Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.3 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Microsoft BI (MSBI)
Score 8.8 out of 10
N/A
Microsoft BI is a business intelligence product used for data analysis and generating reports on server-based data. It features unlimited data analysis capacity with its reporting engine, SQL Server Reporting Services alongside ETL, master data management, and data cleansing.
$14
per month per user
Pricing
LookerMicrosoft BI (MSBI)
Editions & Modules
No answers on this topic
Power BI Pro
$14
per month per user
Power BI Premium
$24
per month per user
Offerings
Pricing Offerings
LookerMicrosoft BI (MSBI)
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
LookerMicrosoft BI (MSBI)
Considered Both Products
Looker
Chose Looker
Looker is a free and easier analytics and dashboard tool. It provides enough data and features to get things done and analyze marketing data. The other tools have more advanced features and are more suited for other things besides marketing.
Chose Looker
Looker Studio is not as robust as Tableau or Microsoft BI. So it does not provide quite as much insight or depth and it has more limitations overall then the other major reporting products. However, it is also free and connects perfectly with other Google products. Plus, all of …
Chose Looker
Looker is web based app and much easier to use.¨ON the othe hand Power BI offers robust integration with Microsoft products (like Azure, SQL Server, and Excel) and a wide range of other data sources. Power BI's ability to seamlessly connect and import data from these sources is …
Chose Looker
Looker provides really excellent customer service in comparison to other similar products. The sharing aspect of Looker is also a big plus, which allows multiple users to access the data at the same time. We have also found it to stand out among competitors with its dashboard …
Chose Looker
Looker stacks up very well against the other tools we have evaluated and used. All the tools have their own pros and cons. Looker had a better edge in terms of visualizations when we chose to use it. After several updates, other tools began to have newer features. Looker still …
Microsoft BI (MSBI)
Chose Microsoft BI (MSBI)
MSBI for my company is a like using a car that has a good balance of features, is easy to use, has good support, and works well with other things or requirement you may have.
We specifically chose it because it is one of the promising platform whose support team will never let …
Chose Microsoft BI (MSBI)
Unlike Oracle Business Intelligence Cloud Service (OBICS), Microsoft BI offers a good range of visualisation options. However, it falls behind in terms of data management capabilities. If your requirements are more data intensive and less reporting intensive, then Microsoft BI …
Chose Microsoft BI (MSBI)
Specific data displays are some of the strongest aspects of Microsoft BI when compared to alternate programs. It also does a superior job in compatibility with many programs, especially those from Microsoft. Since my company primarily uses Office 365 and other Microsoft …
Features
LookerMicrosoft BI (MSBI)
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
7.5
132 Ratings
9% below category average
Microsoft BI (MSBI)
9.9
49 Ratings
19% above category average
Pixel Perfect reports6.7108 Ratings9.942 Ratings
Customizable dashboards8.3131 Ratings9.849 Ratings
Report Formatting Templates7.5113 Ratings9.947 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
7.1
130 Ratings
12% below category average
Microsoft BI (MSBI)
9.9
49 Ratings
21% above category average
Drill-down analysis6.9126 Ratings9.944 Ratings
Formatting capabilities6.8128 Ratings9.849 Ratings
Integration with R or other statistical packages5.854 Ratings9.939 Ratings
Report sharing and collaboration8.8129 Ratings9.949 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.0
126 Ratings
3% below category average
Microsoft BI (MSBI)
9.9
48 Ratings
18% above category average
Publish to Web7.6104 Ratings9.944 Ratings
Publish to PDF8.3112 Ratings9.944 Ratings
Report Versioning7.782 Ratings9.940 Ratings
Report Delivery Scheduling8.4108 Ratings9.943 Ratings
Delivery to Remote Servers00 Ratings9.924 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.5
126 Ratings
21% below category average
Microsoft BI (MSBI)
9.9
48 Ratings
21% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.6122 Ratings9.947 Ratings
Location Analytics / Geographic Visualization7.3108 Ratings9.944 Ratings
Predictive Analytics4.66 Ratings9.942 Ratings
Pattern Recognition and Data Mining00 Ratings9.92 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
7.4
126 Ratings
14% below category average
Microsoft BI (MSBI)
9.9
49 Ratings
15% above category average
Multi-User Support (named login)7.8118 Ratings9.946 Ratings
Role-Based Security Model7.2103 Ratings9.943 Ratings
Multiple Access Permission Levels (Create, Read, Delete)7.3120 Ratings9.946 Ratings
Report-Level Access Control7.358 Ratings9.92 Ratings
Single Sign-On (SSO)00 Ratings9.928 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.5
94 Ratings
34% below category average
Microsoft BI (MSBI)
8.8
39 Ratings
13% above category average
Responsive Design for Web Access5.790 Ratings8.936 Ratings
Mobile Application5.01 Ratings8.027 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.184 Ratings10.036 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Looker
-
Ratings
Microsoft BI (MSBI)
9.9
21 Ratings
24% above category average
REST API00 Ratings9.919 Ratings
Javascript API00 Ratings9.919 Ratings
iFrames00 Ratings9.918 Ratings
Java API00 Ratings9.917 Ratings
Themeable User Interface (UI)00 Ratings9.918 Ratings
Customizable Platform (Open Source)00 Ratings9.817 Ratings
Best Alternatives
LookerMicrosoft BI (MSBI)
Small Businesses
Yellowfin
Yellowfin
Score 8.7 out of 10
Yellowfin
Yellowfin
Score 8.7 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
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User Ratings
LookerMicrosoft BI (MSBI)
Likelihood to Recommend
8.3
(132 ratings)
9.9
(73 ratings)
Likelihood to Renew
9.3
(8 ratings)
