Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.2 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Microsoft BI (MSBI)
Score 8.4 out of 10
N/A
Microsoft BI is a business intelligence product used for data analysis and generating reports on server-based data. It features unlimited data analysis capacity with its reporting engine, SQL Server Reporting Services alongside ETL, master data management, and data cleansing.
$9.99
per user/per month
Pricing
LookerMicrosoft BI (MSBI)
Editions & Modules
No answers on this topic
Power BI Pro
$9.99
per user/per month
Power BI Premium
4,995
per month
Offerings
Pricing Offerings
LookerMicrosoft BI (MSBI)
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
LookerMicrosoft BI (MSBI)
Considered Both Products
Looker
Chose Looker
Looker is web based app and much easier to use.¨ON the othe hand Power BI offers robust integration with Microsoft products (like Azure, SQL Server, and Excel) and a wide range of other data sources. Power BI's ability to seamlessly connect and import data from these sources is …
Chose Looker
Looker provides really excellent customer service in comparison to other similar products. The sharing aspect of Looker is also a big plus, which allows multiple users to access the data at the same time. We have also found it to stand out among competitors with its dashboard …
Chose Looker
Looker stacks up very well against the other tools we have evaluated and used. All the tools have their own pros and cons. Looker had a better edge in terms of visualizations when we chose to use it. After several updates, other tools began to have newer features. Looker still …
Microsoft BI (MSBI)
Chose Microsoft BI (MSBI)
MSBI for my company is a like using a car that has a good balance of features, is easy to use, has good support, and works well with other things or requirement you may have.
We specifically chose it because it is one of the promising platform whose support team will never let …
Chose Microsoft BI (MSBI)
Unlike Oracle Business Intelligence Cloud Service (OBICS), Microsoft BI offers a good range of visualisation options. However, it falls behind in terms of data management capabilities. If your requirements are more data intensive and less reporting intensive, then Microsoft BI …
Chose Microsoft BI (MSBI)
Specific data displays are some of the strongest aspects of Microsoft BI when compared to alternate programs. It also does a superior job in compatibility with many programs, especially those from Microsoft. Since my company primarily uses Office 365 and other Microsoft …
Top Pros
Top Cons
Features
LookerMicrosoft BI (MSBI)
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
8.1
95 Ratings
1% below category average
Microsoft BI (MSBI)
8.6
49 Ratings
5% above category average
Pixel Perfect reports7.679 Ratings9.042 Ratings
Customizable dashboards8.894 Ratings8.049 Ratings
Report Formatting Templates7.980 Ratings8.947 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
8.1
95 Ratings
0% below category average
Microsoft BI (MSBI)
8.7
49 Ratings
7% above category average
Drill-down analysis8.292 Ratings8.944 Ratings
Formatting capabilities7.493 Ratings8.049 Ratings
Integration with R or other statistical packages8.038 Ratings8.939 Ratings
Report sharing and collaboration8.695 Ratings8.949 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.6
91 Ratings
3% above category average
Microsoft BI (MSBI)
8.9
48 Ratings
6% above category average
Publish to Web8.575 Ratings9.044 Ratings
Publish to PDF8.781 Ratings9.044 Ratings
Report Versioning8.261 Ratings8.940 Ratings
Report Delivery Scheduling8.981 Ratings8.943 Ratings
Delivery to Remote Servers00 Ratings8.924 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.8
92 Ratings
17% below category average
Microsoft BI (MSBI)
9.0
48 Ratings
11% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.190 Ratings8.947 Ratings
Location Analytics / Geographic Visualization7.679 Ratings8.944 Ratings
Predictive Analytics4.66 Ratings8.942 Ratings
Pattern Recognition and Data Mining00 Ratings9.01 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
8.5
91 Ratings
1% below category average
Microsoft BI (MSBI)
9.0
49 Ratings
5% above category average
Multi-User Support (named login)8.986 Ratings8.946 Ratings
