnolia
    We were looking at Contentful and Magnolia. But Magnolia price-wise as well and implementation wise was easier when we migrated to AWS.
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    85 Answers
    100%
    Would buy again
    58 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    75 Answers
    100%
    Delivers good value for the price
    49 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    87 Answers
    100%
    Happy with the feature set
    58 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    55 Answers
    98%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    69 Answers
    98%
    Implementation went as expected
    53 Answers
    Features
    LookerMagnolia
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker and Magnolia
    Feature
    Looker
    7.4
    134 Ratings
    10% below category average
    Magnolia
    -
    Ratings
    Pixel Perfect reports6.5110 Ratings00 Ratings
    Customizable dashboards8.2133 Ratings00 Ratings
    Report Formatting Templates7.5115 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker and Magnolia
    Feature
    Looker
    6.8
    132 Ratings
    16% below category average
    Magnolia
    -
    Ratings
    Drill-down analysis6.3128 Ratings00 Ratings
    Formatting capabilities6.6130 Ratings00 Ratings
    Integration with R or other statistical packages5.655 Ratings00 Ratings
    Report sharing and collaboration8.8131 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker and Magnolia
    Feature
    Looker
    7.9
    128 Ratings
    4% below category average
    Magnolia
    -
    Ratings
    Publish to Web7.7105 Ratings00 Ratings
    Publish to PDF7.8113 Ratings00 Ratings
    Report Versioning7.984 Ratings00 Ratings
    Report Delivery Scheduling8.2110 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker and Magnolia
    Feature
    Looker
    6.6
    128 Ratings
    19% below category average
    Magnolia
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.7124 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.5110 Ratings00 Ratings
    Predictive Analytics4.66 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker and Magnolia
    Feature
    Looker
    7.3
    128 Ratings
    15% below category average
    Magnolia
    -
    Ratings
    Multi-User Support (named login)7.5120 Ratings00 Ratings
    Role-Based Security Model7.2105 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)7.2122 Ratings00 Ratings
    Report-Level Access Control7.360 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker and Magnolia
    Feature
    Looker
    5.2
    95 Ratings
    39% below category average
    Magnolia
    -
    Ratings
    Responsive Design for Web Access4.991 Ratings00 Ratings
    Mobile Application5.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile5.885 Ratings00 Ratings
    Security
    Comparison of Security features of Looker and Magnolia
    Feature
    Looker
    -
    Ratings
    Magnolia
    8.1
    69 Ratings
    2% below category average
    Role-based user permissions00 Ratings8.169 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Looker and Magnolia
    Feature
    Looker
    -
    Ratings
    Magnolia
    8.1
    68 Ratings
    4% above category average
    API00 Ratings8.561 Ratings
    Internationalization / multi-language00 Ratings7.761 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Looker and Magnolia
    Feature
    Looker
    -
    Ratings
    Magnolia
    8.0
    74 Ratings
    2% above category average
    WYSIWYG editor00 Ratings8.565 Ratings
    Code quality / cleanliness00 Ratings8.465 Ratings
    Admin section00 Ratings8.070 Ratings
    Page templates00 Ratings8.972 Ratings
    Library of website themes00 Ratings7.01 Ratings
    Mobile optimization / responsive design00 Ratings8.563 Ratings
    Publishing workflow00 Ratings7.573 Ratings
    Form generator00 Ratings6.958 Ratings
    Web Content Management
    Comparison of Web Content Management features of Looker and Magnolia
    Feature
    Looker
    -
    Ratings
    Magnolia
    7.5
    69 Ratings
    0% below category average
    Content taxonomy00 Ratings7.663 Ratings
    SEO support00 Ratings7.263 Ratings
    Bulk management00 Ratings7.657 Ratings
    Availability / breadth of extensions00 Ratings7.962 Ratings
    Community / comment management00 Ratings6.951 Ratings
    Best Alternatives
    LookerMagnolia
    Small Businesses
    Cyfe
    Score4 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LookerMagnolia
    Likelihood to Recommend
    8.0
    (134 ratings)
    8.1
    (78 ratings)
    Likelihood to Renew
    9.2
    (8 ratings)
    8.1
    (9 ratings)
    Usability
    8.8
    (12 ratings)
    8.0
    (68 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    8.5
    (67 ratings)
    Support Rating
    8.8
    (14 ratings)
    9.1
    (3 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.5
    (51 ratings)
    -
    (0 ratings)
    Data Sources
    7.3
    (51 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    LookerMagnolia
    Likelihood to Recommend
    Google
    When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
    Incentivized
    Read full review
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    Pros
    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
    Read full review
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    Cons
    Google
    • Documentation is scarce, and very difficult to find when you need it.
    • Pricing is unclear, particularly as you look to scale your reports across the business.
    • Data from other sources is not represented in the system as well as first party Google services.
    Incentivized
    Read full review
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
    Read full review
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
    Read full review
    Usability
    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
    Read full review
    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No objections
    Incentivized
    Read full review
    Magnolia
    No answers on this topic
    Performance
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
    Read full review
    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    Support Rating
    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
    Read full review
    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    Implementation Rating
    Google
    Very satisfied, easy to implement
    Incentivized
    Read full review
    Magnolia
    No answers on this topic
    Alternatives Considered
    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
    Read full review
    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Google
    Perfect price to performance
    Incentivized
    Read full review
    Magnolia
    No answers on this topic
    Return on Investment
    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
    Read full review
    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
    Read full review
    ScreenShots

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor