Magnolia vs. Salesforce CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magnolia
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia DXP supports industries ranging from automotive to telecommunications, offering enterprise features and headless agility to help them stay ahead. From humble beginnings in Basel, Magnolia's…N/A
Salesforce CMS
Score 8.2 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…N/A
Pricing
MagnoliaSalesforce CMS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MagnoliaSalesforce CMS
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
MagnoliaSalesforce CMS
Security
Comparison of Security features of Product A and Product B
Magnolia
8.1
66 Ratings
1% above category average
Salesforce CMS
8.5
23 Ratings
5% above category average
Role-based user permissions8.166 Ratings8.523 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Magnolia
8.0
64 Ratings
4% above category average
Salesforce CMS
8.5
22 Ratings
10% above category average
API8.457 Ratings8.522 Ratings
Internationalization / multi-language7.657 Ratings8.518 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Magnolia
8.0
70 Ratings
5% above category average
Salesforce CMS
8.4
19 Ratings
10% above category average
WYSIWYG editor8.561 Ratings8.516 Ratings
Code quality / cleanliness8.461 Ratings8.518 Ratings
Admin section7.966 Ratings8.516 Ratings
Page templates8.968 Ratings8.417 Ratings
Library of website themes7.01 Ratings8.013 Ratings
Mobile optimization / responsive design8.559 Ratings8.317 Ratings
Publishing workflow7.569 Ratings8.517 Ratings
Form generator7.156 Ratings8.515 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Magnolia
7.5
65 Ratings
2% above category average
Salesforce CMS
8.5
19 Ratings
15% above category average
Content taxonomy7.660 Ratings8.416 Ratings
SEO support7.159 Ratings8.015 Ratings
Bulk management7.954 Ratings8.417 Ratings
Availability / breadth of extensions8.058 Ratings8.517 Ratings
Community / comment management7.248 Ratings8.919 Ratings
Best Alternatives
MagnoliaSalesforce CMS
Small Businesses
Divi
Divi
Score 9.8 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MagnoliaSalesforce CMS
Likelihood to Recommend
8.1
(74 ratings)
9.5
(23 ratings)
Likelihood to Renew
8.2
(9 ratings)
-
(0 ratings)
Usability
8.0
(69 ratings)
7.1
(8 ratings)
Performance
8.5
(68 ratings)
-
(0 ratings)
Support Rating
9.1
(3 ratings)
8.0
(7 ratings)
Online Training
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
MagnoliaSalesforce CMS
Likelihood to Recommend
Magnolia
Magnolia is very well suited to scenarios where there are multiple end points for content eg. apps, remote devices, websites etc. and with multiple users. Magnolia is very good at working with different "shapes" of content so it's not necessarily all about HTML content for the web which tends to be the default for a number of other products of this nature. This means that it's more logical for people to work with structured data and easier for the applications to sort and manage that content when they receive it.
This works really well when you have multiple team members (often in multiple locations). We've had clients who've had people in twelve European locations with sixteen languages and they can share skills and resources between them but still manage their own content.
Magnolia is less appropriate for SMEs who have fewer digital assets and content. It's not to say that it can't be done but it's more that the budget would not necessarily fit.
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Salesforce
Salesforce CMS is well suited for anything sales. If you need information on an account, want to touch your old accounts, need to get a better idea of ownership by vertical, or want to estimate revenue from your pipeline, it is very A-OK. We use Salesforce to open, close, and study prospects to later convert them into closed deals. There is a section for notes to detail about each and every account. You can add contacts in, complete with their title, email, cell phones, and other additional info, and since our program is sync'ed up with Outreach.io you can make an immediate call from the Salesforce page. It's a must if you are growing your company and want to stay organized within multiple departments.
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Pros
Magnolia
  • Use of YAML to define content models with code.
  • Versatility of defining actions for custom handlers.
  • Reloading classes when code is modified in a local dev environment is nice. While it doesn't seem to work when changes extend beyond the method body (i.e., adding methods), it remediates the pain of long startup times.
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Salesforce
  • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
  • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
  • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
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Cons
Magnolia
  • As a developer the learning curve is long, you can start developing relatively quickly but getting to know the platform in depth takes time.
  • Having a history of modifications not only at the page level but also at the Content Apps level would be very useful.
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Salesforce
  • Platform is so robust it can be overwhelming when starting a report from scratch
  • Key words in the Search column have to be fairly specific
  • Lot's of training is Salesforce Trailhead that it can be a bit daunting to decide what to learn about that is applicable to our organization
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Likelihood to Renew
Magnolia
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
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Salesforce
No answers on this topic
Usability
Magnolia
There are a ton of small things that could make this CMS great Off the top of my head... 1) Better navigation between a component and its corresponding node in the jcr ( devs often have to flip between a page and a spot in the jcr even though there could be a button to take you from a page/component in the pages app to its location in the JCR) 2) Why does a content editor need to open the page to edit the page properties? They could just as easily edit the dialog from the tree view if they have many pages to touch, and it would save them time by not having to render the page.
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Salesforce
It's super awkward if you aren't familiar with it. I have several years' experience in both my organization's salesforce as well as others and there are still things that trip me up. I think Salesforce can get to a point where it's TOO bloated with all this information, all these integrations, what-have-you, that it can be difficult to find what you need in a timely manner or it creates a hiccup in workflows that you then have to work around. On the other hand, once these issues are identified, there is the possibility to manipulate Salesforce into creating automated workarounds. So, at least it allows for that. I think it's an issue of having so many options for bolt-ons that you start to lose perspective and functionality. You tend to lose focus on usability for users.
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Performance
Magnolia
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
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Salesforce
No answers on this topic
Support Rating
Magnolia
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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Salesforce
I'm not sure - we have hired a person/team that are Salesforce Admin so when I have a question or need support I go in-house. But, I know Salesforce has incredible L+D and trainings available for free to help users develop in their skillsets.
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Alternatives Considered
Magnolia
Prior to using Magnolia as an enterprise CMS solution, different teams leveraged different website platforms including WordPress, Weebly, and others. While these other platforms may be slightly more user friendly to the content editor, they don't offer nearly the same amount of customization and digital best practices out of the box that are customizable by web development teams like Magnolia does. The other solutions may work better for a quicker/simpler web implementation without technical resources but don't have the depth and breadth of capability and functionality that Magnolia has and fall flat.
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Salesforce
Salesforce has a wide variety of services and its user interface was easy to understand and use. Our teams [thought] Salesforce to be better. When we were comparing the features as per our Marketing and Branding teams needs and uses, Salesforce came out on the top.
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Return on Investment
Magnolia
  • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
  • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
  • The templates makes the whole process easy
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Salesforce
  • It helps us to keep track of any potential conflicts between sales organizations.
  • It allows us to have robust reporting for every sales team and the overall organization.
  • It gives us a solid platform for our day-to-day work rather than using multiple software.
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ScreenShots

Magnolia Screenshots

Screenshot of the customer experience: Brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of Magnolia's native analytics integration framework, used to take advantage of data directly in the authoring UI, coupled to content.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.