Role-Based Security Model8.379 Ratings8.943 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.686 Ratings9.046 Ratings
Report-Level Access Control8.427 Ratings9.01 Ratings
Single Sign-On (SSO)00 Ratings9.028 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.8
67 Ratings
31% below category average
Microsoft BI (MSBI)
8.5
39 Ratings
6% above category average
Responsive Design for Web Access6.764 Ratings8.036 Ratings
Mobile Application5.01 Ratings8.027 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.559 Ratings9.936 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Looker
-
Ratings
Microsoft BI (MSBI)
8.8
21 Ratings
10% above category average
REST API00 Ratings8.919 Ratings
Javascript API00 Ratings8.919 Ratings
iFrames00 Ratings9.018 Ratings
Java API00 Ratings9.017 Ratings
Themeable User Interface (UI)00 Ratings8.918 Ratings
Customizable Platform (Open Source)00 Ratings8.017 Ratings
Best Alternatives
LookerMicrosoft BI (MSBI)
Small Businesses
BrightGauge
BrightGauge
Score 8.9 out of 10
BrightGauge
BrightGauge
Score 8.9 out of 10
Medium-sized Companies
Reveal
Reveal
Score 9.9 out of 10
Reveal
Reveal
Score 9.9 out of 10
Enterprises
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
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User Ratings
LookerMicrosoft BI (MSBI)
Likelihood to Recommend
8.4
(96 ratings)
8.7
(73 ratings)
Likelihood to Renew
9.0
(4 ratings)
8.0
(25 ratings)
Usability
8.8
(12 ratings)
8.9
(14 ratings)
Availability
-
(0 ratings)
9.5
(2 ratings)
Performance
-
(0 ratings)
7.0
(2 ratings)
Support Rating
8.8
(14 ratings)
8.9
(15 ratings)
In-Person Training
-
(0 ratings)
6.9
(3 ratings)
Online Training
-
(0 ratings)
8.5
(2 ratings)
Implementation Rating
-
(0 ratings)
9.6
(7 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
LookerMicrosoft BI (MSBI)
Likelihood to Recommend
Google
Quick dashboards from Google Sheets - Easier to do the graphs than in Google Sheets - Operational dashboards to be used in the day-to-day work - It is good both for retrospective data and to do a pulse check of the current status - Better for not giant amounts of data and not multiple data sources. - If you need a lot of graphs to be displayed on the same page, it can be a bit glitchy during configuration (then the use works fine).
Read full review
Microsoft
Microsoft BI is well suited for Stream analytics, easy data integration, report creation and UI/UX designs (limited but what all available are great ones) Microsoft BI may be less appropriate for handling huge number of datasets and difficult queries. It may also be difficult for a company with heavy data.
Read full review
Pros
Google
  • Filtering - you can filter across different dimensions and metrics to get a more specific "cut" of data
  • Refreshing - data automatically ingests into Looker which allows reports to be updated and backfilled in real time
  • Conditional Reporting - you can leverage Looker's reporting features to flag when a given metric or KPI falls below or above a specified threshold. For example, if you had a daily sales benchmark in a SAAS organization, you could use Looker to flag whenever daily sales falls above or below the benchmark
Read full review
Microsoft
  • Comparatively easy to use compared to other data analytics solutions, collaborating with other colleagues on data work is simple.
  • Using Visual Studio for database, ETL, reporting, and analytics development save time and money.
  • Transfer of data from one application to another via Excel and comparison of data attributes between applications
  • Dashboard functionality, as well as Python support, are available, allowing you to add additional charts and graphs.
Read full review
Cons
Google
  • Looker is less graphical or pictorial which makes it less attractive
  • Consumes a lot of memory when there are multiple rows and columns, impacts performance too
  • At times when we download huge chunks of raw data from Looker dashbords, the time taken to prepare the file is enormous - The user fails to understand if Looker has frozen or if the data is getting prepared in the background for downloading. In turn, user ends up triggering multiple downloads
Read full review
Microsoft
  • The race to perfect gathering of Non-Traditional datasets is on-going; with Microsoft arguably not the leader of the pack in this category.
