Sprout Review.
October 26, 2024

Sprout Review.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Sprout Social

We use Sprout to post to all of our channels, maintaining a detailed calendar to deliver our output. We also monitor the performance of content both on a local and national level. We run comparisons on competitors, combined with social listening, as well as reporting on all of our channels as a whole. We would not be able to do this natively, so this is a huge time saver and enables to be more efficient and have one place to address all needs for social strategy.

Pros

  • Compose tool for social posts.
  • Reporting and Analytics.
  • Content Management.

Cons

  • The UX of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post.
  • The ability to find and analyse content from competitors.
  • It has definitely streamlined our output and allowed us to access metrics, content performance, and engagement all within a few clicks.
It enables us to compare performance YOY, both locally and nationally, allowing us to see what does and doesnt work. The Social landscape is constantly changing and adapting, and having a tool like Sprout gives us that edge in staying ahead and making decisions based on performance.
The tools themselves are fully comprehensive, and you have the scope to adapt them to your own individual ways of working. However, being part of a team that focuses on different aspects means there can sometimes be redundant features that could get in the way of the most optimal workflow for that user, and therefore, the UX can be a little more complex than necessary.
We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.

Do you think Sprout Social delivers good value for the price?

Not sure

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

I use Sprout every day to monitor content and incorporate this into our weekly reports. Sprout is so powerful that we can load a week's worth of content almost instantly. Where it is less appropriate would be for local channels to focus on an individual level. We use this mainly for our national channels.

Sprout Social Feature Ratings

9.0
Boolean keyword searches
9
Filtering out noise/spam
9
Sentiment analysis
8
Broad channel coverage
10
8.0
Content planning and scheduling
9
Audience targeting
8
Content optimization
8
Workflow management
7
7.0
Automated routing and prioritization
7
Customer interaction histories
7
Bulk actions
Not Rated
8.0
Lead generation
Not Rated
Content marketing
8
8.0
Twitter
8
Facebook
8
LinkedIn
Not Rated
Google+
Not Rated
Instagram
8
Pinterest
Not Rated
8.0
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
8
8.0
Role-based user permissions & privileges
8
Mobile access
8

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