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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Aurea Campaign Manager

    Score6 out of 10
    N/ALyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A

    Twilio

    Score7.7 out of 10
    N/ATwilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.

    $0

    per min per participant

    Pricing
    Aurea Campaign ManagerTwilio
    Editions & Modules
    No answers on this topic
    Programmable Video
    $0.0015
    per min per participant
    WhatsApp Business API
    $0.0042
    Per WhatsApp Template message sent
    WhatsApp Business API
    $0.005
    Per WhatsApp session message
    Elastic SIP Trunking
    $0.007
    Per min for termination
    Programmable Messaging
    $0.0075
    per message sent or received
    Programmable Voice
    $0.0085
    per minute to receive a call
    Programmable Voice
    $0.013
    per min to make a call
    Elastic SIP Trunking
    $0.045
    Per min for origination
    Twilio Conversations
    $0.05
    per active user per month
    Twilio Authy
    $0.09
    per authentication
    Programmable Wireless
    $0.1
    per MB
    Twilio Flex (Contact Center)
    $1
    per active user hour (5000 hours free)
    Programmable Wireless
    $2.00
    per SIM card
    Twilio SendGrid Email API
    $14.95
    per month up to 100k emails. (Up to 40k emails free for 30 days)
    Twilio SendGrid Marketing Campaigns
    $15
    per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
    Twilio Flex (Contact Center)
    $150
    per named user per month (5000 hours free)
    Offerings
    Pricing Offerings
    Aurea Campaign ManagerTwilio
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—1. Pay-as-you-go pricing: Simple usage-based pricing without contracts. 2. Volume discounts: Discounts trigger as usage grows. 3. Free trial credit that includes full API access.
    More Pricing Information
    Community Pulse
    Aurea Campaign ManagerTwilio
    Considered Both Products
    Aurea
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    92%
    Would buy again
    66 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    58 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    68 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    56 Answers
    Features
    Aurea Campaign ManagerTwilio
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Aurea Campaign Manager and Twilio
    Feature
    Aurea Campaign Manager
    5.0
    1 Ratings
    47% below category average
    Twilio
    -
    Ratings
    WYSIWYG email editor2.01 Ratings00 Ratings
    Dynamic content5.01 Ratings00 Ratings
    Ability to test dynamic content7.01 Ratings00 Ratings
    Landing pages4.01 Ratings00 Ratings
    A/B testing5.01 Ratings00 Ratings
    Mobile optimization6.01 Ratings00 Ratings
    Email deliverability reporting8.01 Ratings00 Ratings
    List management4.01 Ratings00 Ratings
    Triggered drip sequences4.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Aurea Campaign Manager and Twilio
    Feature
    Aurea Campaign Manager
    6.0
    1 Ratings
    24% below category average
    Twilio
    -
    Ratings
    Dashboards4.01 Ratings00 Ratings
    Standard reports6.01 Ratings00 Ratings
    Custom reports8.01 Ratings00 Ratings
    Best Alternatives
    Aurea Campaign ManagerTwilio
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Simplify360
    Score7.8 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Customer.io
    Score9.1 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    SAP Service Cloud
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Aurea Campaign ManagerTwilio
    Likelihood to Recommend
    8.0
    (5 ratings)
    8.1
    (94 ratings)
    Likelihood to Renew
    8.0
    (3 ratings)
    7.5
    (5 ratings)
    Usability
    8.0
    (1 ratings)
    9.5
    (10 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    8.0
    (38 ratings)
    Support Rating
    8.0
    (1 ratings)
    5.7
    (16 ratings)
    Online Training
    5.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    9.5
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Aurea Campaign ManagerTwilio
    Likelihood to Recommend
    Aurea
    I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
    Incentivized
    Read full review
    Twilio
    I have tried other competitors. But I always end up going back to Twilio because I feel like it is dependable, easy to use, and, has competitive pricing. The only time I wouldn't recommend Twilio to someone as if they are completely inexperienced about using webhooks or APIs. Because you can't really just sign up and start using Twilio without connecting it to another platform first.
    Incentivized
    Read full review
    Pros
    Aurea
    • I like the file import process - quick and efficient.
    • List segmentation is thorough.