  • Licensing options for PowerBI visualizations may be a factor. I.e. if you need to implement B2C PowerBI visualizations, the cost is considerably high especially for startups.
  • Some clients are still resistant putting their data on the cloud, which restricts lots of functionality to Power BI.
Read full review
Likelihood to Renew
Google
We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.
Read full review
Microsoft
Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
Read full review
Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
Read full review
Microsoft
The Microsoft BI tools have great usability for both developers and end users alike. For developers familiar with Visual Studio, there is little learning curve. For those not, the single Visual Studio IDE means not having to learn separate tools for each component. For end-users, the web interface for SSRS is simple to navigate with intuitive controls. For ad-hoc analysis, Excel can connect directly to SSAS and provide a pivot table like experience which is familiar to many users. For database development, there is beginning to be some confusion, as there are now three tool choices (VS, SSMS, Azure Data Studio) for developers. I would like to see Azure Data Studio become the superset of SSMS and eventually supplant it.
Read full review
Reliability and Availability
Google
No answers on this topic
Microsoft
The product has been reliable.
Read full review
Performance
Google
No answers on this topic
Microsoft
SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
Read full review
Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
Read full review
Microsoft
While support from Microsoft isn't necessarily always best of breed, you're also not paying the price for premium support that you would on other platforms. The strength of the stack is in the ecosystem that surrounds it. In contrast to other products, there are hundreds, even thousands of bloggers that post daily as well as vibrant user communities that surround the tool. I've had much better luck finding help with SQL Server related issues than I have with any other product, but that help doesn't always come directly from Microsoft.
Read full review
In-Person Training
Google
No answers on this topic
Microsoft
This training was more directed toward what the product was capable of rather than actual programming.
Read full review
Online Training
Google
No answers on this topic
Microsoft
I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
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Implementation Rating
Google
No answers on this topic
Microsoft
We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.
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Alternatives Considered
Google
Looker is an off-the-shelf, free tool for Google business users. Other than the internal cost of time to build, we had no costs to set up what we needed to do. Knowledge sharing internally and using templates greatly reduced this cost, making the overall cost very low.
Read full review
Microsoft
We have used the built in ConnectWise Manager reports and custom reports. The reports provide static data. PowerBI shows us live data we can drill down into and easily adjust parameters. It's much more useful than a static PDF report.
Read full review
Return on Investment
Google
  • Allowing others to self-serve their own analytics and connect it to Looker simply and easily has helped unblock the central data team so they can instead focus on validated dashboards whilst stakeholders manage their day-to-day analysis themselves. Countless engineering hours have been freed up by not having to manage every user permission for each BI tool; we have a BYOBI approach; Bring Your Own BI
  • Creation and management of a semantic layer (LookML =Looker Modeling Language ) allows peoples sandboxes and production databases to become clutter free. Minor adjustments, conditional fields, and even some modelling can all be done in LookML which doesn't need oversight or governance from the central data team.
  • LookML, specifying drilldown fields and their sub-queries, as well as generally creating dynamic parameters with Liquid are all great features, but can have a steep learning curve. it may take some time to understand how to create this middle layer correctly, or even pose a risk of inheriting complex code from another source which can be unmaintainable if it becomes too big. Some level of governance is recommended if Looker is used by a large number of editors.
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Microsoft
  • As a SaaS provider we see being able to provide self-service BI to our client users as a competitive advantage. In fact the MSSQL enabled BI is a contributing factor to many winning RFPs we have done for prospective client organisations.
  • However MSSQL BI requires extensive knowledge and skills to design and develop data warehouses & data models as a foundation to support business analysts and users to interrogate data effectively and efficiently. Often times we find having strong in-house MSSQL expertise is a bless.
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ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.