8.0
(25 ratings)
Usability
8.8
(12 ratings)
10.0
(15 ratings)
Availability
10.0
(1 ratings)
9.5
(2 ratings)
Performance
6.0
(1 ratings)
7.0
(2 ratings)
Support Rating
8.8
(14 ratings)
8.9
(15 ratings)
In-Person Training
-
(0 ratings)
6.9
(3 ratings)
Online Training
-
(0 ratings)
8.5
(2 ratings)
Implementation Rating
10.0
(1 ratings)
9.6
(7 ratings)
Configurability
10.0
(1 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
LookerMicrosoft BI (MSBI)
Likelihood to Recommend
Google
When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
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Microsoft
Microsoft BI is well suited for Stream analytics, easy data integration, report creation and UI/UX designs (limited but what all available are great ones) Microsoft BI may be less appropriate for handling huge number of datasets and difficult queries. It may also be difficult for a company with heavy data.
Read full review
Pros
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
Read full review
Microsoft
  • Comparatively easy to use compared to other data analytics solutions, collaborating with other colleagues on data work is simple.
  • Using Visual Studio for database, ETL, reporting, and analytics development save time and money.
  • Transfer of data from one application to another via Excel and comparison of data attributes between applications
  • Dashboard functionality, as well as Python support, are available, allowing you to add additional charts and graphs.
Read full review
Cons
Google
  • Documentation is scarce, and very difficult to find when you need it.
  • Pricing is unclear, particularly as you look to scale your reports across the business.
  • Data from other sources is not represented in the system as well as first party Google services.
Read full review
Microsoft
  • The race to perfect gathering of Non-Traditional datasets is on-going; with Microsoft arguably not the leader of the pack in this category.
  • Licensing options for PowerBI visualizations may be a factor. I.e. if you need to implement B2C PowerBI visualizations, the cost is considerably high especially for startups.
  • Some clients are still resistant putting their data on the cloud, which restricts lots of functionality to Power BI.
Read full review
Likelihood to Renew
Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
Read full review
Microsoft
Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
Read full review
Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Microsoft
The Microsoft BI tools have great usability for both developers and end users alike. For developers familiar with Visual Studio, there is little learning curve. For those not, the single Visual Studio IDE means not having to learn separate tools for each component. For end-users, the web interface for SSRS is simple to navigate with intuitive controls. For ad-hoc analysis, Excel can connect directly to SSAS and provide a pivot table like experience which is familiar to many users. For database development, there is beginning to be some confusion, as there are now three tool choices (VS, SSMS, Azure Data Studio) for developers. I would like to see Azure Data Studio become the superset of SSMS and eventually supplant it.
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Reliability and Availability
Google
No objections
Read full review
Microsoft
The product has been reliable.
Read full review
Performance
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Microsoft
SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
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Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Microsoft
While support from Microsoft isn't necessarily always best of breed, you're also not paying the price for premium support that you would on other platforms. The strength of the stack is in the ecosystem that surrounds it. In contrast to other products, there are hundreds, even thousands of bloggers that post daily as well as vibrant user communities that surround the tool. I've had much better luck finding help with SQL Server related issues than I have with any other product, but that help doesn't always come directly from Microsoft.
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In-Person Training
Google
No answers on this topic
Microsoft
This training was more directed toward what the product was capable of rather than actual programming.
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Online Training
Google
No answers on this topic
Microsoft
I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
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Implementation Rating
Google
Very satisfied, easy to implement
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Microsoft
We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.
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Alternatives Considered
Google
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
Read full review
Microsoft
We have used the built in ConnectWise Manager reports and custom reports. The reports provide static data. PowerBI shows us live data we can drill down into and easily adjust parameters. It's much more useful than a static PDF report.
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Contract Terms and Pricing Model
Google
Perfect price to performance
Read full review
Microsoft
No answers on this topic
Return on Investment
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
Read full review
Microsoft
  • As a SaaS provider we see being able to provide self-service BI to our client users as a competitive advantage. In fact the MSSQL enabled BI is a contributing factor to many winning RFPs we have done for prospective client organisations.
  • However MSSQL BI requires extensive knowledge and skills to design and develop data warehouses & data models as a foundation to support business analysts and users to interrogate data effectively and efficiently. Often times we find having strong in-house MSSQL expertise is a bless.
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ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.