    • Campaign monitoring is easily accessible and accurate.
    Incentivized
    Read full review
    Twilio
    • Easy to see my team in one place, when they log in and out and what call status they are in.
    • Twilio is a simple, user friendly way to log in and out of work activities.
    • Excellent services and support.
    • The omnichannel feature which allows agents to get request from all channels.
    Incentivized
    Read full review
    Cons
    Aurea
    • PHP API
    • Segmentation
    • Creating messages via API calls
    Incentivized
    Read full review
    Twilio
    • Control panel. Often, navigating through lists is challenging. I want endless scrolling, not pagination.
    • Conversational intelligence service require a Language. I would like it to detect it.
    • We would like to have some credit on clients that chose to use their own Twilio account.
    Incentivized
    Read full review
    Likelihood to Renew
    Aurea
    Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
    Read full review
    Twilio
    Unless we can get this handled quickly -- less than 1 week -- we will likely switch to another provider who, in my opinion, we'll have to spend close to $3,000 in development time to build a new integration for texting. Our clients need texting and I feel Twilio has failed us miserably.
    Incentivized
    Read full review
    Usability
    Aurea
    Super easy to use.
    Read full review
    Twilio
    Twilio has well documented APIs and examples. There are several tutorials, videos and Q&As regarding their services. So, usability is very good. I must say that advanced knowledge of telephony, API/Programming and error-handling is essential to make good use of Twilio. It's not just plug-and-play unless you are integrated with a system that has all of the programming built for it.
    Incentivized
    Read full review
    Reliability and Availability
    Aurea
    No issue.
    Read full review
    Twilio
    No answers on this topic
    Performance
    Aurea
    Running larger segments can take some time.
    Read full review
    Twilio
    Twilio executes what it is designed to do: send SMS messages at scale while providing very good deliverability. I believe that Twilio is very good at what we use for adding SMS messages to our comms strategy. We can see those messages get opened and replied to, which is exactly what we are looking to achieve.
    Incentivized
    Read full review
    Support Rating
    Aurea
    I found one really good tech support guru and stuck with him forever.
    Read full review
    Twilio
    I have not had to communicate with Twilio support in the last 3 years but my past experience with them has been very positive. They replied to my previous requests promptly and kept me well informed to resolve my inquiries. With their documentation that's available, I hardly imagine why anyone would need to contact support since it's all there in a concise and easy to understand format. It would probably take you longer to type out a support ticket than to just open their doc websites.
    Incentivized
    Read full review
    Implementation Rating
    Aurea
    Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
    Incentivized
    Read full review
    Twilio
    The developer APIs and SDKs are super easy to follow.
    Incentivized
    Read full review
    Alternatives Considered
    Aurea
    They are much better
    Incentivized
    Read full review
    Twilio
    We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy with Twilio now and have no desire to start over.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Aurea
    No answers on this topic
    Twilio
    Being in South Africa, direct local currency support would be nice
    Incentivized
    Read full review
    Return on Investment
    Aurea
    • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
    • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
    Incentivized
    Read full review
    Twilio
    • We found that associates who had the opportunity to respond to a survey about their assigned job were 37% more likely to return to a job site
    • We were able to reduce the number of resources required to manually respond to associates using Twilio Studio, so those resources could have more time to complete other tasks
    • We were able to scale the number of associates who received survey messages at least by a factor of 8 without increasing our resource demand
    Incentivized
    Read full review
    ScreenShots

    Aurea Campaign Manager Screenshots

    Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.

    Twilio Screenshots

    Screenshot of the “Explore Products” section, which is where to build products.Screenshot of the optional drag-and-drop visual editor and code editor.Screenshot of Flex, which is a programmable Contact Center that puts you in control.